Fairfax Radio Network Update

2014

Fairfax Radio Network

January 2014

2UE | 3AW | 4BC | FIVEaa | 6PR | Magic1278 | Magic882 | 96FM | SMA | Syndication

Informed Intelligent Influential


A C H I E V E M E N T S A N N O U N C E M E N T S S E R V I C EO V E R V I E W V I S I O N

If your target sits 35 – 64, the Fairfax Radio Network can provide a national

and local platform.

Home to iconic radio stations including:

*FIVEaa is represented station.

NEWS TALK

MUSIC ENTERTAINMENT

NETWORK

OVERVIEW

Home to Melbourne’s number one station - 3AW

Home to 96FM in Perth and Magic music stations in Melbourne and

Brisbane

Broadcast Rights Holder

of AFL and Cricket

Australia’s largest talk and entertainment radio network



105,000

302,000152,000

168,000

171,000

96FM

6PR

FIVEaa

Magic1278

3AW

2UE

Magic882

4BC

300,000

594,000267,000

Source: Survey 8 PPL 10+, Mon-Sun

ROS Cume including 96FM. *FIVEaa is a

represented station.

NETWORK

COVERAGE

OVER2 MILLIONLISTENERS



SOURCE: CMV Survey #7 2013 Mon-Sun 0530-12MN SMBAP. SOURCE: Nielsen Survey 6 2013 All people 10+ Mon-Sun 0530-12MN SMBAP FRN 2UE, 3AW, Magic 4BC, 4BH, 5aa, 6PR 96FM ARN Mix 106.5. WSFM, 101.1FM Gold 104.3, 97.3, 4KQ, Mix 102.3, Cruise SCA 2Day, MMM, Fox, 3MMM, B105, 4MMM, SAFM 5MMM, 92.9, 94.5 DMG Nov 96.9, Smooth, 95.3, Nova 100, Smooth 91.5, Nova 106.9, 91.9, 93.7 Macquarie 2GB, 2CH.

FAIRFAX

RADIO

NETWORK

INFORMED. INTELLIGENT. INFLUENTIAL.

NATIONAL

FRN covers all cap cities, reaching over 2M Australians, and they’re listening for

over 14 hours a week.

FAR FROM RETIRED

FRN delivers over 890,000 people under

the age of 54.

UNIQUE

48.4% of FRN’s national audience

is unique.

SHAPING THE NATION

728,000 work in a professional capacity.

348,000 work in other trades.


O V E R V I E W A C H I E V E M E N T S A N N O U N C E M E N T S S E R V I C E

2014


V I S I O N


O V E R V I E W A C H I E V E M E N T S A N N O U N C E M E N T S S E R V I C EV I S I O N

VISION

TO BE THE NUMBER ONE INFORMATION

AND ENTERTAINMENT RADIO NETWORK

IN AUSTRALIA.


O V E R V I E W A C H I E V E M E N T S A N N O U N C E M E N T S S E R V I C EV I S I O N

HOW ARE WE GOING TO DELIVER?

INFORMED

INTELLIGENT

INFLUENTIAL

Grow our influential audience

Provide informed, intelligentAdvertising solutions

Delivering informed, intelligent and influential news, sports and entertainment content

Leverage our owned assets


O V E R V I E W V I S I O N A C H I E V E M E N T S A N N O U N C E M E N T S S E R V I C EA C H I E V E M E N T S



O V E R V I E W A N N O U N C E M E N T S S E R V I C EV I S I O N A C H I E V E M E N T S

3AW DOMINANCE

IN MELBOURNE

In Survey 8, 3AW has taken the number one position in Melbourne for the 40th survey in succession and is now holding a lead of 5.2% over its nearest commercial competitor.

SOURCE: Nielsen Radio Advisor Survey 8 2013 MEL, All People 10+ Mon – Sun 0530 – 12MN, 3AW, 101.1FM, Gold 104.3, SEN, Nova 100, 3MMM, Magic, FOXFM Share. SOURCE: Nielsen Radio Advisor Survey 8, 2013 MEL, All People 10+ Mon – Sun 12MD – 1500 3AW Share.

Drive with Tom Elliott

10.3% SHARE

Breakfast with Ross and John

20.6% SHARE

Denis Walter’s Afternoons

9.1% SHARE

NUMBER ONE13.8% SHARE

Mornings with Neil Mitchell

15.6% SHARE


O V E R V I E W A N N O U N C E M E N T S S E R V I C E

$837,000 RAISED

V I S I O N A C H I E V E M E N T S

2UE MAKES

CHRISTMAS MAGICALOn Wednesday November 13, 2UE made Christmas magical by broadcasting live from 5:30AM – 9:00PM from the Westmead Childrens hospital.

Throughout the day, special guests dropped by including Anthony Callea, Damien Leith, Jasmine Rae, Marina Prior, Adam Brand, Glenn Shorrock and Brian Cadd, Paulini and The Collective for live performances on stage.


O V E R V I E W A N N O U N C E M E N T S S E R V I C E

13.5% Share

12.1% Share

12.5% Share

V I S I O N A C H I E V E M E N T S

96FM RANKS NO.1

IN THREE SURVEYS

96FM scored the Number 1 Spot in three surveys across 2013.

SOURCE: Nielsen Radio Advisor PERTH Survey 4, 5 & 6 96FM MON – SUN 5:30AM -12MN PP10+ Share

Survey 4

Survey 5

Survey 6


O V E R V I E W A C H I E V E M E N T S S E R V I C EV I S I O N A N N O U N C E M E N T S



O V E R V I E W A C H I E V E M E N T S S E R V I C E

A return to news and talk in Breakfast, the signing of Angela Catterns and a fresh new line up in all key sessions.

Sydney News Talk

V I S I O N A N N O U N C E M E N T S

Clive Robertson

Dicko & Sarah

Angela Catterns

5:00am–8:30am

3:00pm–6:00pm

8:30am–11:30am

8:00pm–12:00am12:00pm–3:00pm

Justin Smith

John Stanley and Gary Linnell

NightsAfternoons

Mornings

Drive

Breakfast

2UE NEW 2014 LINE UP



Brisbane News Talk


Ben Davis

PatrickCondren

5am–8:30am 3:00–6:00pm8:30–11:30am

Ian Skippen & Loretta Ryan

DriveMorningsBreakfast

4BC NEW 2014 LINE UP

In one of Brisbane Radio’s biggest shakeup’s in history, 4BC’s line up for 2014 is fronted by Queensland’s leading news journalists and iconic Brisbane media faces.



Brisbane News Talk


Greg VictorIan Keenan

6:00–10:00am 2:00–6:00pm10:00am–2:00pm

Moyd Kay


4BH REBRANDS MAGIC 882

4BH relaunched as Magic882 in January 2014, creating a vibrant and unique radio station.



Perth News Talk


PaulMurray

Gary Adshead

Basil Zempilas


NEW 6PR LINE UP 2014

6PR has recruited Perth’s most well-known and accomplished broadcasters with names such as Basil Zempilas and Gary Adshead joining in 2014.

5:00–8:30am 3:00–6:00pmMornings 8:30am–12:00pm



AUSTRALIA’S

LARGEST NATIONAL

SUMMER SPORT In November, the Fairfax Radio Network secured the cricket broadcasting rights for:

THE BIG BASH LEAGUE

PERTH, BOXING DAY & SYDNEY ASHES TESTS

ONE DAY INTERNATIONALS

IT20

Broadcasting Live…



NEWS · TALK · SPORT

In December 2013, Fairfax Radio NTS launched a new digital station that broadcasts 24 hours a day, seven days a week on DAB+ in Sydney, Melbourne, Brisbane & Perth.

THE BEST OF FRN IN ONE

PLACE

AUSTRALIAN RADIO’S MOST

COMPREHENSIVE COVERAGE

STATION

LAUNCH

NTS 24/7

THE BEST OF FRN

BROADCASTING IN ONE PLACE


O V E R V I E W A C H I E V E M E N T S A N N O U N C E M E N T SV I S I O N

CLIENT


S E R V I C E


O V E R V I E W A C H I E V E M E N T SV I S I O N A N N O U N C E M E N T S

In order to provide our clients and our content teams a deeper

understanding of our audience, the Fairfax Radio Network

commissioned a study into our core target audience of 35 – 64.

The study identified: ‘The Influencers”, a group of 2.2 million

Australians that have a disproportionally higher impact on

our nation.

INFORMED

SOCIAL HEALTH CONSCIOUS

CULTURALLY AWARE

BIG SPENDERSINFLUENCERS

INFLUENCER

STUDY

S E R V I C E

35–64



have between $100,000 and

$1 million invested.

Own their home

while 37% have shares and

16% own an investment property.

INFLUENCER

INSIGHTS

S E R V I C E

INFLUENCERS

35–6441%

52%

82% say they feel well and are in good health.

53% eat well-balanced meals.

67% restrict how much fatty food they eat.



To provide easy access to Fairfax Radio Network,

new information and collateral now appears on:

STATION AUDIENCE CREDENTIALS

MULTI PLATFORM STATS

STATION AUDIENCE PROFILES

FAIRFAX MEDIA

ADCENTRE

S E R V I C E

www.adcentre.com.au



To launch our cricket coverage in

December we have launched a

significant marketing campaign

across Newspapers, Online, Mobile,

Magazines and Social Media.

• The Sydney Morning Herald

• The Age

• The Australian Financial

Review

• Brisbane Times

• WAToday

• Inside Sport

• Inside Cricket

• Facebook

• Media Week

Print

Social

Online Mobile

Magazine

MARKETING

CAMPAIGN

S E R V I C E



In the Australian Financial Review

and Media Trade publications we

launched a campaign around the

benefits of advertising with the

Fairfax Radio Network.

MARKETING

CAMPAIGN

S E R V I C E



With both our Cricket and AFL

Partnerships we have worked

with Fairfax Digital to offer cross

platform solutions.

MULTI-

PLATFORM

S E R V I C E

ONLINE & MOBILE VIDEO SUPPORT

PRINT SUPPORT

EXTENSIVE ON AIR SUPPORT


2UE | 3AW | 4BC | FIVEaa | 6PR | Magic1278 | Magic882 | 96FM | SMA | Syndication


We look forward to working with you on your next campaign.

Fairfax Radio Network Update

Marketing

Transcript of Fairfax Radio Network Update