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    SUBMITTED TO:SUBMITTED TO:

    DR. RASHID ALI SHAHDR. RASHID ALI SHAHSUBMITTED BY:SUBMITTED BY:

    FAIZAN ATTAULLAH KHANFAIZAN ATTAULLAH KHAN

    REG NO:13032REG NO:13032DATE: 05/11/2010DATE: 05/11/2010

    PRESENTATIONPRESENTATION

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    QuotationQuotation

    The greatest discoveryThe greatest discoveryof my generation isof my generation is

    that a human beingthat a human beingcan alter his life bycan alter his life byaltering his attitudesaltering his attitudes

    of mind.of mind.

    WilliamWilliam JamesJames(1842(1842 -- 1910)1910)

    philosopher &philosopher &

    psychologistpsychologist

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    The Concept of Attitude*The Concept of Attitude*

    DefinitionDefinition::RelativelyRelatively lasting feelings, beliefs,lasting feelings, beliefs,and behavior tendenciesand behavior tendencies directed towarddirected toward

    specific people, groups, ideas, issues, orspecific people, groups, ideas, issues, or

    objects.objects.

    Attitudes consist ofAttitudes consist ofthree componentsthree components**::

    AFFECTIVEAFFECTIVE == feelings towardfeelings towardsomething.something.

    COGNITIVECOGNITIVE == knowledge a personknowledge a personpresumes about something.presumes about something.

    BEHAVIORALBEHAVIORAL == a persons behaviora persons behavior

    towards something.towards something.

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    66

    BETARIBox Model

    MY ATTITUDE

    AFFECTS

    MY BEHAVIOR

    AFFECTS

    YOUR ATTITUDE

    AFFECTS

    YOUR BEHAVIOR

    AFFECTS

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    VIEWS OF ATTITUDEVIEWS OF ATTITUDE

    Dispositional view of attitudeDispositional view of attitude

    Situational view of attitude:Situational view of attitude:--

    e.g.. New comer enter into ane.g.. New comer enter into anorganizationorganization

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    ATTITUDE COMPONENTSATTITUDE COMPONENTS

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    ATTITUDE

    Social context

    provides

    Information

    shapes

    The situational view ofattitude

    New employeeenters in the workGroup.

    Current employeesattitude about:-BossReward systemStressOutput norms

    Attitude of new

    Employee shapedaccordingly

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    THE ICEBERGTHE ICEBERG

    HOW MUCHDO YOUSEEOFANHOW MUCHDO YOUSEEOFANICEBERG?ICEBERG?

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    THE ICEBERGTHE ICEBERG

    ONLY 10% OF

    ANY ICEBERGIS

    VISI

    BLE.

    THE

    REMAINING90% ISBELOWSEALEVEL.

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    THE ICEBERGTHE ICEBERG

    SEA

    LEVEL

    10 %

    90 %

    VISIBLEABOVESEALEVEL

    INVISIBLEBELOW SEA

    LEVEL

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    The Iceberg phenomena is alsoThe Iceberg phenomena is alsoapplicable onhuman beings applicable onhuman beings

    THE ICEBERGTHE ICEBERG

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    THE ICEBERGTHE ICEBERG

    SEALEVEL

    KNOWLEDGE&

    SKILLS

    ATTITUDE

    UNKNOWN

    TOOTHERS

    KNOWN

    TOOTHERS

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    Inother words,Inother words,

    THE ICEBERGTHE ICEBERG

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    THE ICEBERGTHE ICEBERG

    SEA

    LEVELBEHAVIOR

    VALUES STANDARDS JUDGMENTS

    ATTITUDEMOTIVES ETHICS - BELIEFS

    KNOWN

    TOOTHERS

    UNKNOWN

    TOOTHERS

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    WHAT MAKES YOUR LIFE 100% ?WHAT MAKES YOUR LIFE 100% ?

    A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

    A T T I T U D E

    1 20 20 9 20 21 4 5

    K N O W L E D G E11 14 15 23 12 5 4 7 5

    H A R D W O R K

    8 1 18 4 23 15 18 11

    S K I L L S

    19 11 9 12 12 19 =

    =

    =

    =

    82

    96

    98

    100

    Let each letterofthe alphabetichas a valueequals to it sequence ofthe alphabetical order:

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    ...andalways remember...

    Most significant change in a persons life: change ofattitude

    A positive attitude is not a destination: it is a way of life

    Our lives are reflections of our attitudes

    A positive attitude is like a magnet for positive results

    Right attitudes produce right actions

    A creative attitude is the fuel of progress and growth

    ATTITUDE, NOT APTITUDE, DETERMINES YOUR ALTITUDE!

    21/11/201021/11/2010 THE ATTITUDINAL INFRASTRUCTURETHE ATTITUDINAL INFRASTRUCTURE 1818

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