Noman Naseer

Topic5 Fail Product With Reasons

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1. Amazon Mobile2. Coca-Cola Vanila3. Burger King Satisfries4. Google Glass5. Omung Lassi

PRODUCTS

The Fire Phone was a 3D-enabled smartphone designed and developed by Amazon.com.First released 25 July 2014Discontinued 27 August 2015

AMAZON MOBILE

The Fire phone was introduced seven years after the original iPhone and six years after the first Android device, making it a wild card in a well-established market. Such a newbie would need superior technology to lure Apple and Android users to switch operating systems.

Another major setback for Amazon is its limited choice of apps: 240,000 versus more than 1 million apps on Google Play and iTunes. To stand out from the competition.

Amazon loaded the Fire phone with a flashy interface that creates a 3D effect on the home screen, but reviewers were underwhelmed.

Fortune blames some of its failure on its high price, and says “selling the Fire for $200, the industry standard, ran contrary to Amazon’s long-held, company-wide strategy of undercutting the competition.”

Why Amazon Fire Phone Fails

Introduced 2002 Discontinued 2005The brand was targeted at the metro youth was different. It was different in taste, promotion, package, price etc.Vanilla Coke was promoted in retro style. The brand had Vivek Oberoi , the then Bollywood flame endorsing the brand in an unusual style. Vivek sported the retro look with typical combination of Elvis style + Shammi Kapoor style in an Old Lamby Scooter screaming Wakaw.It failed because .The campaign was not targeted at the right segment. This campaign had its fair share of critics also.  The brand was priced at a premium over the ordinary coke. This may have discouraged the teenagers from checking out the brand

Coca-Cola Vanilla

Satisfries debuted in September 2013 as a “healthier” alternative to regular fries, but they never caught on.

Perhaps it’s because Burger King’s health claims were pretty dubious. Satisfries were supposedly fried in a less porous batter that absorbed less oil. However, when compared with a small order of McDonald’s fries, a small order of Burger King’s Satisfries actually contained 40 more calories: 270 versus 230 calories. At $1.89, a small order of Satisfries also cost more than a small order of Burger King’s regular fries ($1.59). Burger King didn’t post any signs in its restaurants explaining the difference between the two, so many customers weren’t even aware of Satisfries, let alone their alleged health benefit

Burger King’s SatisfriesSep 2013 to Aug 2014

Google started May 2014, On January 15, 2015, Google announced that it

would stop producing the Google Glass In the first half of 2014, Google was touting

Glass, a pair of high-tech glasses that scan your surroundings and beam relevant information to your retina, as the must-have product of the near future. But after conducting more testing, Google realized that Glass couldn’t function as seamlessly as it once thought. Constantly processing and pulling up all that material would need a far larger battery than the average smartphone has, and it would also eat up way too much cellular data. Glass has received endless criticism from the start due to its bulky and distracting design, from legitimate critics to this spoof on “The Daily Show.” Even the beta version users, referred to as Google Glass Explorers, say the eyewear is prone to breaking. What’s more, it’s hard to justify a $1500 price tag on a product that doesn’t work properly.

Google Glass

Omung Lassi was introduced June 2012Reasons of failure: Peoples usually make Lassi at

Home Peoples doubt the freshness

of packed Lassi Not Properly Target Market Advertising Strategy Fail

OMUNG LASSI