Failte Ireland Activity And Adventure E Business Support Nov 2009
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Transcript of Failte Ireland Activity And Adventure E Business Support Nov 2009
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http://www.youtube.com/watch?v=yv20oUz1p5w
Top Tips for 2010
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Fáilte Ireland e-Business Support Online Marketing Top Tips for 2010
Presented by: Steve Dudley Manager e-Business Development
Alex Keys – PDA e-Business Development
Presentation to Tourism Adventure and Activity ForumGalway Bay Hotel 5th November 2009
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Top Tips for 2010Some stats for context:
How many photos are held on Flickr ?
How many minutes do people spend on Facebook per day?
How many videos are viewed on line per day ?
How many blogs are there ?
What % of purchasing travel related products/services is online ?
3,600,000,000
5,000,000,000
100,000,000
400,000,000
80%+
Number of reviews TripAdvisor has on it’s site each month ?
13,000.000
What amount of the Global Internet Population are visiting social networks?
2/3rds
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Top Tips for 2010
Must Dos: Top Tips for Adventure/Activity Websites for 2010
CONTENT IS KING
RANK WELL & BE FOUND
STRUCTURE IT!
GOOGLE TOOLS / WEBSITE ANALYTICS
CLUSTER & LINK
ENTICE & ENGAGE
SOCIAL MEDIA
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Top Tips for 2010 CONTENT IS KING
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Top Tips for 2010 CONTENT IS KING
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Top Tips for 2010 CONTENT IS KING
Images & ‘how to’ guides
Maps Weather Forecast
Community Links
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CONTENT IS KING
Up to date information Contact details Titles, page headings &
introduction text Keyword phrases What’s new/on locally How to guides
Top Tips for 2010
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Channels Available to Reach a Wider Audience RANK WELL & BE FOUND
9
YOU
“PERSONA”
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Join www.yahootravel.com and create suggested itineraries for your area.
Top Tips for 2010 RANK WELL & BE FOUND
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RANK WELL & BE FOUND
Optimise your site
Use links
Get listing on directories
Maintain consistency and
integrate all your online and
offline marketing channels
Top Tips for 2010
Find out how you rank compared to your competitors www.semrush.com
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Top Tips for 2010 STRUCTURE IT!
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Top Tips for 2010 STRUCTURE IT!
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Top Tips for 2010 Google Tools
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Top Tips for 2010 Google Tools
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STRUCTURE IT!
Make site accessible by: search engine crawlers
relevant technology
compliance with best practice and W3C requirements
Top Tips for 2010
Comply with guidelines of the W3C WAI www.w3.org/WAI
Make site easy to: navigate
read & understand
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Top Tips for 2010 Google Tools / Website Analytics
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Top Tips for 2010 Google Tools / Website Analytics
?
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GOOGLE TOOLS
Google Maps Google Keyword Tool Google Calendar Google Alerts Google Translations Google Analytics ?
Google Adwords
Top Tips for 2010
WEBSITE ANALYTICS
Monitor site traffic
Review visitor trends
Keyword phrases
Bounce rates
Usability issues
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Top Tips for 2010 CALL TO ACTION
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Top Tips for 2010 CALL TO ACTION
Online Vouchers: “recent article indicated that after social networking the most popular area of interest is related to online
vouchers”
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CALL TO ACTION!
Easy to book / buy Special offers/
packages Downloadable
vouchers Forms attractive &
easy Testimonials Contact details
Top Tips for 2010
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Top Tips for 2010 CLUSTER & LINK
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Top Tips for 2010 CLUSTER & LINK
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Top Tips for 2010 CLUSTER & LINK
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CLUSTER & LINK
Research why Customers visit locality
Build links to other product and service providers
Top Tips for 2010
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Top Tips for 2010 ENTICE & ENGAGE
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Top Tips for 2010 ENTICE & ENGAGE
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nathan
NATHAN’S YouTube insert here
Top Tips for 2010 ENTICE & ENGAGE
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Upload a video from your area to YouTube. Be sure to Geotag on
Google Maps. Also upload to Facebook, you could use www.qik.com or
www.vimeo.com to upload video from your phone. Then Twitter the link to your
videos!
Top Tips for 2010 ENTICE & ENGAGE
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nathan
NATHAN’S YouTube insert here
Top Tips for 2010 ENTICE & ENGAGE
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Create a Flickr gallery or upload your photos to Google Earth
using Picasa
Top Tips for 2010 ENTICE & ENGAGE
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ENTICE & ENGAGE
Keep your website alive: lively content exciting updates use vibrant images,
videos, virtual tours & maps
Top Tips for 2010
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Top Tips for 2010 SOCIAL MEDIA
?
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YouTube evocative presentations
Business Cards / Company Stationary
Write articles / Books / Create a Blog
Participate in the online Community Monitor how your site is used
Keep the message going Organic & PPC Listings
Get listed in directories Run Competitions
Use Email signatures consistentlyFresh & Catchy Content – product updates
Win an Award – get in the newsSearch Engine Optimisation
Newsletters / online magazine
Online Community Websites
Twitter / Facebook / LinkedIn
Seasonal cards & e-cardsAttend networking events & organise your own
Podcasts & Videocasts
Promote your web site on T Shirts
Utilise IPhone applications
Listen to your Community
Support Charity Work / Sponsorship
Place your content on other web sites - eBay
Merchandising - offer samples/free gifts
Use White label sitesInnovate - problem solve
Offer consultancy
Affiliate initiatives
Vouchers / Loyalty Schemes
Write tutorials
Press releases
Social bookmarking
RSS Feeds / Widgets
GETTING YOUR WEBSITE NOTICED
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nathan
NATHAN’S YouTube insert here
Top Tips for 2010 SOCIAL MEDIA
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Check out www.TripAdvisor.com and provide responses to engage with future
or past customers
Top Tips for 2010 SOCIAL MEDIA
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Join www.linkedin.com and Talk Tourism to network with other professionals
and promote business related services.
Top Tips for 2010 SOCIAL MEDIA
Check out your listing on www.discoverireland.ie to ensure your business is represented to its best. Send updates to your regional tourism office
Spend a few minutes per day on Twitter, Facebook, Trip Advisor and start creating a buzz about your area. Try www.ping.fm for multiple updates.
Measure your online activities, e.g. www.bit.ly and watch external referrers on Google analytics.
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SOCIAL MEDIA“THE WORD of MOUSE”
Facebook Twitter ? LinkedIn TripAdvisor Bebo
Top Tips for 2010
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Outdoors Ireland
Top Tips for 2010 SOCIAL MEDIA
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Top Tips for 2010
Must Dos: Top Tips for Adventure/Activity Websites for 2010
CONTENT IS KING
RANK WELL & BE FOUND
STRUCTURE IT!
GOOGLE TOOLS / WEBSITE ANALYTICS
CLUSTER & LINK
ENTICE & ENGAGE
SOCIAL MEDIA
D I G I T A L
VOICE•
FOOTPRINT•
SHADOW•
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THANK YOU FOR YOUR ATTENTION
Q & A?
Top Tips for 2010