Fall 2011

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'11F A L L

C D ES I G N + MAN AG EM EN T

EM A I LT E L E P H O N E

W EB

m s . c h i a . e l i a @ gm a i l . c o m5 6 1 . 7 9 7. 4 3 2 3c h i a s c h m i t z . c o m

CHIA SCHMITZ

CHIA SCHMITZD E S I G N + M A N A G E M E N T

E M A I LT E L E P H O N E

W E B

m s . c h i a . e l i a @ g m a i l . c o m5 6 1. 7 9 7. 4 3 2 3c h i a s c h m i t z . c o m C

PARSONS THE NEW SCHOOL FOR DESIGNBBA, SCHOOL OF DESIGN STRATEGIESDESIGN + MANAGEMENT PROGRAMNEW YORK, NY

COLUMBIA BUSINESS SCHOOLGRADUATE MASTERS CLASS, LUXURY EDUCATIONNEW YORK, NY

MUSEUM OF ARTS & DESIGN / NEW YORK, NYCONSULTANT + INTERN June – September 2011

Provided insights on creating a new digital platform for the museum that would incorporate both design and technology into the museum experience. Presented research, renderings, and concepts to the museum director, curatorial staff, and the board of directors.Designed marketing templates, floor plan mock-ups for grant proposals, and architectural renderings for the curatorial department. Conducted exit-survey research and compiled collected results preparing information for demographic and statistical analysis.

VIVALDI PARTNERS / NEW YORK, NYDIGITAL STRATEGIES INTERN June – July 2011

Assisted in strategy research, community outreach, and social media engagement. Worked within a team analyzing social media initiatives and evaluating brands for social currency to be used in website launch. Created and prepared presentation materials, infographics, and print layout. Wrote copy and abstracts for client pitches and website development.

NANETTE LEPORE / NEW YORK, NYE-COMMERCE INTERN August – December 2010

Assisted in photo shoots, website development, and creating social media content. Performed logistic data entry, compiled inventory, and executed e-commerce duties for website launch.

Maintained client correspondence and financial book keeping. Created and prepared presentation materials for art sales, presentations, and meetings. Attended Art Basel and Scope Miami as exhibitor assistant, performed sales administration and assisted Stephanie Walczak, Executive Art Director of Witan Projects, with sales and purchases made during the event.

WITAN WALCZAK ART ADVISORS / NEW YORK, NYPERSONAL ASSISTANT January – May 2009

GREEN EQUATIONS, ENERGY NON-PROFITConceived and developed brand identity and logos. Created visual systems, identity guidelines, print communications, business cards, and marketing materials. Oversaw the design and effectiveness of all online and print content. Provided original perspective on work in the field, communication design, and conceptual work.

TNSCHANGEMAKERS, THE NEW SCHOOLCreated print communication materials for a New School initiative focused on social entrepreneurship. Developed brand identity, logos, and guidelines for use throughout the New School. Created posters, fliers, stickers, magnets, marketing packets and guidelines on a weekly basis, with fast turn-around time and short deadlines. Responsible for printing items as well as hand mounting large posters to be used at events and displayed around the university.

BILINGUAL SPEAKERHigh Proficiency in EnglishAdvanced Conversational in Spanish

SOFTWAREAdobe IllustratorAdobe InDesign

Adobe PhotoshopMicrosoft Office

1 CREATIVE STRATEGY: 40%

2 IDENTITY DEVELOPMENT: 20%

3 PRINT: 10%

4 ETHNOGRAPHIC RESEARCH: 30%

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!Reference available upon request.

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Chia is a designer currently living and working in the East Village of New York City. Raised on the island of Guam by a German father and Colombian mother, she considers herself a citizen of the world and struggles to fill out the Census. She is an avid people-watcher who loves the eureka moment of finding insights that solve everyday human problems. Paper goods, cute Japanese pens, and info-graphics are items she has an infinity for and collects. Chia is happiest working on projects, spending time on the computer listening to Pandora and working on layouts. She is always looking for projects and is often the champion of the underdog, happy to help other young entrepreneurs with design.

-Enjoy!

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TROPIC OF CANCER

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EQUATOR

U P B R I N G I N GI was born in the United States and raised in Guam. I moved to South Florida to start my high school education at A. W. Dreyfoos School of the Arts where I focused on Communication and Visual art studies. I currently live in New York City.

L A N G U A G E S S P O K E NI am fluent in Spanish and English, once spoke Chamorro the native language of Guam, and have started learning Japanese.

T R A V E L E X P E R I E N C EI travel frequently to Colombia to visit family and practice my Spanish. I have been to Indonesia, Japan, Vietnam, the Bahamas, China, and Hong Kong.

E D U C AT I O N A L E X P E R I E N C EI am currently attending Parsons New School for Design – The School of Design Strategies program for Design + Management (BBA). The focus of my studies are ethnographic research, design, product development, and creative solutions. I have developed two viable products for the market. One of them received an investment offer of $20,000.00 and the other received a mention on the Fast Co. Design Blog.

I attended EAFIT Business School in Medellin, Colombia for Spanish and spent a semester at Hunter College in New York City for liberal art studies. I have a strong background in forensic debate, graphic arts, and architecture from my high school, A.W. Dreyfoos School of the Arts, where I majored in Communication and Visual Arts.

D E S I G N E X P E R T I S EI have taken four years of design focusing on typography, layout, graphic design and visualizing data. Other courses include the fundamentals of business, product development, and courses in art and design history, architecture, communications, and ethnographic research and design strategy.

W O R K E X P E R I E N C ECurrently, I am in my final semester at Parsons The New School for Design, where I am finishing my B.B.A. majoring in Design and Management. I am actively looking for opportunities where I can apply my design strategy background and enthusiasm for innovated thinking. In addition to being a full time student, I have completed freelance projects including non-profit branding for Green Equations, an internship with Vivaldi Partners and the Museum of Arts and Design, and an intensive program at Columbia Business School where I had the opportunity to work directly with the CEO of Loro Piana.

I have extensive experience in gallery management working as a summer intern for Goedhuis Contemporary (Chinese Contemporary Art) and as a personal assistant at Witan Walczak Art Advisors.

Guamthe island of

Federated States of Micronesia

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DATA

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'11F A L L

CONTENTS

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!DATA MAPPI N G

Good design is a lot like clear thinking made visual. '

-Edward Tu ft e

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Hair: the death of 549 hairs

Visualizing data C

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THEHAIR COLLECTIONCHIASCHMITZ2010

HAIR

the death of 549 hairs

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HAIR1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

three inchessixteen

18the longest

the shortest

the average

DAY 6

five inchessixteen

19the longest

the shortest

the average

three inchesfourteen

18the longest

the shortest

the average

DAY 4

89 twelve17

four inches

the longest

the shortest

the average

DAY 3

104 four inchesfifteen

18the longest

the shortest

the average

DAY 2

76 five inchesfourteen

19the longest

the shortest

the average

three incheseleven

17the longest

the shortest

the average

DAY 7

68

62

DAY 5

72

DAY 1

78

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68

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hairdyer shower drain bed comb

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TIME TO RIDE

Visualizing data C

3:00 to 4:00 pm

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7:00 to 8:00 pm

60

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At the intersection of12th St. and 4th Ave.between the hours of

3:00 to 4:00and average total of

180 bicyclespassed through the intersection.

That evening, around7:00 and 8:00a average total of

60 bicyclespassed through that smae

intersection.

Not only had they reduced in total number,

butthey were generally morecautious and curtious.

3:00 to 4:00 pm

1

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3:00 to 4:00 pm1

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At the intersection of12th St. and 4th Ave.between the hours of

3:00 to 4:00and average total of

180 bicyclespassed through the intersection.

That evening, around7:00 and 8:00a average total of

60 bicyclespassed through that smae

intersection.

Not only had they reduced in total number,

butthey were generally morecautious and curtious.

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ANATOMY OF THE FACE

Visualizing a song CDESIGN IISPRING 2009CLASS PROJECT

“THE SKIN OF MY YELLOW COUNTRY TEETH”

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!PRO D U CT D EVELO PM ENT

However beautiful the strategy,

you should occasionally look at

the results.'

-Winston Churchi l l

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The museum experience

New audio guides C

Group members:

Theodore Allegrini

Justin Besson

Nayana Malhotra

Miri Meischberger

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“After observing that most visitors to MOMA and the

Met hated their audio headphones–bad information,

interrupted socializing and annoying technology–a

group of students from Parsons decided to re-design

the experience. They created a prototype iPhone

app called The Museum: A New Social Experience,

combining exhibition images, detailed information

about the works, links to expert video conversations

and consumer comments. Use it while you’re there,

share it with your friends, and return to the exhibition

forever after. The 19, 20 and 21-year-olds designed

a better learning experience than a generation of

museum designers. My thought? If they could only be

empowered to design a new university….”

Fast Co. Design

June 30, 2010

"F*** The Boomers, Screw the X-ers, Give Gen Y Power NoW. "Changing culture is always hard. Ask any CEO.

Replacing culture is a lot easier. Ask any intern.

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The Question:

How can we improve the museum experience by enhancing the information technology currently used at museums?

how are people using them? how do they work? what was the final outcome?

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Information points were not synchronised to allow

for a seamless experience.

1. Plaques are the main source of information and

offer little to the museum experience.

2. Other information was compartmentalized into

brochures, posters, etc. and information was lost

or hard to find.

Current audio guides are complicated to use and

require excessive instructions for simple tasks.

1. Required instructional manuals.

2. Did not use intuitive symbols or visual cues.

3. Not being utilized for special exhibitions and had

limited usability for foreign speakers [ prime users ].

Research:

Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews

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We observed a disconnect between user’s audio and

visual experience.

1. People were not reaping the full potential of the

audio guides due to confusion.

2. Many abandoned audio guides because it was

burdensome to use.

The current audio guide is not adaptable to

individual needs.

1. In an attempt to be universal the guides failed to

address specific needs of different user groups.

2. Often, many users brought their own tools:

cameras, cell phones and other guides for their

museum experience.

Research:

Tag-A-Longs/Participant, Observation, Videos, Photos, Interactions, Extreme Users & Interviews

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IsolativeUnintuitiveBulkyNot IntegrativeNot FlexibleArchaicUnengaging

The Problems:

An intuitive interface that is easy to access on multiple devices and adaptable to different museums.

We focused first on developing individual elements that would help the user navigate the space and provide them with the tools to have a better museum experience.

Our Solution:

Intuitive Informative VisualFlexible

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Intuitive

The guide structure allows for easy navigation and clear understanding no matter what language you speak.

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Informative

The guide provides the user with a comprehensive variety of information.

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Visual

The guide provides visual cues that the user can interact with directly.

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Flexible

The guide allows users to create their own experience.

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MARK OLDMAN

IPHONE APP MOCK-UP CMARK OLDMAN’S BRAVE NEW WORLDFALL 2010IPHONE APPLICATION IDEA

MATCH BOOK LAUNCH + WEBSITE

Back Information Search Favorites

Brave New World Of Wine

M A R K O L D M A N ’ S

Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects


T o D r i n k A l o n e

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- Drew Bledsoe, football great


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Brave New World Of Wine

M A R K O L D M A N ’ S

Pleasure, Value, and Adventure Beyond Wine’s Usual Suspects


T o D r i n k A l o n e

T o P a i r >

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“To limit yourself to one or two wine types would be ridiculous.”

- Drew Bledsoe, football great


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CAST CRAFT

CHILDREN'S CAST KIT CGroup members:

min kyung kim

jocelyn yu

tyler haney

Cost Yield Total Cost($/kit)

1 Dome Stickers 0.03 9 0.27

2 Googly eyes 0.02 10 0.20

3 Sticky Gems 0.02 10 0.20

4 Markers 0.11 2 0.22

5 Stencils 0.03 2 0.06

0.95

0.03

0.98

$8.40/hour

$ 0.14(Kit)

Total Cost ($)

1 PET Box 1 0.95

0.95

0.50

2.57

5.00

PRODUCT COST

Raw Material

Damages (3% Of Total Raw Material Cost)

Total Cost

Grand Total Labor Cost

Labor

MSRP $ 10.00

Grand Total Material Cost

Grand Total Packaging Cost

Packaging Yield

Misc

Grand Total

Wholesale Selling Price(48.5% MARK-UP)

1 minute needed for a kit

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Mission StatementCast Craft is a fun low-cost gift for broken bone injuries. We pride ourselves on

affordable creativity through our novel and convenient packages. Our goods

ease the trauma of the emergency room experience by transforming a painful

event into a happy and creative moment. We supply kits full of characters and

decorations to personalize casts. With a smart product for both boys and girls

ages 6 to 12, Cast Craft makes a happy moment from a broken one.

Sincerely,

Cast Craft

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1 PROTOTYPE COST 225.00

2 FIRST PRODUCTION RUN (1,000 units) 2,570.00

3 CASH ON HAND 10,673.00

4 TRADEMARK 3,500.00

5 WEBSITE 12.99

6 OFFICE SUPPLIES 50.00

7 RENT SECURITIES 2,400.00

8 MOLD FOR PACKAGING 200.00

19,630.99

CAPITAL COST

TOTAL

Cost Yield Total Cost($/kit)

1 Dome Stickers 0.03 9 0.27

2 Googly eyes 0.02 10 0.20

3 Sticky Gems 0.02 10 0.20

4 Markers 0.11 2 0.22

5 Stencils 0.03 2 0.06

0.95

0.03

0.98

$8.40/hour

$ 0.14(Kit)

Total Cost ($)

1 PET Box 1 0.95

0.95

0.50

2.57

5.00

PRODUCT COST

Raw Material

Damages (3% Of Total Raw Material Cost)

Total Cost

Grand Total Labor Cost

Labor

MSRP $ 10.00

Grand Total Material Cost

Grand Total Packaging Cost

Packaging Yield

Misc

Grand Total

Wholesale Selling Price(48.5% MARK-UP)

1 minute needed for a kit

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1 RENT 14,400.00

2 PAYROLL 16,640.00

3 PAROLL TAXES 2,496.00

4 UTILITIES 3,600.00

5 SANITATION 1,800.00

6 WEB MAINTANANCE 155.88

7 OFFICE SUPPLIES 600.00

8 WORKMANS COMPENSATION 3,000.00

42,691.88

OPERATIONAL COST

TOTAL

REVENUE 85,385.00 17,077 UNITS

− COST OF SALES 42,692.50 17,077 UNITS

GROSS PROFIT 42,692.50

− OPX 42,691.88

P/L 0.62

BREAKEVEN INCOME STATEMENT

Start Up Plan

Individual contribution of $2,500.00 each

Looking for Investors to meet 50% of Capital Cost [$10,000.00]

We Were Offered

$20,000.00

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loro piana

exploring the gift proposal CLUXURY EDUCATION FOUNDATIONFALL 2010COLUMBIA BUSINESS SCHOOL

MASTERS GRADUATE COURSE

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PARSONS THE NEW SCHOOL FOR DESIGN

SARAH FAISAL AHMED, RIDDHI KUMAR, YOAV MENACHEM & CHIA SCHMITZ

COLUMBIA BUSINESS SCHOOL

ANJA FALK, CLAUDIA GESSLER, DAVID OFER & SALLY SONG

E X P L O R I N G T H E G I F T P R O P O S A L

At the beginning of the 19th century,the Loro Piana family started as merchants of wool and fabrics.

1800

Pietro Loro Piana established the company in Corso Rolando, which continues to be the group's headquarters today.1

924 Loro Piana becomes a

supplier for haute couture industry with the help of Franco Loro Piana.1

941

During the early seventies, Franco Loro Piana's sons, Sergio and Pier Luigi, took over his responsibilities and lead the corporation worldwide.

1970

TODAY

Today 136 stores worldwide and distribution of the worlds most

luxurious fabrics.

CASETo develop a gift collection that satisfies the unique needs of Loro Piana customers through distinct gift solutions.

APPROPRIATENESS

ELEGANCE

PRICE POINT

QUALITY FUNCTIONALITY

STYLE

COMPETITIVE LANDSCAPE

CUSTOMERRESEARCH

STORE VISITS

RESEARCH INTERVIEWS

C H I L D R E N ’ S G I F T S

T E C H S A V V Y G I F T S

I N D U L G E N T G I F T S

A C T I V E G I F T S

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Target Audience

C H I L D R E N ’ S

Family is an integral part of the Loro Piana heritage. My First Loro Piana is about experiencing beauty, luxury and quality.Loro Piana is committed to integrity and passing these commitments

to families in hopes of being a life-time companion.

L O R

O P IA

I N D U L G E N T

Understated luxury is ingrained in Loro Piana’s design philosophy.The company demonstrates luxury through superior quality, intricately

woven fabrics and a rich history. Through meaningful and timelessproducts Loro Piana satisfies even the most discerning and

demanding of clients.

A C T I V E

Loro Piana channels it’s values of elegance, beauty and competitionin sailing, horse riding, polo and vintage cards. The company aspires to create

products that not only embody these values, but insipre and motivate.

01

2

3

4

5

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1011

12

1314

15

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1920

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3435

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2 1

2 1

2 1

1 12 2

12 3 12

1-18

19 36

24

11 30 8 2

3

36

1327

634

17

24 16 133

20 14 31 222

T E C H S A V V Y

As technology progresses, the demand for essentials to evolve is vital.Loro Piana products reflect the needs of their international clientele

white still remaining exclusive, sophisticated and timeless.

“Retailing: Design & Marketing of Luxury Products”

addresses the unique properties, opportunities, and

challenges of the luxury industry by studying issues

relevant to the field in the various aspects of the

business: from design, production and management

to distribution and promotion. In this semester-

long course students work to solve actual case

studies formulated exclusively for this class by the

participating companies.

About the Luxury Education Foundation Program

Columbia Business School

Loro Piana Team

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PRELIMINARY SKETCHES REFINING CONCEPTS

We focused on concepts of modularity, incorporating it into gifting collections like games and travel accessories. .

Device Holder, Pins and Locks

REFINING CONCEPTS

Device Holder, Money Clips and Slots

FINAL PRODUCT

Device Holder Ptototype

Product Proposals

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!B RA N D I D ENTITY

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.'

-Je f f Bezos

'

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TANGENTIAL MAN

BRAND STRATEGY CADVANCED BRAND STRATEGYSPRING 2011TANGENTIAL MAN

FINAL PROJECT FOR GENTLEMEN’S MAG

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Target Audience

Competitive Analysis

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Brand Drivers & Mood Boards

Customer Journey

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TNSCHANGEMAKERS

LOGOS + BRANDING CTNSCHANGEMAKERSSPRING 2011THE NEW SCHOOL + ASHOKA U

FIRST STUDENT TO DESIGN IDENTITY FOR UNIVERSITY

changemake r s

TNS c

hang

emak

ers /

LOGO

GUID

ELIN

ES

FALL

2011

logo

TNS changemakers

LOGO GUIDELINES

FALL 2011

CONTACT/ CHIA SCHMITZ EMAIL/[email protected]

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c hangemake r s

Blue indicates Clear Space. The blue area must be kept free of other

elements. Grey padding indicates Safe Zone. Magenta indicates type

and elements alignment and boundaries.

TNS c

hang

emak

ers /

LOGO

GUID

ELIN

ES

FALL

2011

Primary logo/ dimensions

R: 055G: 079B: 097

H: F9ED32

R: 196G: 100 B: 093

H: 00AEEF

R: 167G: 169 B: 172

H: A7A9ACTN

S cha

ngem

aker

s / LO

GO GU

IDEL

INES

FALL

2011

Primary logo/ color palette

changemake r s

TNS c

hang

emak

ers /

LOGO

GUID

ELIN

ES

FALL

2011

logo

c hangemake r s

original

c hangemake r s

lighter gray

c hangemake r s

NEW SCHOOL color palette

c hangemake r s

unstacked / horizontal option

c hangemake r s

no drop shadow / [ applicabe to all]

Event logo

c hangemake r sF ILM

TNS c

hang

emak

ers /

LOGO

GUID

ELIN

ES

FALL

2011

alternative logos

TNS changemakers

LOGO GUIDELINES

FALL 2011

CONTACT/ CHIA SCHMITZ EMAIL/[email protected]

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D.VISION

FINAL LOGO C

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D.VISION

CONCEPT LOGOS C

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POPD E S I G N

POP DESIGN

LOGOS C

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AGUINAGA

MENSWEAR LOGO CAGUINAGASPRING 2011MENSWEAR FASHION LOGO

LOGOS FOR LABELS, TAGS AND PROMO

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Green Equations

BRAND Development CENERGY NON-PROFITFALL 2010GREEN EQUATIONS. ORG

LOGO & MARKETING MATERIAL

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JUNE 2011

Green Equations | New York, NY | 347.875.7332 | [email protected]

Financing Energy Performance Contracts

C O N S U L T I N GC O N S U L T I N G


2 0 1 1

2

INTRODUCTION

ENERGY PERFORMANCE CONTRACT UNDERWRITING & STRUCTURING

PROJECT ORIGINATION AND MANAGEMENT

DEVELOPMENT PROCESS CHART

ENERGY EFFICIENCY BACKED INVESTMENT PRODUCTS

RISK ASSESSMENT AND CREDIT ENHANCEMENT

EPCB CASH FLOW STRUCTURE CHART

DETAILED CASE STUDIES

TEAM BIOS

3

4

5

6

7

8

10

11

13

TABLE OF CONTENTS


2 0 1 1

C O N S U L T I N G

3

WHO IS GREEN EQUATIONS?

Green Equations (GEq) is a nonprofit organization that specializes in originating and structuring energy performance contract based energy efficiency projects and investment products.

WHAT ARE ENERGY PERFORMANCE CONTRACTS?

Energy Performance Contracts are contractual arrangements between the beneficiaries and the providers of energy efficiency products and services, where investments in those products and services are paid for in relation to a contractually agreed level of energy efficiency improvement.

Through energy performance contracting, energy efficiency projects become significantly more attractive to both providers and beneficiaries. Unlike conventional financing, energy performance contracting enables a larger segment of the risks specific to energy efficiency projects to be insured and creates incentives that mitigate those that aren’t. Utilizing energy performance contracts also provides investors with returns that directly reflect the risks and opportunities of individual projects.

HOW DOES THIS APPLY TO YOU?

Partnering with Green Equations allows financial service companies to maximize their exposure to the energy efficiency industry through the surety and safety provided by energy performance contracting. According to McKinsey Consulting, an investment of $520 billion in the US energy efficiency industry would yield more than $1.2 trillion in total savings, a net gain of over $700 billion. In combination with local laws 84 and 85, which mandate the audit and benchmarking of all New York City buildings over 50,000 sqf., the demand for energy efficiency project financing is rapidly accelerating.

Green Equations can provide financial institutions with the expertise and exposure necessary to engage this emerging market with a significant competitive advantage through:

• Energy Performance Contract Underwriting and Structuring Services• Energy Efficiency Project Origination and Management• Direct Investment Opportunities in Energy Efficiency Backed Investment Products

C O N S U L T I N G


2 0 1 1

4

ENERGY PERFORMANCE CONTRACT UNDERWRITING AND STRUCTURING

Financial Service Companies need the tools and capabilities to properly navigate the unique risks and opportunities presented by the emerging market for energy efficiency financing. At Green Equations, we have an advanced understanding of the obstacles currently hindering energy efficiency project development and have devised the financial mechanisms necessary to resolve them.

Our energy performance contract underwriting expertise allows our financial partners to be confident in the investment returns produced by their energy efficiency projects. Energy performance contracts are a valuable mechanism for determining and enhancing a project’s credit quality. Green Equations can take potential energy efficiency projects and make them a reality by:

• Identifying and allocating project management risk.• Auditing, assessing, and distributing risks unique to energy efficiency projects• Estimating and insuring future savings.• Calculating credit risk associated with energy efficiency projects.• Insuring appropriate credit enhancement mechanisms are in place• Off-balance sheet project financing and securitization

In partnering with Green Equations, Financial Service Companies can be assured to be achieving the most appropriate cap-rates with the greatest surety possible for their energy efficiency investments.

C O N S U L T I N G


2 0 1 1

8

RISK ASSESSMENT AND CREDIT ENHANCEMENT

Integral to the management of our projects and the creation of each our bonds is the credit quality of our underlying projects. To this end, Green Equations designs each bond to reflect the most project-appropriate capitalization rates. Our proprietary underwriting methodology combines the advantages of conventional underwriting standards with mechanisms that account for industry-specific risks and opportunities, along with a number of additional credit-enhancement mechanisms.

EPCBs present a unique set of credit variables. Unlike conventional financing, the majority of the risks associated with EPCBs can be directly managed and adjusted. This is because all of the risks associated with EPCBs, excluding conventional default risk, are directly correlated with the energy consumption of the building.

• Performance Risk

Energy consumption risks are referred to as ‘performance risks’. The principle performance risk is associated with the accuracy of contractor projections, meaning that the generated savings never reach the level projected for the prescribed performance upgrades. In recognition of this risk, our EPCBs are insured by an energy savings warranty. This effectively transfers the performance risk from the EPCB to the warranty provider. Coupled with this insurance mechanism, our EPCBs become much more attractive than they would be otherwise as it significantly reduces the scope and magnitude of risk inherent in the product.

After the performance risk associated with contractor projections, other performance risks that are taken into account are behavioral, weather & energy price, and operations & maintenance. Fortunately, these can also be managed through the various means of credit enhancement that Green Equations provides for all of its EPCBs.

Weather & Energy Price risks are hedged directly through heating degree day futures and long-term energy procurement contracts.

STA

GE

TWO

STA

GE

ON

E

PRELIMINARY AUDIT

CONSULTATION

ENERGY ANALYSIS

IDENTIFY GOALS

HIGHLIGHT CONCERNS

STA

GE

THR

EE

SOLUTIONS

EXECUTION

ACTIONABLE BLUEPRINT

PROJECT MANAGEMENT

RESULT:STEP:

SAVINGS ACHIEVED

PROJECTED RETURN

FINANCING PERFORMANCE CONTRACT

At the completion of these steps, Green Equations will continue to oversee the maintainance of installed equipement.

C O N S U L T I N G

JUNE 2011

4 Green Equations | New York, NY | 347.875.7332 | [email protected]

C O N S U L T I N G

JUNE 2011

5 Green Equations | New York, NY | 347.875.7332 | [email protected]

Wesley CronkCHIEF SUSTAINABILITY OFFICER

Wesley is a co-founder of Green Equations, a member of the U.S. Green

Building Council and an accredited LEED Green Associate. After graduating

from the University of Florida with a BS in Psychology with minors in Busi-

ness Administration and Sustainability Studies, he went on to receive a MA

from New York University with concentrations in Sustainable Development

and Environmental Policy. Prior to founding Green Equations, Wesley’s work

with green buildings in both professional and academic settings gave him the

experience he utilizes today to properly balance theory and reality in the de-

sign and implementation of our projects.

Rene ReidCHIEF FINANCIAL OFFICER

Rene is currently both a JD candidate at New York University Law and a

candidate for the Advanced Certificate Program in Law and Business from

the Stern School of Business. Rene has a deep understanding of legal and

financial institutions that is crucial in the development of the innovative strate-

gies we employ. He completed his undergraduate studies at the University of

Alberta, where he received a BS in Biology and graduated with honors. Rene

is passionate about sustainability, community building and social justice; mo-

tivations he synthesizes into his work whenever possible.

Ramsay StevensCHIEF OPERATING OFFICER

Ramsay is a co-founder of Green Equations, a member of the U.S. Green

Building Council and an accredited LEED Green Associate. Having attended

Suffolk University in Boston, he holds a BA in Philosophy with a minor in Eng-

lish. Prior to founding Green Equations, his career in real estate began early on

as a sales agent while still in secondary school and continued in his later work

with Seven Kings Holdings, a major development company in South Florida.

Ramsay possesses an insatiable thirst for knowledge, a quality that has led

him to pursue a graduate degree at New York University in his free [email protected]

[email protected]

[email protected]

THE TEAM

JUNE 2011

Financing Energy Performance Contracts



2 0 1 1

C O N S U L T I N G

5

PROJECT ORIGINATION AND MANAGEMENT

Green Equations offers our partners comprehensive energy efficiency project management that spans the entirety of the building retrofit process, from the initial auditing stage to financing and implementation. By being involved throughout the development and execution of our projects we ensure that they are structured to offer the highest degree of security and maximize the return-on-investment possible for our investors.

Our standard energy efficiency projects provide applicable buildings, which due to age, design and/or antiquated technologies are consuming energy at a high rate, with the means to secure the most effective conservation measures. By installing preferable equipment and system upgrades throughout the project site we allow the buildings to realize substantial energy savings, which is equivalent to the creation of a new stream of cash-flow.

The scale of materialized savings vary with respect to a building’s operating energy intensity prior to investment. Green Equations identifies, analyzes, develops and finances projects where the new cash-flow created by energy savings are projected to financially justify the initial investment for both the building and our financial partners.

Our analysis is based on the insurable energy savings that our contractors and insurance providers are able to guarantee. This allows our investors to be confident that no upgrades or investments without insurable return on investments will be included in our projects.

INSURED

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Presentations

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FITTED

FLYER + WEBSITE C

FITTED

bespoke custome made suits

made to measure

M Y F I T T E D S U I T . C O M + 6 4 6 . 8 2 0 . 5 0 7 2

FITTED 646.820.5072

FITTED 646.820.5072

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FITTED

Rene Reid

myfittedsu it.co m646.820.5072

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bespoke custome made suits

made to measure

M Y F I T T E D S U I T . C O M + 6 4 6 . 8 2 0 . 5 0 7 2

FITTED 646.820.5072

FITTED 646.820.5072

FITTED 646.820.5072

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FITTED

Rene Reid

myfittedsu it.co m646.820.5072

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!PR I NT WO R K

Good art inspires; Good design motivates. '

-Otl Ai ch er

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Ashoka + the new school

Speaker series poster CWhat is the black dot?

That’s for you to define.

THE BLACK DOT We Are Systems Thinkers

2011 Monday, October 17 6:30 pm @ Lang Cafe 65 W 11th Street

Elizabeth FriedrichManufacturing in America Again:

The Next 25 Years

Alison Keehn Cleanup Bar Soap

Sabrina WilenskyCorbin Hill Farms

c h a n g emake r s

The Black Dot is a monthly speaker series organized by students

for students featuring TNS student innovators. We are the

systems thinkers that will change the world.

We are the Changemakers.

THE BLACK DOT : WE ARE SYSTEMS THINKERSFALL 2011POSTER + FLYERS

EACH CIRCLE REPRESENTS A THEME & SPEAKER

What is the black dot?





The Next 25 Years



c h a n g emake r s





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What is the black dot?





The Next 25 Years



c h a n g emake r s





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The Gumball Challenge

event poster CTNSCHANGEMAKERSFALL 2011THE NEW SCHOOL + ASHOKA U

POSTER FOR GUMBALL CHALLENGE

M a k e a d i f f e r e n c e .

I f yo u ' v e g o t c r e at i v i t y a n d e n t h u s i as m , yo u

ca n b e a T N S c h a n g e m a k e r .

T e a m s w i l l b e g i v e n a s m a l l l o a n a n d a r e

c h a l l e n g e d t o m u lt i p ly t h at a m o u n t

s e v e r a l - f o l d i n a w e e k . M o n e y r a i s e d w i l l

b e g i v e n t o a n o r g a n i z at i o n c h o s e n by

s t u d e n t s t o a l l e v i at e p o v e rt y .

c o m e t o t h e g u m b a l l c h a l l e n g e o n

F R I D AY / o c t o b e r 2 8 / 1 2 : 0 0 P M N o o n

7 2 F I F T H AV E N U E / 7 t h F l C o n f e r e n c e R m

b l o g s . n e ws c h o o l . e d u / t n s c h a n g e m a k e rs

T O RSV P O R F O R M O R E I N F O R M AT I O N C O N TA C T :

T O R I L U CAS AT L U CAV8 5 7 @ N E WS C H O O L . E D U

the

We give you $27 and 27 gumballsYou give us your imaginat ion!

changemake r s@

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M a k e a d i f f e r e n c e .

I f yo u ' v e g o t c r e at i v i t y a n d e n t h u s i as m , yo u

ca n b e a T N S c h a n g e m a k e r .

T e a m s w i l l b e g i v e n a s m a l l l o a n a n d a r e

c h a l l e n g e d t o m u lt i p ly t h at a m o u n t

s e v e r a l - f o l d i n a w e e k . M o n e y r a i s e d w i l l

b e g i v e n t o a n o r g a n i z at i o n c h o s e n by

s t u d e n t s t o a l l e v i at e p o v e rt y .

c o m e t o t h e g u m b a l l c h a l l e n g e o n

F R I D AY / o c t o b e r 2 8 / 1 2 : 0 0 P M N o o n

7 2 F I F T H AV E N U E / 7 t h F l C o n f e r e n c e R m

b l o g s . n e ws c h o o l . e d u / t n s c h a n g e m a k e rs

T O RSV P O R F O R M O R E I N F O R M AT I O N C O N TA C T :

T O R I L U CAS AT L U CAV8 5 7 @ N E WS C H O O L . E D U

the

We give you $27 and 27 gumballsYou give us your imaginat ion!

changemake r s@

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TNSCHANGEMAKERS

POSTCARD FLYER CTNSCHANGEMAKERSFALL 2011THE NEW SCHOOL + ASHOKA U

MASS PRINT POSTCARD FLYER FOR UNIVERSITY

joinus

TNSchangemakers is a collaborative effort between students, faculty and administrators at The

New School to create a program incubator that develops diverse activities to accelerate, broaden

and deepen social entrepreneurship and social innovation education at TNS.

T N S c h a n g e m a k e r s

EVENTS

01. Meet-up & freecycle

02. TNSCHANGELEADERS PROGRAM

03. THE BLACK DOT

04. SOCIAL INNOVATION SPEAKER SERIES

05. NEWCHALLENGE

TNS changemake r s

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joinus

TNSchangemakers is a collaborative effort between students, faculty and administrators at The

New School to create a program incubator that develops diverse activities to accelerate, broaden

and deepen social entrepreneurship and social innovation education at TNS.

T N S c h a n g e m a k e r s

EVENTS

01. Meet-up & freecycle

02. TNSCHANGELEADERS PROGRAM

03. THE BLACK DOT

04. SOCIAL INNOVATION SPEAKER SERIES

05. NEWCHALLENGE

TNS changemake r s

c hangemake r sT N S C H A N G E M A K E R S @ N E W S C H O O L . E D U

h t t p : // b l o g s . n e w s c h o o l . e d u / t n s c h a n g e m a k e r s

The Social Innovation Speaker Series is an

opportunity for students and the public to learn

from experienced professionals in the �eld of

social innovation and for the broader TNS

community to explore innovative theory and

practice. Our �rst event will focus on Community

Engagement & Understanding and Social

Innovation. Subsequent events include Creativity

and Social Innovation, and Systems Change and

Social Innovation.

Social Innovation speaker series

monday: 11/07/2011 @ 6:30 - 8:30PM / Theresa lang center at 55 W 13th street

The Black Dot activities and events feature alumni

and student changemakers and is organized

around six central themes: Civic Engagement,

Health, Social Justice, Sustainability,

Poverty/Homelessness, and Youth/Education.

While the six themes are visually de�ned by color,

as systems thinkers, students shall work together

to blend colors— integrating systems and

thought— to create The Black Dot.

the black dot

MONDAY: 10/17/2011 @ 6:30 PM / 65 W 11TH @ LANG CAFE, 1ST FLOOR The NEWchallenge is an open call to all students to

encourage the development of creative solutions

to today’s most pressing social and environmental

issues in an innovative, collaborative way.

Applicants have the opportunity to be awarded

seed funds for projects. More information will be

announced at the call for applications in November,

with an opportunity to build teams in December.

Check our website for updates!

newchallenge

beginning fall 2011 / TBD

TNSchangemakers and Parsons Green Supply

Center invite students from across divisions to

swap their unwanted items for creative reuse.

Learn how to become a changemaker and

participate in an interactive learning experience.

Meet-Up & freecycle

FRIDAY: 09/09/2011 @ 2:00 -4:00 PM / 2 W 13TH STREET 4TH FLOOR

The TNSchangeleaders Program is designed for

students who are interested in becoming the

leaders and catalysts of social entrepreneurship

and innovative practices on campus, serving as

integral contributors to the wider network of

TNSchangemakers. The TNSchangeleaders program

will be ongoing throughout the 2011–2012

academic year. To become a TNSchangeleader, join

us at The Gumball Challenge on September 16!

TNSchangeleaders Program

throughout fall 2011

Front

Back

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PSA: LOVE YOUR CITY

DOMESTIC PORTRAIT CPHOTOGRAPHER: ANDERS WALLACE

MODEL: DANIELLA P.

STYLIST: CHIA SCHMITZ

ART DIRECTION: CHIA SCHMITZ

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BILLION PLASTIC BAGSARE USED ANUALLYIN NEW YORK CITY.

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BILLION PLASTIC BAGSARE USED ANUALLYIN NEW YORK CITY.

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!M ISCELLAN EO US

When I am working on a problem,

I never think about beauty.

I only think about how to solve

the problem.

But when I have finished, if the

solution isn't beautiful,

I know it is wrong.'

-Buckminst er Full er

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Mood boards

1. Hair: the death of 549 hairs2. Times square project

C

HAIRDAYLOSSSHEDCUTNO.1234hairdayloss shed

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!R ECO M M EN DATI O NS

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The mission of design thinking

is to translate observations

into insights and insights into

products and services that

will improve lives.'

-Tim Brown

'

8650 Boulevard EastSuite 2BNorth Bergen, NJ 07047T 646 331 [email protected]

BRAND STRATEGY | INNOVATION | DESIGN | IMPLEMENTATION

Letter of Recommendation

To whom it may concern,

I am writing this recommendation in support of Chia Schmitz.

I first met Chia when she was my student in my Advanced Brand Strategy class at Parsons the New School for Design. During that time she demonstrated herself as a bright and ambitious student. Chia's contributions to the class were exceptional. She consistently had unique insights in creating distinc-tive and effective brand strategies, understanding the value of design and brand within a business context. Her ability to create a powerful visual language was evidence of her commitment to good visual design. For her final presentation, the development of a new brand for a gentleman's magazine, Chia presented a brand narrative that was eloquent and engaging and demonstrated a drive and commitment to her work.

Chia excelled in creating a sense of vision, providing both depth and breadth in different skill sets and implementing that vision in her work. She has an exceptional talent and keen sensibility in design and her work raised the bar for the whole class. I highly recommend her as a passionate young design thinker and brand strategist.

Kind Regards,

Dirk Kammerzell

Faculty member, Parsons The New School for Design, New York

Faculty member: Parsons The New School for DesignSchool of Visual Arts

MELISSA LYNN HOLMESE [email protected]

Working with Chia is like a breathe of fresh air. During her time as a student at Parsons, Chia was selected to effectively create a brand identity and myriad collateral for a university-wide initiative at The New School. She possesses an innate sense of understanding our needs and is quick to create beautiful work. She goes above and beyond what is asked of her, and is able to present a client with everything they never knew they wanted.

Upon meeting Chia for the first time, her own personal style is that which is reflected in her work—a kind of understated elegance that causes the one to come back for more, wondering what may be hidden in the depths of her design. Her style fuses classic lines with a sense of modernity, creating clean articulate work. However, she is versatile and able to accommodate a client’s needs. For one of our events entitled “The Gumball Challenge,” she was able to inject just the right amount of playfulness into its advertisement. Always professional, she consistently produces unique work.

Chia has a vision—which is beauty—and working with her is an absolute pleasure. I highly recommend this talented young woman.

- MELISSA HOLMES

Service Category: DesignerYear first hired: 2011 (hired more than once)

Top Qualities: Great Results, Personable, Creative

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1 LISA MAIONEL HTTP://WWW.LINKEDIN.COM/IN/LMAIONE

I am writing this letter to offer my support for Ms. Chia Schmitz as an aspiring design strategist and designer. I had the pleasure of working with her as one of my students in a course called “Portfolio Strategies” at Parsons The New School for Design, an internationally recognized art and design school in New York City.

Over the course of the semester, Ms. Schmitz showed a great sense of energy and enthusiasm to every class meeting. She consistently contributed thoughtful points of view to class discussions and lessons. In group critiques, Chia was always prepared with well-developed work supported by strong ideas and conceptual thinking. As she worked on her portfolio presentation materials, I observed her graphic sense as sharp and ever-ready to figure out how best to represent new, complex ideas in a clear way.

As a peer in the classroom, she is always ready and willing to give attention and a critical eye to her colleague’s work. Ms. Schmitz’s feedback is pointed and clear, through a keen eye and mind for design, problem-solving and strategic thinking at all scales.

Throughout any process, Ms. Schmitz maintains a positive attitude toward her tasks. As her professor, I found her to be a pleasure to work with and to teach.

I fully support Ms. Chia Schmitz’s involvement at a design firm that will let her grow her core strengths as a strategic thinker with integrative interaction and product design projects. Please let me know if you need any other information.

- LISA MAIONE Art Director & Designer

E [email protected]

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'11F A L L

C D ES I G N + MAN AG EM EN T

EM A I LT E L E P H O N E

W EB

m s . c h i a . e l i a @ gm a i l . c o m5 6 1 . 7 9 7. 4 3 2 3c h i a s c h m i t z . c o m

CHIA SCHMITZ

Fall 2011

Documents

Transcript of Fall 2011