Fail by UX - UX Scotland 2014
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Transcript of Fail by UX - UX Scotland 2014
Adrian Iacomi [Cactus Ideas Ltd] @adrianiacomi
Fail by UXLearning from Failing
Agenda
✤ About me
✤ (UX) Failure
✤ Famous failures
✤ Let’s fail together [group work]
✤ Questions & Answers
✤ Adrian Iacomi15 years in the IT industry (UX Architect, Project Manager)
MSc in UX, IT University of Copenhagen
Experience with eCommerce, eLearning, HealthCare.
Other: tango, biking, snowboarding, photography and design
About me
(UX) Failure
Failure
Why we fail by Victor Lombardi [Rosenfeld Media]
✤ Engineering failure - the product doesn’t work as designed
✤ Design Failure - it function, but it’s so badly designed, that people can not use it
✤ Experience failure - the product physically works and people can use it, but using an undesirable / perfectible experience
Famous failures
Internet Explorer [1995- ...]the most hated browser on the web
Engineering Failure: Slow, Freezes, Less Secure,
BMW iDrive [2002 - ...]one button to rule them all
Design Failure: Radically New, Losing Focus On Driving, Testing On Different Markets?
Improve The Product!
Google Wave [2010]mail, chat, maps, browser, text, photos, projects, people, all !!!
Experience Failure: No Mvp, Too Many Features, Too Many Hats
Fail Fast And Cheap!
Let’s fail together (group work)
1. Pirates
A) Intro [5 min]
1. choose a pirate name (uX related)
2. write the name in front of you
3. present yourself
B) Work and pillaging [10 min]
1. Scenario: you are part of a pirate crew, but you got payed off by the authorities to sabotage the pirates
2. Brainstorm - as many ideas possible to sabotage the boat
3. Present to your team members your solution
[duration 15 min]
2. Design failure
1. Split in two teams
Team A: sabotage
Team B: saviours
2. Check the project description on the table.
3. A team write down best ways to make the project fail
4. B team write down possible solutions
!!! each for itself, hide them from the opposing team
5. Fight! Team A show challenges, Team B try to have the written solution
!!! Keep score
[duration: 20 min]
3. Let’s fix it
How would you fix / prevent the major failures proposed before:
A. IE
B. BMW iDrive
C. Google Wave
[duration: 15 min]
Questions & Answers
Thank you :)