Factors affecting the rate of diffusion and consumer adoption of newly launched products
27
Factors Affecting CONSUMER ADOPTION OF New Products
-
Upload
sameer-mathur -
Category
Marketing
-
view
46 -
download
0
Transcript of Factors affecting the rate of diffusion and consumer adoption of newly launched products
• Divisibility…
Divisible..Not Divisible..
The degree to which an innovation may be sampled or tried out...
Factors Affecting Adoption
• Readiness to try New products
• Characteristics of the Innovation
• Organisations ’readiness to adopt innovation