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Factors Influencing Job Productivity: A Case Study
In Kingdom Of Saudi Arabia
Dr. Mahmood O. E. Hamad
College of Business
Prince Mohammad Bin Fahd University
P.O. Box 1664, Al Khobar 31952
Kingdom of Saudi Arabia
Factors Influencing Job Productivity: A Case Study
2
In Kingdom Of Saudi Arabia
ABSTRACT
In this study, we examine empirically the factors influencing employee job productivity in
Kingdom of Saudi Arabia (KSA). A survey was collected from 200 employees occupying different
positions in their respective organizations. The organizations surveyed are of different sizes,
activities, ownership, and come from different regions of the KSA. Results show that effective
performance appraisal is a significant predictor of employee productivity, whereas job satisfaction
is not a significant predictor of employee productivity. The fact that findings from this study
contradict findings from research in other countries is due to the unique working environment in
KSA, where expatriates represent a large portion of the workforce. This study is the first to explore
this topic in KSA, and therefore, it entails a paucity of knowledge about what influences job
productivity in KSA. The practical implications of the findings are discussed.
Key words: Employee productivity, effective performance appraisal, job satisfaction, Kingdom
of Saudi Arabia, expatriates.
Paper type Research paper
INTRODUCTION
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To grow and thrive in today’s competitive environment, organizations must focus continually on
enhancing their effectiveness and productivity. For this reason, organizations invest a great deal
of resources in employment tests, job interviews, and training programs in an attempt to improve
job satisfaction, and ultimately, improve employee productivity and job performce (Hooi, 2012;
Aguinis, 2009; Shields, 2007; Judge et al., 2001). Considering that availing of human assets is the
way to achieve organizational goals (Pulakos, 2009), employees are the most critical component
that organizations can leverage to improve their effectiveness. There is therefore a persistent need
to attract and preserve good employees by maintaining a satisfactory working environment,
thereby helping to get employees to perform at their best and to improve workplace productivity
(Sextona et al., 2005; Brown and Peterson, 1993). Currently, leading organizations depend heavily
on human resource development in order to foster desirable workplace atmospheres and attitudes,
including the key elements of job satisfaction and job performance (Bartlett and Kang, 2004).
The increasing use of the performance appraisal process (Nankervis and Compton, 2006; Millward
et al., 2000) is motivated by an organizational desire to improve employee productivity, which
leads to higher organizational performance (Aguinis, 2009; Murphy and Cleveland, 1991). This
process is a consequence of creating an early set of organizational obejctives, which support a clear
performance target that employees must reach by a certain date. By the end of each evaluation
cycle, employees are informed of the process outcome (Heneman and Werner, 2005). Those with
high performance are rewarded for their efforts to sustain high productivity, whereas those with
lower performance are provided with feedback to help them improve during the next evaluation
cycle (Kuvaas, 2011).
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Recently, companies have been placing increased emphasis on performance appraisal (PA)
(Youngcourt et al., 2007; Kuvaas, 2007), and the central function of human resource management
in this endeavor has remained an important topic of investigation among researchers (Jawahar,
2007; Murphy and Cleveland, 1991). The importance of the performance appraisal as a managerial
decision tool relies partly on whether or not the performance appraisal system is capable of
providing an accurate assessment of employee performance, in which rating precision is a vital
element of the appraisal process. Therefore, properly performed performance appraisals can offer
numerous positive organizational results (Pettijohn et al., 2001), including improvements in both
employee job satisfaction and employee productivity (Anderson, 1993; Aguinis, 2009).
Performance appraisal and its implications on individual and organizational performance
continues to be a critical topic of investigation among researchers. Some previous researches have
therefore continued to examine the relationship between performance appraisal and employee job
satisfaction and employee productivity for various organizations, but findings have generated
mixed opinions on the effects of performance appraisal on employee job satisfaction and
productivity (Brown et al., 2010; Coens and Jenkins, 2002; Fletcher and Williams, 1996). The fact
that these relationships are mostly assumed rather than tested (Levy and Williams, 2004) can be
due to several factors related to individual psychological or contextual issues (Fletcher, 2002).
Investigations of contextual differences that may influence the relationship between performance
appraisal and employee job satisfaction and productivity can identify conditions under which a
performance appraisal is more or less effective, and which can yield results of practical relevance
(Kuvaas, 2011; Pulakos, 2009). Among the many empirical studies on this relationship, no
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literature studies have been undertaken in Kingdom of Saudi Arabia. Therefore, this study attempts
to fill the gap in the existing literature by empirically examining the influence of effective
performance appraisal and job satisfaction on employee productivity for a unique environment –
that in the KSA.
The government in KSA imposes many challenging employment regulations that are different
from those in other countries, even close Arabic countries, such as unique labor relationships and
employment laws to control the large number of expats – more than 55% of the total workforce
(recent statistics from the minister of labor indicate that KSA contains close to 9 million expats).
Currently, most businesses in KSA utilize a large number of expats to conduct daily operations,
due to the lack of local skilled employees or to attract cheap labor from other countries. In addition,
there are significant variations in salary scale for employees, based on many factors. This
condition has pushed KSA government to draft new policy to force businesses to start hiring local
Saudis to achieve certain percentage of the total workforce for each business category. This
condition imposes significant pressure on businesses to reconstruct their operations; this in turns
impacted the workplace environments and attitudes, including the key elements of job satisfaction
and job performance.
LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK
Performance appraisal is a process in which a supervisor collects information to evaluate and judge
the job performance of a subordinate (Walsh, 2003). In many cases, the appraisal is a formal
routine and an important element of personnel management policy (Walsh, 2003). Management
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views performance appraisal as a required process for a specific period of time during which part
or all of an employee's work is evaluated and judged by a supervisor (Coens and Jenkins, 2002).
To be a coherent process, the performance appraisal requires that the assessment of employee
performance be based on predefined standards (Smither, 1998), to enhance the effectiveness of the
appraisal in evaluating the quality of an employee’s performance (Grote, 2002).
Each element of the organization needs to be evaluated to check its performance and define
procedures to improve it. Conducting employee performance appraisal has become standard
practice in most organizations (Selden et al., 2001). Conventionally, the appraisal is conducted as
an annual routine that involves social interaction between a supervisor and an employee to
establish action plans through a discussion of the individual’s past job performance and future
developmental requirements (Murphy and Cleveland, 1995), and therefore, the real value of
performance appraisal comes from its effective application. Recently, the simple routine of
recording and documenting an employee’s performance has changed into a more strategic and
holistic approach to connect a corporate strategic map with department and employee
performances (Fletcher, 2004).
The 360-degree feedback, peer-to-peer, and supervisor subordinate appraisal systems were created
to enhance the effectiveness and quality of the evaluation process (Coens and Jenkins, 2002; Grote,
2002; Neal, 2001). These systems were developed to involve more participants in the evaluations
process – those who have been working with employees and have the potential to provide
important information to consolidate the appraisal process (Redman and Snape, 1992). The 360-
degree feedback is conducted through an anonymous procedure to ensure confidentiality.
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Although 360-degree feedback and supervisor-subordinate appraisals are the most popular types
of appraisal (Ployhart et al., 2001), mounting evidence suggests that both types introduce
subjectivity and variance into ratings (Judge et al., 2001). Subsequent investigation has introduced
a new technique, Balanced Scorecard, which expands performance measures and evaluation. This
technique includes multiple perspectives that involve financial, customer-evaluation feedback on
internal processes and on learning and growth (Bach, 2005). The equity theory states that people
in social exchange relationships believe that rewards should be distributed according to the level
of individual contribution (Adams, 1963). This means that satisfaction is based on a person's
perception of fairness. Utilizing this theory when conducting a performance appraisal involves
balancing the assessment of an employee's contribution to his/her job with the rewards associated
with his/her success.
Effective performance appraisal serves the function of enhancing the efficiency of employees by
identifying their capabilities and interests and offering training and other career development
opportunities. In practice however, implementing effective performance appraisal is a complex
process with a potential for variation, mainly when the manager is obliged to execute subjective
judgments on employee performance. These judgments have the scope to reduce the quality of the
performance appraisal process because they are subject to emotion-induced bias (Treadway et al.
, 2007), which suggests that traditional appraisal systems can limit an organization’s ability to
remain competitive (Brown et al., 2010). Many studies have identified the reluctance of mangers
to undertake appraisals (Heathfield, 2007), some managers avoid the process entirely, and many
practitioners conduct appraisals in an arbitrary and a perfunctory manner (Pettijohn et al., 2001).
8
The negative attitudes of some managers toward the performance appraisal system are due partly
to considering this system as an isolated activity unrelated to other activities within the
organization, and to ignoring some of the contextual factors that influence the system.
Effective Performance Appraisal
Effective performance appraisal symbolizes a critical function of human resource management
and has persevered as a central topic of investigation among organizational researchers (Coens and
Jenkins, 2002; Dulebohn and Ferris, 1999). Performance appraisal is the process of evaluating an
employee performance on the job and establishing a plan of improvements; whereas effective
performance appraisal is the process that enhances employees’ perception of a useful appraisal
system. If performance appraisal is conducted properly, it can be a useful managerial decision tool
to provide correct information on employee satisfaction (Brown et al., 2010) and productivity
(Aguinis, 2009). Due to the significant value of performance appraisal, practitioners and
researchers alike are keen to investigate factors that make it an effective system (Al-Dmour and
Awamleh, 2002; Bach, 2005). Lindholm (1999) suggests the following three elements that could
enhance employees’ perception of a useful appraisal system: employee involvement in the
objective-setting process; opportunity for employee training and development; and feedback on
job performance. These elements provide a foundation for employee satisfaction since they support
employee career development and organizational commitment (Kuvaas, 2006). To sustain it as a
valuable system, performance appraisal should be designed to capture past performance
effectively, provide reflection points, and support a developmental roadmap for employee
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improvement at a personal and professional level (Coens and Jenkins 2002). Since the
effectiveness of the appraisal system relies on the wider organizational and managerial context
(Narcisse and Harcourt, 2008), some of the organizational and managerial context should be
included in the process – such as top management support, organizational policy concerning the
use of appraisal information, job characteristics, and supervisory behavior.
There is an increasing body of information confirming the relationship between performance
appraisals and increases in employee performance and productivity (Rodgers and Hunter, 1991;
Schay, 1988; Taylor and Pierce, 1999). For example, Aldakhilallah and Parente (2002) propose
that, to enhance employee productivity, managers reshape the performance appraisal process to
make it consistent with a high-quality management organization. Other researchers propose that
the increasing use of the performance appraisal process be arranged by organizational desire to
enhance employee productivity (Nankervis and Compton, 2006; Wiese and Buckley, 1998). Thus,
an effective performance appraisal should identify poorly performing employees and provide
feedback to improve their productivity Aguinis (2009), and perhaps allow them to partake in
training activities in order to enhance their performance.
H1. Effective performance appraisal improves employee productivity.
Job Satisfaction
Job satisfaction, viewed as the degree of pleasure a worker obtains from his or her job (Spector,
1997), has been intensively studied both empirically and in the literature. Job satisfaction may also
10
be expressed as an employee's general attitude towards the job (Robbins and Coulter, 1996). Others
identify it as the pleasant emotional state resulting from a positive appraisal of an individual’s
performance (Price, 2001). An effective and high-quality performance appraisal likely enhances
employee feelings of self-worth, achievement, attitudes and positive standing in the organization
(Lind and Tyler, 1988). Fried and Ferris (1987) suggest that a high-quality performance appraisal
process produces higher levels of job satisfaction, whereas a low-quality performance appraisal
leads to lower levels of job satisfaction (Campbell et al., 1998). It is expected therefore that
employees in KSA would enjoy a high level of job satisfaction if performance appraisals were
implemented effectively in the workplace:
H2. Effective performance appraisal promotes Job Satisfaction.
Employee productivity
Employee productivity can be related to that of one’s peers on several job-related outcomes, where
it includes both efficiency and effectiveness (Babin and Boles, 1998). Gerenally, high productive
employees improve an organization’s efficiency and productivity (Kuvaas, 2011). Several
measurements are used to define employee productivity: goal attainment for the organization,
service, professional growth, meeting productivity goals, meeting deadlines, being well organized,
accomplishing a large amount of work, accuracy, and problem solving. In practice, improving
employee productivity requires management support in resolving issues related to the above
measurement factors (Kuvaas, 2006).
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Studies point out that job satisfaction is determined by a number of organizational factors such as
relationships with colleagues and managers, income status, chances of promotion and
advancement, interest in the job, independence at work, job stability and security, and fairness at
work (Fischer and Sousa-Poza, 2009). Satisfied employees work hard to sustain the high level of
satisfaction, leading to higher employee productivity. In this study, we anticipate that job
satisfaction increases an employee’s productivity, as presented in Figure 1, which shows the
theoretical framework and proposed hypothesis.
H3. Employee job satisfaction promotes employee productivity.
Figure 1. The theoretical framework and proposed hypothesis
H1
H2 H3
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METHODOLOGY
This study was conducted by a field survey distributed to employees working at various levels in
their respective organizations. These organizations are of different sizes, activities, and ownership,
and operate in different regions of KSA. A sample of 280 employees from several organizations
in KSA was selected to receive the survey. In total, 200 participants returned the survey,
representing 71.25% usable response rate.
The scale used in measuring the effectiveness of performance appraisal consists of nine items,
adapted from Timperley (1998). Job satisfaction was adapted from a scale developed and validated
by Al-Dmour and Awamleh (2002), which has six items. For employee productivity construct, a
single item, adopted from Kemerling (2002), was used. The demographic profile included
questions relating to both the characteristics of the participants as well as their organizations. The
Appendix shows the survey and measurement items used. The data collected were analysed using
Structural Equation Modelling (SEM), to check for Confirmatory Factor Analysis and test
hypotheses about relations among observed and latent variables (Hoyle, 1995). SEM is a
multivariate technique incorporating measured variables and latent constructs, and explicitly
specifies measurement error.
RESULTS
Job
Satisfaction
Employee
Productivity
Effective Performance
Appraisal
13
The demographic variables of the participants are presented in Table 1. The table shows that 63%
of the participating firms engage in manufacturing activities, 19% work in the service industry,
and the remaining 18% partake in both activities. About 57% of firms are private, and 16% are
publicly owned. Most of the firms are large, with more than 500 employees, and 30% of them are
mid-size. Over 42% of firms have operated for more than 10 years, and 43% have existed for less
than 5 years. Of the participants, 6% are top managers, 22% are middle managers, 20% are
supervisors, and 51% occupy various positions. Nationality-wise, 76% of participants are non-
Saudi, and 24% Saudi. Experience-wise, 71% of participants have less than 5 years experience,
and the rest have over 6 years. More than 65% of participants have a post-high school degree.
Table 1. Demographic variables of participants
Valid responses Percent
Organizational Activities Manufacturing 126 63
Service 38 19
Both 36 18
Organizational Ownership
Private 114 57
Government 32 16
Joint 54 27
Number of employees
Less than 100 20 10.0
14
100 – 500 60 30.0
More than 500 120 60.0
Organizational Age
5 Years or Less 86 43.4
6- 10 Years 28 14.1
Over 10 Years 84 42.4
Occupational Position
Top manager 12 6.1
Middle manager 44 22.4
Supervisor 40 20.4
Other 100 51.0
Employee Age
25 years or less 32 15.8
26-35 years 88 43.6
36-45 years 60 29.7
45 years or over 22 10.9
Nationality
Saudi 48 24
Non-Saudi 152 76
Employee experience
5 years or less 144 71.3
6- 10 years 22 10.9
Over 10 years 36 17.8
Employee Education
Less than university 70 34.7
College graduate 38 18.8
University degree 80 39.6
Postgraduate degree 14 6.9
Confirmatory Factor Analysis
A confirmatory factor analysis was conducted as illustrated in Figure 2. In full measurement
dimensions CFA, Chi square value was found to be 149.6, with degree of freedom 75, CFI value
was 0.867, TLI value was 0.981, and GFI value was 0.913, suggesting a good fit of the
measurement model to the data. In addition, the RMSEA was 0.071, well below 0.08, which
suggests that the model fits well. The good fit was achieved by dropping 20% of the total
measurement items, as suggested by Hair et al. (2010). When the model fit does not achieve the
good fitness of the model to solve this issue, the maximum drop of the items should not exceed
15
20%. Therefore, 20% of the items where dropped to achieve a good fit of the model, specifically
(q-6 from job satisfaction and q-2 from effective performance appraisal) items were dropped, as
illustrated in Figure 2.
Figure 2. The proposed model variables and measurement items
Structural Equation Modeling
Because all the indices in the measurement model fit show overall goodness-of-fit, all the direct
relationship effects were tested simultaneously in the structural equation modelling. Figure 3
presents a model that assumes a causal structure among a set of latent variables, and that assumes
the observed variables are indicators of the latent variables. Because the observed variables are
measures of job satisfaction and effective performance appraisal and productivity, a structure
model was then conducted to estimate the parameters. The relationships between latent variables
with the items are shown by the one direction arrow (Figure 3).
16
Figure 3. The structural equation modeling for the model variables
Figure 3 indicates that the hypothesised models of the structural equation modelling fit well to the
sample data. The outcome of the findings, however, demonstrates that the main relationship
between effective performance appraisal and productivity is significant relationships, with p value
of .048, as shown Table 2. However, the relationship of effective performance appraisal and job
satisfaction is not significant with p value of .904. The same case of job satisfaction and
productivity, where the relationship is not significant with p value .611. Eeffective performance
appraisal as a construct is a strong factor influencing productivity. The results of these analyses
will be discussed in more detail in the discussion section.
Table 2. The significant relationship between model variables
17
Relationship Estimate S.E. C.R. P
effective performance appraisal productivity -.357 .180 -1.978 .048
effective performance appraisal job satisfaction -.018 .149 -.121 .904
job satisfaction productivity .054 .106 .509 .611
DISCUSSION
The findings demonstrate that hypothesis 1 is supported, an outcome in line with that of previous
studies (Aguinis, 2009; Kuvaas, 2006; Coens and Jenkins 2002; Taylor and Pierce, 1999), where
the role of effective performance appraisal was evident to enhance employee productivity.
However, the results demonstrate that hypothesis 2 and 3 are not supported, a finding that
contradicts the outcome from other studies (Brown et al., 2010; Masterson et al., 2000; Fletcher
and Williams, 1996), where mostly show a positive relationship between effective performance
appraisal and job satisfaction on the one hand, and relatioship between job satisfaction and
employee productivity on the other. This variation might be due to the peculiarity of the working
environment which is different from that for previous studies conducted in Western environments.
For example, the number of working expats in KSA represents over 35% of the total workforce,
and they come from various countries to work temporarily in the rich oil state for periods of from
one year to several years. Each firm in KSA could contain employees from many countries, all
from different working environments. Some employees come from developed counties that have
a high standard of employment practice, others from poor countries that lack the minimum
18
conditions for good employment standard. No doubt, the unique working environment in KSA has
an impact on the findings of this study.
The results indicate that although the performance appraisal exercise was conducted in KSA
organizations, it did not lead to employee satisfaction. This negative finding can be due to firms’
not providing a constructive feedbak for employees and not helping them to improve their
performane for the next evaluation cycle. This dissatisfaction had lead to weakening of the
relationship between employee satisfacton and productivity. Such an environment signals a major
issue in utilizing the performance appraisal system in KSA, where its implementation did not
consider the background of workers and their perception of the appraisal’s implications. This can
be further verified by additional studies to investigate how different expats interpret job
satisfaction based on their country of origin.
Results confirm eight determinants of effective performance appraisal in KSA. The practical
implication of this indicates that to achieve the intended results of performance appraisal,
management should incorporate those eight features in their performance appraisal exercise, and
ensure that all employees have a clear understanding of their implications. Note that the levels of
effective performance appraisal, employee productivity, and job satisfaction do not vary among
most of the demographics in Saudi firms.
CONCLUSION
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It can be concluded from this study that employee job satisfaction is not influenced by effective
performance appraisal in KSA. In addition, job satisfaction has no direct impact on employee
productivity, or subsequently on organizational performance. In general, however, employees in
KSA are productive in their jobs to meet job requirements and renew their contract. This study
provides the first empirical evidence about the impact of an effective performance appraisal on
employee productivity in KSA; but findings and implications are not restricted only to the KSA
environment, but could expand to other Arabic Gulf Countries, which share similar working
environment. Thus, this study fills a gap in our understanding of the relationship between effective
performance appraisal and employee productivity within a highly diversified working
environment.
PRACTICAL IMPLICATIONS
As performance appraisal becomes an important part of human resource management, the results
of the performance appraisal process is the foundation for many human resources decisions. It is
crucial therefore to have an effective application of the performance appraisal system. In practice,
organizations face challenges when conducting a low-quality performance appraisal process
because it generates a low-performance appraisal experience for employees, leading to lower job
satisfaction and lower productivity. To increase the effectiveness of performance appraisal, a
certain level of interaction between managers and employees beyond formal appraisal activities is
required, to enable appraisers to alter the performance appraisal at the requests of individual
appraises. This issue becomes critical for a highly diversified working environment, such as in the
KSA, where workers from different cultures and backgrounds operate in one organization. To
20
facilitate the performance appraisal process, organizations can utilize standardized formats
consisting of detailed manuals on how appraisers should conduct performance appraisals
effectively, and try to modify them after a few rounds of testing to capture the unique working
environment in KSA. Standardized methods can be selected for various purposes based on the
organization structure and on how collected information will be used. The unique nature of
employment in KSA requires manages to take extra steps to increase the effectiveness of the
performance appraisal process and ensure it meets organizational objectives in increasing
employee productivity.
LIMITATION AND FUTURE RESEARCH
One limitation in this study is that it revolved around three variables include effective performance
appraisal, employee job satisfaction and employee productivity. However, in future research more
psychological and contextual variables can be added to our model as a moderator, in order to obtain
a deeper understanding of the phenomena. Also, being a cross-sectional study, this study examines
the influence of the independent variables over a limited time. However, since the working
environment in KSA is changing continuously, due to altering government regulations, the impact
of different variables could be different overtime. Another limitation could arise from having a
majority (76 percent) of the respondents as non-Saudis; this may skew the perception of the general
employees with respect to all the three variables. To mitigate these limitations, further studies
could replicate this study by collecting data using larger sample, targeting employees occupying
21
different organizational levels and relatively equal number of Saudis and non-Saudis respondents
to ensure more generalization of the findings.
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Appendix
Effective Performance Appraisal System
Please rate the following according to their importance, in what you believe to be an effective
staff appraisal system should possess:
Rating scheme for each item (Irrelevant / Not Important / Neutral / Important / Essential)
1. Identifies staff development needs
2. Gives senior staff information about staff performance
3. Gives staff evaluative information on their own performance
4. Identifies company development goals
5. Does not threaten staff
6. Enhances collegiality
7. Determines staff promotion
8. Identifies staff for competency proceedings
9. Holds staff accountable
Employee Productivity
Please indicate your perception on the following:
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1. My productivity, defined as ability to meet or exceed my agreed upon job objectives as
satisfactory (Strongly Disagree / Disagree / Neutral / Agree / Strongly Agree)
Job satisfaction
Please indicate your perception on each of the following about your job:
Rating scheme for each item (Strongly Disagree / Disagree / Neutral / Agree / Strongly Agree)
1. I find that my opinions are respected at work
2. Most people on this job are very satisfied with their work.
3. I am satisfied with the recognition I get for the work I do.
4. I am satisfied with my pay compared with that for similar jobs in other firms.
5. I am satisfied with the workplace relationship between my boss and his/her employees.
6. In general, I am satisfied with this job
Demographic Variables
Your organization can be classified under?
[ ] Manufacturing [ ] Services [ ] Both
What is the nature of your organization's ownership?
[ ] Private [ ] Government [ ] Joint
How many employees in your organization?
[ ] Less than 100 [ ] 100-500 [ ] More than 500
How many years has your organization has been operating?
[ ] 5 years or Less [ ] 6- 10 years [ ] Over 10 years
What level do you occupy in your organization?
[ ] Top manager [ ] Middle manager [ ] Supervisor [ ] other
What is your age?
[ ] 25 years or less [ ] 26-35 years [ ] 36-45 years [ ] 45 years or over
What is your nationality?
[ ] Saudi [ ] Non-Saudi
How many years have you been working in your current organization?
[ ] 5 years or less [ ] 6- 10 years [ ] Over 10 years
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What is your educational qualification?
[ ] Less than university
[ ] College graduate
[ ] University degree
[ ] Postgraduate degree