Failure of Virtual boy
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Transcript of Failure of Virtual boy
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7/23/2019 Failure of Virtual boy
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IBCON - Innovation and Technology Management SS 2015A. F. o!in " A. Sha#ma " $.. M%ench
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&'i#t%al Boy (ill t#an!)o#t game )laye#! into a vi#t%al%to)ia*
So%#ce+ O(n video ,a!ed on amingi!to#ian /201.
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IBCON - Innovation and Technology Management SS 2015A. F. o!in " A. Sha#ma " $.. M%ench
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#e!entation - 'i#t%al
BoyBy Lucia Mnch, Abhishek Sharma and AnnaFrieda Rosin
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IBCON - Innovation and Technology Management SS 2015A. F. o!in " A. Sha#ma " $.. M%ench
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The 4ollo(ing 15 min%te! (ill deal (ith the innovation'i#t%al Boy
O%tline
1. Int#od%ction
2. F%nding
. Intellect%al )#o)e#ty #ight!
5. S%mma#y and o%tloo
3. Innovation )#oce!!
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IBCON - Innovation and Technology Management SS 2015A. F. o!in " A. Sha#ma " $.. M%ench
Virtual Boy
Fi#!t )o#ta,le 36 videogame con!ole
One o4 the 7#!t 32-,it)#oce!!o#
6evelo)ed ,y Nintendo
6e!igned ,y %n)ei8ooi9 the invento# o4 theame ,oy
elea!ed in 1::5 in ;a)anand No#th Ame#ica 4o#
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IBCON - Innovation and Technology Management SS 2015A. F. o!in " A. Sha#ma " $.. M%ench
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imensions o$inno!ation s"ace- .the / 0-s
'i#t%al Boy (a! a #adical )#od%ct and )a#adigm !hi4t4o# Nintendo
2. F%nding
0roduct
0aradi&m
#oce!!
o!ition
#adical
#adicalInc#ementel
VirtualBoy
1intendo2s $undin& o$ the Virtual Boy
Virtual BoyRelease
Nintendo inve!ted < mn in @6 and evenmo#e ma#eting
The develo)ment team con!i!ted o4 0)eo)le
Fi#!t #elea!e! (e#e in No#th Ame#ica and;a)an
)ected !ale! (e#e a,o%t 3 mn %nit! 4o#