Fair Trade in Korea

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공공공공 KANGBAEK LEE CEO (Asia Fair trade Network)

description

WFTO-Asia Biennial Conference Seoul 2014 By Johnny Joseph, the Executive Director of Creative Handicrafts and board member of WFTO-Asia.

Transcript of Fair Trade in Korea

Page 1: Fair Trade in Korea

공정무역

KANGBAEK LEECEO (Asia Fair trade Network)

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SEOUL, Fair Trade city campaign 2013

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Brief History of Fair Trade in Korea

2012 Korea Fair Trade AssociationMakes documentary on Fair Trade

2002 BeautifulStoreStarts Fair Trade business with craft items

2004 Dure Consumer’s Cooperative(APNet)

Starts trading mascobado

2007 Fair Trade Korea gru:Starts trading handicrafts from Asia

2009 BeautifulStorelaunching a Fair Trade brand ‘BeautifulCof-fee’

2012 Seoul city / 2011 InCheon cityTakes actions to achieve Fair Trade city status

2011 KFTO(Korea council of Fair Trade Or-ganizations)Start of country network of Korea

2005 YMCA Korea Starts trading East Timor coffee

2007 iCOOP KoreaStarts trading East Timor coffee

2008 Korea Food for the hungry inter-national(SharingHappniess)

Starts trading coffee from Chiapas, Mexico

2012 Asia Fair trade NetworkStarts trading cashew nut from Vietnam

2013 IFTO(Incheon council of Fair Trade Organi-zations)Network of FTOs in Incheon city

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Currency: KRW

Growth of Fair Trade Sales

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Making Seoul & Incheona Fair Trade City

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Public Private Partnership

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Timeline for Seoul to become a Fair Trade City

13 out of 25 districts becoming a Fair Trade dis-trict

Annual Plan : 2 Fair Trade districts by 2014, 5 dis-tricts by 2015, 6 districts by 2016

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Make Seoul a Fair Trade City

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World Fair Trade Day in 2014 : Festival with 50,000 people nationwide

Fair Trade BOBU! Campaign : Korean Fair Traders

Fair Trade Week 2014

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Fair Trade Education

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Fair Trade All Day campaign

200,000 people spending a whole day with Fair Trade products

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Fair Trade Community

300 Fair Trade communities: Fair Trade churches, cathedrals and temples

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WFTO-ASIA Seoul Conference 2014

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Cooperation with Korea Fair Trade Town Steering Committee

Making more towns involved in Fair Trade town movement

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Easy access to Fair Trade

A campaign en-couraging citi-zens to ask for Fair Trade prod-ucts in shops and cafes around them

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Social Economy

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Innovation of Fair Trade market

Structural innovation to have market competitive-ness and to make a change in conventional market

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Fair Trade

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KOREA

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Thank You