Faculty of Physical Education and Recreation Strategic Plan
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Transcript of Faculty of Physical Education and Recreation Strategic Plan
w w w . p h y s e d a n d r e c . u a l b e r t a . c a
FacultyStrategic Plan
FACULTY OF PHYS ICAL EDUCAT ION AND RECREAT ION
Academic Years 2010-11 to 2015-16
TRADITION. EXCELLENCE. DIVERSITY.
VISIONTo inspire the human spirit through physical activity, sport and leisure
MISSIONThe Faculty of Physical Education and Recreation creates and shares the best understandings and applications of physical activity, sport and leisure to inspire the human spirit
PREAmbLEThe Faculty of Physical Education and Recreation at the University of Alberta is the “leading unit of its kind in
the country”1. With a long history and strong traditions of excellence and leadership in teaching, research and
community service in physical education, recreation and kinesiology, as well as interuniversity sport, campus
recreation and facility operations, the Faculty seeks to chart its strategic directions for the next five years by means of
an over-arching Faculty Strategic Plan. The Strategic Plan encompasses and directs all aspects of Faculty activities and
identifies a set of strategic priorities that will drive the annual action planning activities by all Faculty units.
The strategic plan addresses the mission and Vision of the Faculty and operationalizes these into a series of higher
order priorities that will direct decision making in the Faculty during the time period in question. Annual action-
planning exercises will be conducted by each operational unit (academics, athletics, campus recreation, operations,
development/advancement, Centres and Institutes) as a key element of budget development. The alignment of
strategic action planning with the annual budget cycle is essential in the enactment of the overarching strategic plan.
Operational units will present annual action plans to Faculty Council as a key step in overall Faculty management.
The Faculty Strategic Plan is aimed at aligning and coordinating the many and diverse activities of the Faculty towards
a clear and integrated Faculty plan that is consistent with the mission and mandate of the broader institution.
1 The report of the external review team, Faculty Unit Review, December 2010
FACULTY STRATEgIC PLAN DEVELOPMENT
The process of developing the Faculty Strategic Plan began at a two-day Faculty retreat held at
Campus Saint-Jean in may, 2011. The retreat, which was attended by over 120 members of faculty
and staff, resulted in six (6) strategic priorities arrived at by means of iterative discussion led by
external facilitator, mr. brian Johnston. Following the summer period, the six strategic priorities were
refined by the Faculty management Group (FmG), which crafted three overall faculty goals – a
short-term goal, a long-term goal and an aspirational goal. In addition FmG developed a time-limited
principal goal statement for each of the strategic priorities. The final draft document was prepared
by the Dean, reviewed by the Faculty management Group and was presented for discussion and
feedback to the Faculty via a town hall meeting in January 2012. Coinciding with the development
of this strategic plan, a small group was engaged to revisit, revise the mission and Vision of the
Faculty, as was recommended by retreat participants. The revised mission and Vision statements were
presented to Faculty Council for discussion and ultimate ratification.
The Faculty Strategic Plan was ratified by Faculty Council in January 2012.
2 FMG consisted of the Dean, Vice-Dean, Associate Deans, Research, Undergraduate, Graduate and Community and International Relations, Directors of Athletics, Campus Recreation and Operations, Director of Advancement, and Alumni Affairs and the Assistant Dean (11).
FACULTY GOALSShoRT TERmTo be re-affirmed as the leading Faculty of its type in the country in the next Faculty unit review.
Long TERmTo be one of the leading Faculties of physical education, recreation and kinesiology in the world.
ASPiRATionAL goAL To be the leading Faculty of physical education, recreation and kinesiology in the world.
TalenTed PeoPle CommuniCation
ResouRce ManageMent allocation
ExEmplary StudEnt ExpEriEncE
Differentiation through innovationCollaboration and integration
STRATEgIC PRIORITIES
The Faculty of Physical Education and Recreation will base its planning, activities and budget allocations
around the six strategic priorities established within the Faculty Strategic Plan. These priorities, in equal
order of importance, include:
• TalentedPeople
• Communication
• ResourceManagementAllocation
• ExemplaryStudentExperience
• CollaborationandIntegration
• DifferentiationthroughInnovation
An aspirational goal statement has been appended to each strategic priority. A description of each strategic
priority that reflects the information from Faculty at the planning retreat is presented to contextualise the
priorities and allow for consistent interpretation during subsequent action planning sequences.
PRIMARyObjECTIvES:
• TheFacultywillpromoteafocuson
holistic, healthy, and inclusive processes
within the workplace
• TheFacultywillsupportandinitiate
strategies to provide professional
development opportunities for faculty
and staff
• TheFacultywillformallyrecognise
individual and team accomplishment in
faculty, staff and students
• TheFacultywillinvestinstrategies
to attract and retain faculty, staff and
students that will make meaningful
contributions to the ongoing activities
of the Faculty
• TheFacultywillpursue,promoteand
support excellence in a balanced,
sustainable manner
TALENTED PEOPLE
TALENTED PEOPLE
By 2015 we will be the Faculty of choice where talented people want to work, play, study and research.
The Faculty of Physical Education and Recreation will work to attract and retain talented faculty,
staff, undergraduate and graduate students and student-athletes. Above all, the Faculty will seek to
develop an environment and culture where faculty members can flourish in their work, play, study
and research. While operating within the context of the larger institution, the Faculty will establish
itself as a ‘Faculty of Choice’ within the University of Alberta and among similar units across Canada
and internationally through a commitment to excellence, collegiality and collaborative engagement.
The Faculty will build on its national and international reputation, and continue to emphasise its
relevance to the broader institution through its research, teaching and community service.
PRIMARyObjECTIvES
• TheFacultywilldeterminethe
communications needs of its external
and internal target publics and develop
communications strategies and tactics to
address those
• TheFacultywillproduceanannualFaculty
report that reflects agreed upon Faculty
metrics to increase internal and external
awareness of Faculty goals and achievements
• TheFacultywilldevelopaproprietary
intranet site for Faculty, staff and students as
a primary means of internal communication,
including a systematic archive of faculty
information as a matter of historical record
• TheFacultywillproactivelycommunicateits
goals and achievements to internal (faculty,
staff, students) and external (university,
academic and general community)
stakeholders in accordance with internal and
external strategic communications plans and
in response to articulated business needs
• TheFaculty’scommunicationstrategywill
inform, involve and engage faculty alumni in
the ongoing development of the faculty and
its goals and objectives
COMMUNICATION
COMMUNICATION
By 2015 there will be a broad awareness and understanding of the goals, activities and achievements of the Faculty.
The Faculty of Physical Education and Recreation is a diverse Faculty with a range of educational,
research and community engagement activities. The Faculty will seek to maximise both internal
and external communication to enhance and coordinate these activities. A culture of open
communication will be integrated into all aspects of Faculty work, seamlessly articulated across
the various ‘arms’ of the Faculty (academics, operations, campus recreation, athletics and centres/
institutes) with the goal of creating an informed, engaged workforce in a high-trust environment. It is
acknowledged that a coherent and coordinated communication plan will be key to the success of the
integrated Faculty.
PRIMARyObjECTIvES
• TheFacultywillenactastrategicbudgetary
process which will align budgetary expenses
to strategic initiatives
• TheFacultywillalignoperationalincome
with the strategic goals of the Faculty
• TheFacultywilldiversifyfundingsources
to support the mission and Vision of the
Faculty by means of increased philanthropic
donations, increased sponsorship of
operations, campus recreation and
interuniversity sport and athletics and
through efficient delivery of community-
based services
• TheFacultywillclearlyarticulateafacility
development plan with associated
fundraising goals and strategies
• TheFacultywilltransparentlyreport
budgetary allocations to Faculty and staff
in association with annual action
planning cycles
RESOURCE MANAgEMENT ALLOCATION
RESOURCE MANAgEMENT ALLOCATION
By 2015 we will have sustainable funding aligned with the goals of the Faculty to support the programs and overall goals of the Faculty of Physical Education and Recreation.
The Faculty of Physical Education and Recreation derives its funding from a diverse set of income
streams. Unlike many Faculties at the University, a substantial percentage of the overall the Faculty
budget comes from non-base funded income opportunities. The Faculty acknowledges a current
climate of stagnant or reduced central funding that leads to an increased need to effectively manage
budgets and seek alternate sources of resources and funding. The Faculty will aggressively pursue the
resources required to enable our efforts and employ ‘lean thinking’ to ensure that the pursuit of Faculty
goals is achieved through wise allocation of new and existing resources. It is imperative that Faculty
resources and income support the overall goals and objectives of the Faculty and the University.
PRIMARyObjECTIvES
• TheFacultywillreviewandrenewtheentirety
of its undergraduate and graduate offerings to
reduce degree redundancies and enhance the
specific learning experiences and outcomes
• TheFacultywillincreasethequalityand
quantity of international student opportunities
through international programming (e.g. Play
Around the World) and international student
exchange opportunities
• TheFacultywillincreasetheexperiential
learning at both the graduate and
undergraduate levels, through integration
with Faculty Operations, Campus Recreation,
Athletics and Faculty Centres and Institutes
(Alberta model)
• TheFacultywillestablishguidelinesregarding
the structure of undergraduate certificates
and strategically select, develop and deliver
undergraduate certificates in designated
areas that will differentiate ourselves and
our graduates from domestic and
international competitors
• TheFacultywillenhancethequality
and reputation of its graduate programs
with an emphasis on the development of
quality graduate student-supervisor relation-
ships and the professional development of
instructors and graduate students
ExEMPLARY STUDENT ExPERIENCE
ExEMPLARY STUDENT ExPERIENCE
By 2015 we will provide an exemplary educational experience in strategically targeted areas congruent with Faculty strengths.
Above all, the role of the Faculty is to provide excellent and exemplary educational experiences for
all members of Faculty. With a solid reputation at both the undergraduate and graduate levels, and
with strong demand on all program offerings, the focus of the Faculty will be on continuous quality
improvement of the educational experience.
PRIMARyObjECTIvES
• TheFacultywillfocusontheclear
articulation and development of the “Alberta
model”, which emphasises the use of an
integrated faculty model to achieve the
overall scholarly objectives of the Faculty and
the broader institution
• TheFacultywilladvancea‘systems
approach’ to research, teaching and delivery,
which is manifest by multidisciplinary
collaborative work
• TheFacultywillincreaseitsnationaland
international profile and reputation through
meaningful formal strategic partnerships
with leading institutions across Canada and
around the world
• TheFacultywillpartnerwithnationaland
international stakeholders to deliver relevant
undergraduate and graduate educational
opportunities in both teaching and
knowledge translation
• TheFacultywilldeveloptheinherent
strength of resources and programs on
its South Campus to provide meaningful
teaching, research and community
engagement opportunities
COLLAbORATION AND INTEgRATION
COLLAbORATION AND INTEgRATION
By 2015 we will have a culture of collaboration and integration.
The Faculty of Physical Education and Recreation is one of only a few remaining ‘integrated’ faculties
in Canada, where the activities of the Faculty encompass academics, athletics, campus recreation
and operations. The Faculty will focus on strengthening collegiality and collaboration throughout the
Faculty while supporting a diversity of scholarship and research. An integrated Faculty offers much
in the way of promise for experiential learning through research and teaching opportunities. It is
acknowledged that the ‘living labs’ of Campus Recreation, Athletics, Operations and Faculty Centres
and Institutes provide the basis for the application, development and transfer of knowledge that is
unique to a faculty of this type.
PRIMARyObjECTIvES
• TheFacultywill be bold in terms of
innovation in teaching, research and
community service, seeking to establish new
standards and approaches in the field that will
be emulated by others
• TheFacultywillmaximisetheinherent
strengths of an integrated Faculty model,
where all activities of the Faculty will underpin
and contribute to the scholarly goals of the
Faculty
• TheFacultywillexploreinnovative
educational delivery models with an emphasis
on instructional excellence and effectiveness
• TheFacultywillsupportadiversityof
knowledge that leads to improved professional
practices, understandings of the world,
community service, teaching, and research
• TheFacultywillsupportinitiativesinthe
workplace and learning environment that entail
risk and the possibility of failure in teaching,
research and service
• TheFacultywilltranslatetheknowledge
acquired through innovative approaches to the
broader academic and professional community
with the worthy and often overlooked goal of
making the world a better place
DIFFERENTIATION THROUgH INNOVATION
DIFFERENTIATION THROUgH INNOVATION
By 2015 we will have invested in innovative and field-leading programs that will distinguish the Faculty from our competitors.
The Faculty of Physical Education and Recreation has long been a leader in Canada and
internationally in the areas of physical education, recreation and kinesiology. The ongoing challenge
for the Faculty is to continue the leadership through innovative programs and approaches that will
define, or re-define the fields of study encompassed by the Faculty. Innovative thinking and practices
will not only be points of differentiation from our competitors, but will form a culture that contributes
to a stimulating, engaging and collaborative workplace – one where people will come from around
the world to be part of, and contribute to.
w w w . p h y s e d a n d r e c . u a l b e r t a . c a