Faizan Attaullah Khan-13032
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SUBMITTED TO:SUBMITTED TO:
DR. RASHID ALI SHAHDR. RASHID ALI SHAHSUBMITTED BY:SUBMITTED BY:
FAIZAN ATTAULLAH KHANFAIZAN ATTAULLAH KHAN
REG NO:13032REG NO:13032DATE: 05/11/2010DATE: 05/11/2010
PRESENTATIONPRESENTATION
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QuotationQuotation
The greatest discoveryThe greatest discoveryof my generation isof my generation is
that a human beingthat a human beingcan alter his life bycan alter his life byaltering his attitudesaltering his attitudes
of mind.of mind.
WilliamWilliam JamesJames(1842(1842 -- 1910)1910)
philosopher &philosopher &
psychologistpsychologist
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The Concept of Attitude*The Concept of Attitude*
DefinitionDefinition::RelativelyRelatively lasting feelings, beliefs,lasting feelings, beliefs,and behavior tendenciesand behavior tendencies directed towarddirected toward
specific people, groups, ideas, issues, orspecific people, groups, ideas, issues, or
objects.objects.
Attitudes consist ofAttitudes consist ofthree componentsthree components**::
AFFECTIVEAFFECTIVE == feelings towardfeelings towardsomething.something.
COGNITIVECOGNITIVE == knowledge a personknowledge a personpresumes about something.presumes about something.
BEHAVIORALBEHAVIORAL == a persons behaviora persons behavior
towards something.towards something.
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66
BETARIBox Model
MY ATTITUDE
AFFECTS
MY BEHAVIOR
AFFECTS
YOUR ATTITUDE
AFFECTS
YOUR BEHAVIOR
AFFECTS
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VIEWS OF ATTITUDEVIEWS OF ATTITUDE
Dispositional view of attitudeDispositional view of attitude
Situational view of attitude:Situational view of attitude:--
e.g.. New comer enter into ane.g.. New comer enter into anorganizationorganization
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ATTITUDE COMPONENTSATTITUDE COMPONENTS
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ATTITUDE
Social context
provides
Information
shapes
The situational view ofattitude
New employeeenters in the workGroup.
Current employeesattitude about:-BossReward systemStressOutput norms
Attitude of new
Employee shapedaccordingly
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THE ICEBERGTHE ICEBERG
HOW MUCHDO YOUSEEOFANHOW MUCHDO YOUSEEOFANICEBERG?ICEBERG?
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THE ICEBERGTHE ICEBERG
ONLY 10% OF
ANY ICEBERGIS
VISI
BLE.
THE
REMAINING90% ISBELOWSEALEVEL.
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THE ICEBERGTHE ICEBERG
SEA
LEVEL
10 %
90 %
VISIBLEABOVESEALEVEL
INVISIBLEBELOW SEA
LEVEL
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The Iceberg phenomena is alsoThe Iceberg phenomena is alsoapplicable onhuman beings applicable onhuman beings
THE ICEBERGTHE ICEBERG
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THE ICEBERGTHE ICEBERG
SEALEVEL
KNOWLEDGE&
SKILLS
ATTITUDE
UNKNOWN
TOOTHERS
KNOWN
TOOTHERS
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Inother words,Inother words,
THE ICEBERGTHE ICEBERG
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THE ICEBERGTHE ICEBERG
SEA
LEVELBEHAVIOR
VALUES STANDARDS JUDGMENTS
ATTITUDEMOTIVES ETHICS - BELIEFS
KNOWN
TOOTHERS
UNKNOWN
TOOTHERS
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WHAT MAKES YOUR LIFE 100% ?WHAT MAKES YOUR LIFE 100% ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
A T T I T U D E
1 20 20 9 20 21 4 5
K N O W L E D G E11 14 15 23 12 5 4 7 5
H A R D W O R K
8 1 18 4 23 15 18 11
S K I L L S
19 11 9 12 12 19 =
=
=
=
82
96
98
100
Let each letterofthe alphabetichas a valueequals to it sequence ofthe alphabetical order:
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...andalways remember...
Most significant change in a persons life: change ofattitude
A positive attitude is not a destination: it is a way of life
Our lives are reflections of our attitudes
A positive attitude is like a magnet for positive results
Right attitudes produce right actions
A creative attitude is the fuel of progress and growth
ATTITUDE, NOT APTITUDE, DETERMINES YOUR ALTITUDE!
21/11/201021/11/2010 THE ATTITUDINAL INFRASTRUCTURETHE ATTITUDINAL INFRASTRUCTURE 1818
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