1. My Watch:Personalized WatchGroup 8:Aniruddha Mysore Srinath, Huanyi Shui, James Buquet, NarasimhaSwamy, Yuhao He

2. Introduction 3. Introduction Customized Appearance Fashion Style and Colors Multiple Functions Insert all functional chips into the watch band Easy for Charging Solar Cell Wireless USB wire 4. Watch Appearance Design Band Material: Plastic, Leather, Stainless steel Band / Case Color: white, black, red, yellow, purple, green, blue Case Shape: Rectangle and Circle with 30 or 35mm diameter 5. Basic ModelsGPS (location, speed,displacement)Heart Rate MonitorMusic Player & BluetoothOutside temperature Heart Rate Monitor Body temperature UV indicator on face Emotion sensor: face color changes 6. Basic ModelsGPS (location, speed, displacement)UV indicator on faceTidal info: location-dependentFlashlightOutside temperatureAltitudeGPS (location, speed, displacement)Music Player: headphone jack &BluetoothWorld timeAutomatic time keeping 7. Optional Functions GPS Music Player Heart Rate Monitor UV Indicator on Face Flashlight Outside Temperature 8. Strategy & Non-strategy ComponentStrategic componentsNon-strategic componentsArm bandMaterials: Plastic, leather,Watch case structurestainless steel, glass, paint,FirmwarecopperMechanical connection Electric modules: chipsElectrical communication(processors, GPS, sensors)connectionBatteriesLCD display 9. Initial Target Market Share0.1% of the Digital Watch Marketi.e. about 100,000 watches per year 10. The MyWatch ManufacturingSystem 11. Reconfigurable System Customization Product families: Watch shapes and metal wrist bands CNC Milling Machines Product family: Different microchips are placed inside of wrist bands Robotic Assembly 12. Reconfigurable System Modularity Material removal (CNC machines, plastic sawing, leather sawing) Microchip assembly Material joining (welding, gluing, and stitching) Watch Assembly Extra (plastic molding, laser engraving, painting) Convertibility New watch shapes and styles New wrist band materials New functionalities- Add in parallel to existing system Integrability Conveyors and mobile carts 13. The MyWatch Business Model 14. Competitive Advantage Differentiation from Competitors Huge variety of combinations Ordering experience Create watch online or in store Customization Broad selection and personalization Fits the customers desires and needs Images borrowed from Casio Computer Co., Ltd. And Movado Group 15. Business Strategy Product Scope Rationale : the scope of multi functional watch is huge. Current products have very little customizability Main strategy- offering customers with customizability and choices Target market Athletes, health conscious people, business professionals, outdoor activates enthusiasts 16. Market Analysis Primary sources Alibaba World watch production statistics TARGET Price band $150-$500 Target market share: 0.1% of the Digital Watch Market (i.e. about 100,000 watches per year) 17. 60%60%~75%But !- Loss of jobs Consider on a case-by-- Long term loss of skill sets case basis- Higher Operational risk 18. The MyWatch Financial Plan 19. Financial plan- Best case Scenario2013 2014 20152016201720182019No. of unitssold (nos)50000100000 110000120000130000140000150000 Sales Price ($) $350$350 $350$400$400$400$400 Total Revenuerevenue ($) $ 17,500,000 $ 35,000,000 $ 38,500,000$ 48,000,000$ 52,000,000$ 56,000,000$ 60,000,000$ Fixed cost ($) $2,767,000 $ 2 ,767,000 2,767,000 $ 2,767,000 $ 2,767,000 $ 2,767,000 $ 2,767,000~ Variable cost($) $8,750,000 $ 17,500,000 $ 19,250,000$ 24,000,000 50000$ 28,000,000$ 30,000,000Cost Total cost ($) $ 11,517,000 $ 20,405,350 $ 22,017,001$ 26,905,351$ 28,767,002$ 30,905,352$ 32,767,003Profit $ 5,983,000 $ 14,594,650 $ 16,482,999$ 21,094,649$ 23,232,998$ 25,094,648$ 27,232,997 $70,000,000 Cost Variable cost ($) Cost Fixed cost ($) Revenue Total revenue ($)Profit $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000$020132014201520162017 20182019 20. Customer Benefits 21. Relationship DynamicsImproveSell thetheproductproductAnalyzeCollect customer customer feedback feedbackCustomer Benefits 22. Customer Support, Information & Insight Market Online survey survey Market analysis Follow-upCustomer satisfactionfeedback Sales analysis TelephoneCustomer support support Free two-year warranty Customer Benefits 23. Pricing StructureNew MyWatch Customized appearance & functionality $150-500Warranty Free two-year warranty Extended lifetime warranty $50Improve After Sale New watch body $50-100 New watch band $50-300 Customer Benefits 24. Management andOrganizational Structure 25. Management & Organizational Structure 26. Any Questions?Thank you