Fact sheet - alimentaria-bcn.com · Fact sheet Alimentaria International Food and Drinks Exhibition...

PREMSA PRENSA PRESS PRESSE

Fira de Barcelona

www.firabarcelona.com 1

Fact sheet

Alimentaria

International Food and Drinks Exhibition

Edition

20th

Frequency

Biennial

Sphere

Trade

Dates

31st March to 3rd April 2014

Opening hours

10.00 to 19.00

Venue

Pavilions 1, 2, 3, 4, 5 and 6

Gran Via exhibition centre, Fira de Barcelona

Av. Joan Carles I n. 58

L’Hospitalet de Llobregat (Barcelona)

Shows

- Intervin, Wine and Spirits

- Intercarn, Meat and Meat Products

- Interlact, Milk and dairy Products

- Multiproducto, General Food products

- Olivaria, Olive Oil and Vegetable Oils

- Mundidulce, Sweets, Biscuits and Confectionary

- Expobebidas, Water, Soft Drinks and Beers

- Expoconser, Preserves and Semi-Preserved Products

- Interpesca, Seafood, Aquaculture and Farmed Fish Products

- Congelexpo, Frozen Foods

- Alimentación Ecológica, Organic Food

- Restaurama, International Eating Out - Pabellón de las Autonomías (Pavilion of Autonomous Communities)

- International Pavilion

Micro-spaces

Premium / Gluten-Free / Cocktails and Spirits / Sweet Business Area /

Pizza & Pasta Project

31st March to 3rd April 2014 www.alimentaria-bcn.com

2

Exhibition Space

94,500m2

Exhibitors

3.800

Visitors

140.000 (estimate)

Activities

The Alimentaria Hub

- Innoval Awards and exhibition

- International Mediterranean Diet Congress

- NESTLE Forum “Shared Value Creation”

- Innovation and Technology Meetings FIAB

- Alimentaria Techtransfer

- Business meetings with international buyers

- Conferences, workshops and presentations

- Best Pack Awards and exhibition

The Alimentaria Experience

- Gastronomy Area: Show-cooking, workshops, tasting sessions and conferences

- Chef of the Year Competition

- Vinorum “50 Rompedores” (50 Ground Breakers)

- Pre-prepared range

Other culinary activities

- Gourmet Olive Oil Bar

- Spain, the country of 100 cheeses

Organised by

Alimentaria Exhibitions, S.A., Fira de Barcelona Company

President

Josep Lluís Bonet, President of Fira de Barcelona

Director

J. Antonio Valls, CEO of Fira de Barcelona

Communications Media Contact

Natàlia Torrent / Maria Dolors Herranz / Marta Juvell

Tel. +34 93 452 11 04 – 93 233 25 41 – 20 89

[email protected]

Website

www.alimentaria-bcn.com

Twitter

@Alimentaria

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PABELLONES / PAVILIONS6421 3 5IKEA

HOTELPORTA

FIRA

CENTROGRAN VIA 2

ACCESOPRENSA

MULTIPRODUCTOSalón de productos alimenticios diversosGeneral food products show

PABELLÓN INTERNACIONALINTERNATIONAL PAVILIONParticipaciones agrupadas de origen internacionalExhibitors grouped by place of origin

PABELLÓN DE LAS AUTONOMÍASSPANISH REGIONS PAVILIONParticipaciones agrupadas de origen autonómicoSpanish exhibitors grouped by regionof origin

ALIMENTACIÓN ECOLÓGICASalón de la alimentación ecológicaOrganic food show

INTERVINSalón de vinos y espirituososWine and spirits show

OLIVARIASalón de aceite de oliva y aceites vegetalesOlive oil and vegetable oil show

INTERCARNSalón de los productos cárnicos y derivadosMeat and meat products show

INTERLACTSalón de productos lácteos y derivadosMilk and dairy products show

EXPOBEBIDASSalón de las aguas, bebidasrefrescantes y cervezasWater, soft drinks and beer show

EXPOCONSERSalón de las conservas y semiconservasPreserves and semi-preserves show

INTERPESCASalón de los productos del mar,acuicultura y piscifactoríaFish and seafood, aquaculture andfarmed �sh products show

CONGELEXPOSalón de productos congeladosFrozen food show

MUNDIDULCESalón de la dulcería, galletas, con�tería y snacksSweet, biscuits,confectionery and snack products show

RESTAURAMASalón de la alimentación fuera del hogarFood service and hospitality show

3

33

4

4

1

1

FEATURED AREAS

PREMIUMGourmet Food

THE GLUTEN FREE PAVILION

THE ALIMENTARIA HUBBusiness, Trends and Innovation

OLIVE OIL BAR

COCKTAIL & SPIRITS

ESPAÑA, EL PAÍS DE LOS 100 QUESOSExhibition & tasting of Spanish cheeses

SWEET BUSINESS AREA

THE ALIMENTARIA EXPERIENCELive gastronomy

PASTA & PIZZA CONCEPT

PabellónPavilion

6

6

SALA DEPRENSA YACREDITACIONES

ACCESOY ESTACIONAMIENTOUNIDADES MÓVILES


Fira de Barcelona


The fair steps up internationalisation in order to open up new markets to SMEs

Alimentaria kicks off its most international, innovative and culinary show

Alimentaria, Spain’s leading agri-food industry trade fair and one of the

biggest in the world, will attract buyers from the five continents to give

the 3,800 participating companies more business and export

opportunities. It will showcase the sector’s latest trends and will

reinforce the connection between industry and gastronomy with the

chefs in “The Alimentaria Experience” who hold 50 Michelin stars

between them.

Alimentaria 2014, being held from March 31st to April 3rd, will fill

practically Fira de Barcelona’s entire Gran Via Exhibition Centre. This

year’s show has been promoted around the world to identify and attract

mainly buyers from emerging markets and European countries. It is

expected that a large number of international visitors from over 140

countries will come and that more than 600 key importers and

distributors in Latin American, North American and Asian markets will

attend to participate in over 8,000 business meetings.

This focus on internationalisation falls in line with the objectives of the

Spanish food and beverage industry, which aims to boost exports and go

from 22,600 million Euros in 2013 to 46,000 million Euros in 2020.

Industry and gastronomy in 14 shows

The President of Alimentaria and of Fira de Barcelona, Josep Lluís

Bonet, has reaffirmed the show’s commitment to contributing to the

internationalisation of the sector, 96% of which is made up of SMESs:

“Adapting to globalisation is, today, an unavoidable challenge.

Alimentaria is a good way to access new markets and an opportunity to

establish contacts with international agents”, he says.

Meat products, wine and olive oil are leading Spanish exports and this

importance is also reflected in the range of exhibits at the event. For the

CEO of Alimentaria Exhibitions and of the show, J. Antonio Valls, “the

Mediterranean diet, the international recognition of our cuisine and the

innovative nature of the agri-food industry are trump cards for

increasing exports”.

The emblematic Barcelona fair is split into 14 monographic shows:

Intervin (Wine and Spirits), Intercarn (Meat and Meat Products), Olivaria,

(Olive Oil and Vegetable Oils), Interlact (Milk and Dairy Products),

Multiproducto (General Food products), Mundidulce (Sweets, Biscuits


Over 600 leading

importers from Asia,

USA, Latin America

and Europe have

been invited

The fair again opts

for showing brand

innovation as a

competitiveness

factor

Roca, Ruscalleda,

Arzak, Subijana and

up to 50 Michelin

stars will show the

world the strength of

Spanish gastronomy

2

and Confectionary), Expobebidas (Water, Soft Drinks and Beers), Expoconser (Preserves and Semi-

Preserved Products),Interpesca (Seafood, Aquaculture and Farmed Fish Products), Congelexpo

(Frozen Foods), Alimentación Ecológica (Organic Food), Restaurama (Eating Out), Pabellón de las

Autonomías, with the participation of the different Autonomous Communities and provinces and the

International Pavilion with companies and institutions from 50 countries.

Alimentaria has also increased the number of specific proposals, such as the Premium area, for

haute cuisine and delicatessen firms; the “Gluten-Free +” space with products appropriate for

coeliacs and solutions for other food intolerances; “Cocktail & Spirits”, in which spirits will be

promoted brands and cocktail-making demonstrations will be featured; and “Pizza&Pasta Project”

dedicated to these Italian specialities.

Major culinary experiences

The big new initiative at this edition will be “The Alimentaria Experience”, an activities space that will

feature around 50 chefs that hold over 50 Michelin stars between them. Joan Roca, Juan Mari Arzak,

Quique Dacosta, Pedro Subijana, Carme Ruscalleda and Paco Pérez are some of the chefs who will

be carrying out live culinary demonstrations and will teach master classes. This space will also host

the Chef of the Year Competition.

The event will also include a wine tasting space, “Vinorum”, which will be presenting 50 of the

today’s most groundbreaking wines; the Gourmet Olive Oil Tasting Bar, where visitors will be able to

sample over a hundred top of the range oils; and “Spain, land of 100 cheeses”, a tasting and

exhibition space covering the evolution of Spanish cheese making of the last 20 years.

Another of the fair’s important spaces is “The Alimentaria Hub”, which will host the International

Congress on the Mediterranean Diet, focused on the prevention of chronic illnesses by following a

healthy diet; Innoval, an exhibition of over 300 innovative launches; the Nestlé Forum “Creation of

Shared Value” which will analyse the food sector in the face of nutritional challenges of the 21st

century; the FIAB innovation meetings on the development of food products for the elderly; and the

new initiative The Food Factory, which will put start-ups in touch with Business Angels willing to

invest in them.

Responsible Alimentaria

The food and beverages exhibited in Alimentaria will not go to waste. Once the show has closed, they

will be given to the Fundació Banc dels Aliments (Food Bank Foundation). Moreover, any leftover

food cooked in the exhibition centre’s bars and restaurants will be distributed to social kitchens

through the NGO Nutrition Without Borders.

Alimentaria is a leading international trade show organised by Alimentaria Exhibitions, a Fira de

Barcelona company specialising in events for the food and beverage industry. Its portfolio of shows

includes Bta. -Barcelona Food Technologies-, Alimentaria & Horexpo Lisbon, Alimentaria Mexico,

Alimentaria Brazil and Seafood Expo Southern Europe.

Barcelona, March 2014

Press contact

Natàlia Torrent / Maria Dolors Herranz / Marta Juvell

93 452 11 04 – 93 233 25 41 – 20 89

[email protected]

DOWNLOAD APP AND COMPLETE PRESS KIT FROM THE SHOW’S WEBSITE (press section)


Fira de Barcelona

www.firabarcelona.com

Top buyers from Asia, USA, Latin America and the European Union will visit the show

Alimentaria invites over 500 key importers from around the world in search of suppliers

Alimentaria 2014 will bring together 550 international importers and

distributors so they can meet companies that are exhibiting their latest

products at the show. The aim is put key buyers from around the world

in touch with firms looking to open up new markets. The organisers

have focused their efforts on attracting major operators from markets

such as Latin America, North America and Asia, where agri-food exports

have great growth potential.

Alimentaria will again be an enormous networking centre for the food

industry. The show is expecting to attract up to 40,000 foreign visitors

(from a total of 140,000). The show has also identified and invited 550

key buyers from the 5 continents. They are importers and purchasing

heads from the most important distribution chains of North America,

Latin America and Asia. During their stay at the fair, they will hold up to

8,000 business meetings with exhibiting companies that wish to

increase exports and open up new markets.

Search for key executives with a view to exporting

Through the international promotion programmes, Alimentaria is

reaching out to different links in the food chain: importers, distributors

and points of sales (specialist shops, superstore chains and online

businesses). Importers from 60 countries that will cover the entire food

sector and others specialising in wines, gourmet products, meats, oils,

etc.

Asia and the Middle East are two target markets for Spanish companies

and firms from many other countries because of their great growth

potential. The organisers regard them as strategic areas and have put a

lot of effort in getting representatives from important import and

superstore groups to attend. The list of large distribution chains includes

City Super (Taiwan and China), Metro and Sinodis (China), Fortune

Gourmet, L-Spencer and Future Retail (India) and Mall Group and

Central Group Retail (Thailand). Importers and distributors from Japan,

Indonesia, Singapore and Malaysia will also be participating, with

special focus on the Horeca sector (hotel-restaurant-catering)

From North America, representatives from superstore groups from the

United States will be participating, such as HEB, Central Market,

Murrays, Fairways, Amazon, Epicure Food and Market Hall Food and

multi-national importers such as Atalanta Corporation. There will also be


Importers from 60

countries will cover

the entire food

sector in the trade

fair

Key buyers will hold

up to 8,000 business

meetings with

exhibiting

companies

a significant number of representatives from the LCBO, Canadian organisation that controls activities

related to alcoholic beverages.

For Latin America Alimentaria is already a major meeting point for the Latin America food sector.

The list of superstore chains that are participating in Alimentaria includes Liverpool, HEB, Palacio de

Hierro and Walmart (Mexico), Pao d’Açucar, ZonaSul, Verdemar (Brazil), Tottus and Falabella (Chile)

and Cencosud América Latina (Peru, Chile, Colombia),with buyers from different product categories.

Likewise, all types of importers will be attending from the European Union, the destination of the

majority of Spanish food and beverage exports. The list includes superstore chains from Croatia,

Bulgaria, Poland, Portugal, France and the United Kingdom.

Online appointments between exhibitors and buyers

Exhibitors at Alimentaria can chose with which international buyer they would like to have a meeting.

Via Alimentaria’s online matchmaking platform, export managers can see the profiles of buyers and

choose which seems the most interesting for their company, according to the country, sector or

group represented. After receiving the invitation, the buyer can decide to accept the meeting or not.

Another form of arranging a business meeting with hosted international buyers is through the Food

& Drinks Business Meetings, organised by FIAB (Federación de Industrias de Alimentación y

Bebidas), Alimentaria, the Ministry of Agriculture, Food and Environment and the ICEX. Over 120 high

level buyers and 170 Spanish companies will be participating.

Exhibitors can also make contact with possible international partners at the Brokerage Event. It is a

programme of bilateral meetings, the aim of which is to help companies identify possible

technological and commercial partners. It is organised by the Catalan agency for competitiveness

support (ACC1Ó) and the Barcelona Chamber of Commerce with the support of the EC.

The most international Alimentaria

The main objective of Alimentaria is to act as an internationalisation platform for exhibitors. To this

end, the organisers have doubled their efforts to attract trade visitors from around the world, thanks

to which the show has gone from 6,000 foreign visitors in 1998 to almost 40,000 forecast this year.

Moreover, around a thousand of the 3,800 exhibiting companies are foreign.

Alimentaria has organised numerous promotional trips in recent months to detect opportunities, get

to know new markets and make direct contact with agents in the sector (associations, importers,

distributors, traders, government bodies...). This year the list of destinations includes Asia (Japan,

China, Singapore and Thailand), United States (East and West Coasts), Latin America (Mexico, Brazil,

Chile), Europe (France, Italy, United Kingdom, Germany) and the Arab Emirates. Alimentaria has also

participated in networking events organised in Spain where the show is presented to foreign agents

from the food sector. The fair has also been promoted in the media and in leading international

shows worldwide



Fira de Barcelona


Industry X-Ray

The food and beverage industry in Spain

According to data from the Federación Española de Industrias de la Alimentación y Bebidas/Spanish

Federation of Food and Beverage Industries (FIAB):

The food and beverage industry is the leading industrial sector in terms of turnover. Last

year, it generated a turnover of 90,168 million Euros. It accounts for 20.5% total net sales of

national industry. It contributes 16.8% of industry’s Gross Value Added. It accounts for 2.4%

of Spain’s GNP in GVA.

It is the fourth in Europe (behind Germany, France and Italy) and eighth in the world, in sales.

It employs 440,000 people, (20.2% of industrial employment). One out of every 5 people

that works in industry does so in companies in the food sector.

It is formed by 29,196 companies, 96.2% of them SMEs (fewer than 50 employees). Major

polarisation: 59 companies (0.2% of the total) generate half of total turnover.

It transforms 70% of agricultural production. It is the main outlet for agrarian production,

acting as a cohesive element of Spanish farming.

It provides over 120 million daily food portions.

Exports equated to a value of 22,594 million Euros in 2013, a record figure for the sector

and 1.5% up on the previous year. Sales in Japan, Germany and the United Kingdom grew.

This figure accounts for 16% of total Spanish exports of consumer goods.

Wine with 2,583 million Euros (+5%), pork with 2,388 million (+2%) and olive oil with 1.950

million (+3%) are, in this order, are the most exported products. They are followed by frozen

fish, juices, bakery products, liqueurs and spirits, olives, fish preserves and soy oil.

Imports dropped 0.8% in 2013 to 19,127 million Euros.

The sector’s trade balance in 2013 was positive: 3,466 million Euros, 500 million more than

the previous year, and a cover index of 118%, the best ever in history.

The food and beverage industry heads the European ranking in traceability and food safety.

It is cost efficient and has a high level of investment in R&D&I.

31st March to 3rd April 2014

www.alimentaria-bcn.com

2

FIAB, with the support of the Ministry of Agriculture, Food and Environment has developed a

Strategic Framework for the Food and Beverage Industry that, with the mission of making it

a driver of the economy in Spain, aims to maintain an annual 4% sustained growth in net

sales, to reach 115.000 million Euros in 2020, and create 60,000 sustainable jobs in the

next six years.

With this plan, the industry is looking to increase sales in foreign markets, which would go

from 22,000 million Euros in 2012 to 46.000 million Euros in 2020, which would be an

annual growth of 10%.

Industry strenghts:

It is a strategic sector that supplies the population with safe, high quality foods.

It heads Europe in traceability and food safety.

High level of investment in R&D&I, and cost efficiency.

Outstanding growth opportunities detected for the sector:

Increase in demand of the world market in the medium term from emerging markets.

Increase in exports, which currently account for 28.5% of total turnover.

New needs of a consumer that is demanding about price, quality and innovation.

Importance of tourism in Spain, receptor of over 60 million international tourists a year.

Almost 10% of these chose Spain for culinary activities. Currently, the Food-Gastronomy-

Tourism trinomial accounts for 25% of the GNP.

R&D: Opportunity to promote the development of innovation, science and technology of the

industry in those areas that directly affect competitiveness.

Weaknesses and threats to be faced:

Atomisation of the industry: Looking for formulas for companies to grow and increase their

competitiveness on the national and international markets.

Excess legislation of regulatory bodies and controlling administrations.

Imbalance in commercial relations that limits the growth of the industry.

Lethargy of consumption in Europe, principal and natural export market.


Fira de Barcelona


Featuring innovation, trends and business meetings with international buyers

The Alimentaria Hub will promote innovation and internationalisation of the agri-food sector

The Alimentaria Hub will again be a major attraction at Alimentaria, a

key space for all operators in the agri-food chain in search of business

opportunities. On the one hand, it will host up to 8,000 meetings

between exhibitors and international buyers. On the other hand, it will

showcase the most innovative products, will present technological start-

ups and will analyse the present and future of the sector.

From March 31st to April 3rd, Alimentaria 2014 will focus on innovation,

knowhow and internationalisation as key targets for growth in

competitiveness in the food sector. With this premise, it will again

feature The Alimentaria Hub, the show’s think tank and a must for

companies wishing to open up new markets, discover the latest trends

and find business opportunities.

Innoval, the setting for the most innovative products on the market, will

again be a feature in The Alimentaria Hub, which will host new areas

such as The Food Factory, which will present technological start-ups in

the food sector. From an application for chefs to share their creations to

a mobile app for people with food allergies, which allows them to do a

quick check to see if a product is appropriate for them or not when they

are in the supermarket.

Another highlight will be the conferences by Lu Ann Williams (Innova

Market Insights), advisor to the sector’s best brands, who will present

the top 10 trends in food, and by the AECOC on new consumer habits.

Sebastien Desclée, President of Draftfcb, one of the best advertising

agencies in the world, will also be in The Hub. Desclée will analyse how

to build a brand and attract new generations.

Health and the new consumer

Health will be a core theme at the Mediterranean Diet Congress,

focused on preventing chronic diseases by following a healthy diet.

PREDIMED (PREvención con DIeta MEDiterránea/Prevention with

Mediterranean Diet), the biggest report on food and prevention of

chronic diseases in Spain will be presented and its coordinator Dr.

Ramón Estruch will be participating at The Alimentaria Hub, there will

also be conferences, such as the one by Santiago Santiveri (son of the

founder of the dietary brand), who will explain how he reached the age

of 101 with a healthy diet.


Innoval will

showcase over 200

innovative launches

and The Food

Factory will present

the sector’s start-ups

Global food and

beverage trends will

be analysed

R&D&I, brands,

internationalisation,

health, distribution,

marketing and CSR

will be the core

themes

2

Additionally, the will be held NESTLE Forum “Creation of Shared Value”: The food sector in the face of

21st century nutritional challenges. This second edition will feature socio-demographic changes, new

food habits and social trends; the obesity and the ageing challenges from the point of view of the

alimentation.

On the other hand, The Fundación Triptolemos will present the conclusions of Alimentaria

Techtransfer, a debate on aspects such as gastronomy and tourism; innovation and crisis;

sustainability and food production; products and health.

Business meetings

The Alimentaria Hub is planning to host around 8,000 business meetings under different formats

such us the Food & Drink Business Meetings, organised by FIAB, ICEX, MAGRAMA and Alimentaria,

between Spanish producers and around 150 buyers from over 40 countries.

Another format will be the Alimentaria Business Meetings: between exhibitors and buyers invited by

the organisers (Hosted Buyers, top level international purchase decision makers). The meetings will

be organised through a digital matchmaking platform, where the exhibitor can apply for an

appointment with a specific international buyer, according to country, sector, etc. Alimentaria is

inviting key operators from target areas, such as Asia, the United States and Latin America.

Other activities are the Brokerage Event, organised by ACC1Ó to bring together European companies

and potential technological and commercial partners, and the meetings with internationalisation

experts organised by ICEX and Alimentaria.



Fira de Barcelona


The 10th International Congress on the Mediterranean Diet will be held on April 2nd and 3rd

Experts reveal in Alimentaria how to prevent chronic diseases by following the Mediterranean diet

The Mediterranean diet reduces the risk of suffering from diabetes, obesity, cardiovascular and

neurodegenerative conditions and cancer. The latest scientific evidence on the role of diet in the

prevention of chronic illnesses continually produced by the PREDIMED report –the biggest study on

nutrition and health worldwide– will be presented at the tenth International Congress on the

Mediterranean Diet, which is being held within the setting of Alimentaria in Barcelona on April 2nd

and 3rd. Internationally prestigious scientific and medical experts will be participating as speakers

and the Healthcare Minister, Ana Mato, will open the event.

The coordinator of the PREDIMED study, Ramón Estruch, will reveal in the opening conference new

results on how to avoid cardiovascular illnesses by consuming certain typically Mediterranean foods

and beverages, such as oil, wine, beer, wholegrain cereals and fruit and vegetables.

Moreover, speakers in other conferences will analyse in depth the healthy and protective effects of

these products for the prevention of different pathologies. They will also cover the subject of

sustainability and consumption of organic foods. The list of internationally prestigious scientific and

medical experts who will be participating includes Eric B. Rimm from the Departments of

Epidemiology and Nutrition, Harvard School of Public Health, Boston; Nikolaos Scarmeas, Alzheimer

Institute, Columbia University and National Kaposdistrian University, Athens; and Carlo La Vechhia,

Milan University, among others.

According to the study, the Mediterranean diet, supplemented with extra virgin olive oil and nuts, is

capable of reducing the risk of a heart attack, stroke or cardiovascular death by 30%.

It has also been demonstrated that this diet complemented with extra virgin olive oil diminishes the

possibility of getting diabetes by 40%. The benefits of this diet have also been shown to avoid or slow

down the appearance of Alzheimer’s and cancer and to fight against obesity and excess weight.

This edition of the Congress kick starts the events of International year of the Mediterranean Diet,

the aim of which is to promote a lifestyle that has a beneficial impact on health, regarded as

Intangible Cultural Heritage of Humanity by UNESCO. In this sense, some food habit awareness

campaigns that are being carried out in this country will be presented, such as “Mediterraneamos”,

by the Ministry of Agriculture, Food and Environment, “Wine in Moderation, by the Federación

Española del Vino; and “Somos lo que comemos” (We are what we Eat), by FC Barcelona.

The Congress will also allocate a space for the European project MedDiet, international pioneer in

the promotion of the Mediterranean diet and its traditional and proximal products, in which Spain,

Egypt, Greece, Italy, Lebanon and Tunisia are participating.

Barcelona, March 2014.



Fira de Barcelona


Innoval, the major agri-food R&D&I showcase features 300 product launches

Naturally healthy foods: from a gazpacho snack to yoghurt with olive oil

Chocolate with toasted maize, gazpacho snacks, crisps that taste of

chicken soup, paella kits for the country and the beach, banana jam,

yoghurt with olive oil and self-heating lasagne … The Innoval space in

Alimentaria will showcase 300 trendsetting products that have recently

arrived on supermarket shelves. This surprising showcase reflects the

agri-food industry’s ongoing investment in R&D&I in order to seduce

consumers and make their lives easier and healthier.

Digestive health is one of the main trends that will have an effect in

coming years. Manufacturers are presenting foods enriched with 100%

natural ingredients, which deliver an extra health benefit. Consumption

of green tea and coffee, soya, coconut, oats, olive oil, almonds and fruit

is growing.

“Free” for all

We can also see a generalisation of “free” products, which exclude

ingredients that produce intolerances: “gluten-free”, “lactose-free”,

“sugar-free”, “preservative-free” and “colouring-free” products are

popular, not only among people with allergies but also consumers who

regard these products as healthier and as delivering nutritional aspects

that complement their diet.

Product categories that deliver this natural functionality the most are

dairy food, beverages, snacks, sweets, baked goods and ready meals.

Innoval will showcase vegetal drinks made from oats and almonds that

are good for the skin or reduce tiredness; juices with antioxidant,

relaxing or energy effects; organic coconut drinks; dairy products and

pasta for diabetics; chocolate spread with almonds; pasta with proteins

and functional cereal bars.

The revolution of “snackification”

“Snackification” is closely linked to the concept of health and feeling of

wellness” with healthy products in individual portions and small formats

that can be easily consumed anytime, anywhere. Chicken soup

flavoured crisps; crunchy fruit; jelly, gazpacho and carrot snacks; ice

cream shaped pizza portions; traditional tapas (patatas bravas, with

alioli and ensaladillas) with a one-year shelf life; canapés of pate on

crackers and high-protein yoghurts are some of the proposals.


The use of natural

ingredients that

enrich foods and

deliver health

benefits is growing

Generalisation of

allergen-free, low-fat

and low-salt

products suitable for

all types of

consumers

Meals that are easy

to prepare and have

an innovative

packaging for

immediate

consumption are

successful

2

One of the sectors that has fully committed to this trend is the meat sector, which is producing low-

fat and low-salt charcuterie and ready meat products. Visitors to Innoval will see mini fuets with figs,

walnuts and Manchego cheese; reduced fat fuet snacks; light mortadella; and allergen-free and

reduced salt cured charcuterie products, among others.

Easy to prepare and ready to eat

There is a clear increase in ready products, which make life easier for consumers who do not have

much time to spend on cooking while preserving their quality and flavour. They are foods that are

more and more personalised for various types of consumers and age ranges with different habits

and needs.

There will be paellas that will be ready in 9 minutes; lasagne, omelette and pasta dishes in self-

heating containers perfect for eating away from home; kits of ingredients for making tapas; ready-to-

eat broths and fresh soups; and kitchen paper to cook chicken in its own juice without the need for

oil.

Visitors to Innoval and the other Alimentaria shows will discover surprising flavours and

combinations of textures to deliver new sensations to the palate. From banana and pineapple jam to

rosemary-infused truffle turrón and cecina (cured beef) spread mixed with chocolate. They will also

be able to see the first ice cream that is peeled like a banana and a unique beverage with three

differentiated layers of flavours and colours that, once shaken, becomes a ready-to-drink fruit juice.

Innovation is rewarded

On Tuesday, April 1st, the 204 Innoval Awards will be presented to winners selected by a prestigious

panel of judges from among all the exhibited products in each of the nine categories: sweets,

confectionery, snacks and baked goods; dairy products; waters, soft drinks and beers; wines and

spirits; ice creams and frozen foods; meat and meat products; oils, vinegars and condiments; non-

dairy fresh and chilled products; dry and dehydrated foods, preserves and semi-preserves. The

following awards will also be given: International Award; Retail Award; Horeca Award; Impulse

Channel Award; Trend Awards in Health and Confidence, Pleasure and Practicality.



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Roca, Arzak, Dacosta, Subijana, Ruscalleda and Pérez, among the 50 participating chefs

Alimentaria 2014 will bring together 50 Michelin stars in an innovative culinary show

The Alimentaria Experience, Alimentaria 2014’s new gastronomy area,

will bring together 50 international chefs, such as Joan Roca, Paco

Pérez, Juan Mari Arzak, Quique Dacosta, Carme Ruscalleda and Pedro

Subijana. The new space completely breaks with the traditional

gastronomy congress format and will turn the visitor into a player in a

unique culinary experience.

In The Alimentaria Experience, the gastronomy area located in the

Restaurama show, the public will cease to be a mere spectator and will

now enjoy a unique experience. Around a counter and in groups of 18

people, visitors will have the privilege of seeing some of the world’s best

chefs in action and trying out their creations in interactive workshops. In

total, almost fifty show cooking sessions and master classes with 50

chefs that hold 50 Michelin stars between them.

Organised by Grup GSR, Alimentaria will feature today’s most influential

chefs, such as Joan Roca, Carme Ruscalleda, Quique Dacosta, Juan Mari

Arzak and Pedro Subijana, each of them with 3 or more Michelin stars.

The list also includes Mario Sandoval, Nandu Jubany, Pepe Solla, Paco

Morales, Rodrigo de la Calle and Jesús Sánchez. All of these great chefs

of international renown will give master classes to visitors.

Live Gastronomy

Other activities, organised by Grup GSR, will be the show cooking

sessions to learn culinary techniques from great chefs. One of these

demonstrations is the “10 stars”, in which five chefs with two or more

stars each, will cook simultaneously in a brand new show. It will take

place on March 31st at 6 p.m., with Paco Pérez, Dani García, Nacho

Manzano, Paco Roncero and Ramon Freixa.

Visitors to Alimentaria will also be able to go “Around the day in all

gastronomy moments”. On this occasion, renowned chefs will cover the

gastronomy moments of the day and the various culinary styles:

breakfasts prepared by Fina Puigdevall and Romain Fornell, savoury

snacks by Pedro Asensio, Ángel Geriz and Carles Abellán and desserts,

by Lluís Estrada and Oriol Balaguer. Carles Gaig, Pere Bahí, Francis

Paniego and Susi Díaz will prepare traditional dishes and the Torres

brothers, Marcos Morán and Francis Paniego will be making avant-garde


The Alimentaria

Experience breaks

with the congress

format and offers a

unique culinary

experience

5 chefs with 2 or

more Michelin stars

each in a top

simultaneous “show

cooking” session

5 young promising

talents will compete

in the final of the

Chef of the Year

Contest

dishes. Cocktails will be prepared by Josep Mª Gotarda and Carlos Moreno.

From extreme cuisine to innovative patisserie

The Grupo Caterdata will also be joining the Show Cooking sessions, bringing various “Chefs of the

Year” to carry out demonstrations. The list includes some of the winners of the contest in Spain and

Germany, such as Beatriz Sotelo, J. Carlos Fuentes and Cristian Sturm-Willms. Visitors will also be

able to watch some of the finalists of the television competition MasterChef as they cook.

For visitors with the more extreme tastes, the chefs José Ignacio Rojo, Víctor Rodrigo, Miguel Ángel

de la Cruz, Sergi De Meià, Oriol Rovira and Sebastian Frank will present their current work

philosophy, characterised by a conceptual radicalism. Moreover, those with a sweet tooth will be

able to discover the most innovative pastries with Xavi Donnay, Oriol Balaguer, David Pallàs, Rafael

Delgado, Marco Leone, Albert Badia and Xano Saguer.

Chef of the Year, at Alimentaria 2014

Adrián Bosch, José M. Soler, Joaquín Baeza, Albert Ortíz and Asier Alcalde are the five young

promising talents, who will be competing on Thursday, April 3rd in the national final of the 5th Chef of

the Year Competition. It is the most important championship of its kind in Spain, from which great

chefs such as Jordi Cruz, Beatriz Sotelo, José Carlos Fuentes and Víctor Rodrigo have emerged.

The five finalists will have to prepare a menu in front of the public and a panel of judges will select

the best, who will become Chef of the Year. The Alimentaria fair is sponsor and co-founder of this

contest organised by Grupo Caterdata.

*Due to the limited capacity of some of the show cooking sessions, please check with Alimentaria’s

press department before taking any photos. In the affirmative, they should only be taken a few

minutes from the start of the session.

More information at www.alimentaria-bcn.com/the-alimentaria-experience



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Alimentaria 2014 proposes a unique tasting of innovative, alternative and affordable wines

Vinorum identifies the 50 most groundbreaking wines conceived to seduce young customers

This year, Alimentaria’s tasting space Vinorum is uncorking 50 of

today’s most groundbreaking wines. They are innovative, fresh,

alternative and affordable –at a retail price of less than 10 Euros–,

conceived to connect with new consumers and arouse the interest of

young people.

A tasting committee composed of wine experts, distributors, owners of

on-line businesses and bloggers have selected Vinorum’s wine list,

including examples from different wine-producing areas and balancing

the colour of the wines because, although reds are the most consumed,

whites are strong on innovation. The most represented wines with

Designation of Origin are Rueda, Penedés and Vinos de la Tierra Castilla

León.

With the 50 GROUND BREAKERS, Vinorum aims to capture the sector’s

attention to the need for updating communication about wine, to make

consumers aware that there are everyday wines to enjoy and share good

moments. For this reason, this trendsetting selection is being presented

at Alimentaria to buyers and consumer motivators, mainly in

distribution, specialist trade and the horeca channel.

Organic wines, innovative packaging and casual style

The chosen wines break moulds in different aspects. There are wines

that have carved out a daring, modern image thanks to the packaging

and labelling, such as “Drac Magic Negre” from D.O. Costers del Segre.

Others, such as “Palomo Cojo” from D.O. Rueda, have a casual style to

be enjoyed in company and pioneers that mark a new era with regard to

wine legislation, such as “Secret Moment Verdejo Frizzante” from

Vallisoletana Bodega Copaboca, the alcohol content of which is 8%.

The list also includes organic and biodynamic wines that follow the new

sustainable and environmentally-friendly wine production, such as

“Navalegua” from Bodegas Ziries in Toledo. Linked to this aspect are

authentic native wines, such as “Estay” from Vinos de la Tierra Castilla

León, produced in vineyards that are over 90 years old from the Prieto

Picudo grape 100%.

Other groundbreakers are wines that are looking for individuality,

explaining unique stories, defending causes or highlighting universal

values. “Las Mulas” (The Mules) from Bodegas Torres, an organic wine


With the slogan

“Thirst for wine”,

Vinorum is

showcasing wines

that are pleasant

and easy to drink

conceived for the

domestic and export

markets

The list includes

organic wines, with a

casual style and

novel packaging for

under 10 Euros

Rueda, Penedès and

Vinos de la Tierra

Castilla León are the

most represented

wines

made in Chile, pays homage in the brand and label to the agricultural work of these selfless animals.

Promoting domestic consumption

Since 2000, wine consumption per capita in Spain has dropped an average of 4.6% a year,

according to the International Organisation of Vine and Wine (OIV from its French language name

L'Organisation Internationale de la Vigne et du Vin). If Spaniards drank 34.9 litres per person and

year then, today the figure is 19.9 litres. This is well below the 50.5 litres in Luxembourg, 47.7 in

France, 42.5 in Portugal and 37.1 in Italy.

Therefore the reason for the groundbreaking wines presented this year in Vinorum ‘s “Thirst for

Wine”, is to counteract this drop in consumption in the domestic market, making wine more

accessible, attractive and understandable to buyers of other alcoholic drinks. Connecting with young

people (19 to 35 years old) and women is a key factor in this recovery, as well as knowing how to

reach the occasional customer and wine lover open to new trends.

According to the wine expert and coordinator of Vinorum’s tasting committee, Lluís Manel Barba,

these wines will undergo important development in the next few years. “There are market segments

that demand different wines that have a good quality-price ratio and that attract younger customers.

Wine companies have turned to exporting to maintain their sales but they also want to recover the

home market”, says Barba.

In this sense, “we have to demystify the elitist nature and classic image of wine for new consumers,

at times generating rejection”, adds Barba. We have to be daring and innovative with names, labels

and packaging to capture the attention of the public and also convince them with affordable prices.

“Once purchased, the wines have to have good aromas, a lot of fruit and leave a good taste on the

palate. They have to be pleasant, easy-to-drink wines, which, in France, are called thirst wines” says

the wine expert, justifying this Vinorum’s slogan.

For the domestic market and for export

The majority of wines selected in Vinorum come from small bodegas and new producers that are

changing the communication of wine and that have been conceived for both the domestic market

and for export. Nonetheless, according to Barba, “for large companies, the changes are slower, but

this trend is being followed in some productions”. The crux of the matter is “how to make a wine a

cool drink but not snobbish”, concludes Barba.

Vinorum will be located in “The Alimentaria Experience” in Pavilion 6 of the Fira de Barcelona Gran

Via Exhibition Centre. Visitors will be able to help themselves to the wines they want to try from the

automatic Wine Emotion dispensers. All the wines come from Alimentaria exhibitors. The tasting

space with the 50 GROUNDBREAKERS has been conceptualised and coordinated by Food Consulting,

regular collaborator in Alimentaria’s culinary activities.

In addition to Lluís Manel Barba, the members of the tasting committee that chose the 50

GROUNDBREAKERS are: Onneca Guelbenzu, Mariano Fisac, Flequi Berruti, Ezequiel Sánchez-Mateos

and Toni Omedes.

More information at www.alimentaria-bcn.com/vinorum


Coordinated by

White Wines

1 AA PANSA BLANCA 2013 ALTA ALELLA

2 ABADAL PICAPOLL BODEGAS ABADAL

3 CALCARI PARÉS BALTÀ4 CARLES ANDREU PARELLADA 2013 CELLER CARLES ANDREU5 CASTILLO DE MONJARDÍN CHARDONNAY FERMENTADO EN BARRICA 2010 CASTILLO DE MONJARDÍN6 DNA DE MURVIEDRO FASHION ALBA MURVIEDRO7 HIRUZTA HIRUZTA8 KENTIA 2012 OROWINES, S.L.

9 LAS MULAS SAUVIGNON BLANC MIGUEL TORRES CHILE10 LUNA BEBERIDE GODELLO 2013 LUNA BEBERIDE

11 MESTIZAJE BLANCO BODEGA MUSTIGUILLO, S.A.12 PALOMO COJO 2012 ÁLVAREZ Y DÍEZ

13 PETIT BERNAT BLANC 2013 HERETAT OLLER DEL MAS14 SEDUCCIÓN 2012 BLANCO SEMI-DULCE BODAGAS SAN PRUDENCIO, S.A.

15 TERRA RUBIA GODELLO & TREIXADURA GARGALO, S.L.16 TERRIBLE RUEDA VINOS TERRIBLES

17 THE FLOWER AND THE BEE COTO DE GOMARIZ

18 VÍA EDETANA BLANC EDETÀRIA, S.L.

19 XION ATTIS BODEGAS Y VIÑEDOS, S.L.

Rosé Wines

20 BESO DE VINO GRANDES VINOS Y VIÑEDOS, S.A.21 ROSA DE AZUL Y GARANZA AZUL Y GARANZA22 ROSA STARS ROSADO BODEGAS GARCÍA DE ARANDA, S.A.

Red Wines

23 13 CANTAROS NICOLAS 2012 BODEGAS CESAR PRINCIPE - LAS NIEBLAS SAT.24 ABADENGO JUAN GARCÍA ROBLE BODEGAS RIBERA DE PELAZAS, S.L.25 BLAU 2012 CELLERS CAN BLAU26 BOBAL ICON 2012 PAGOS DE FAMILIA VEGA TOLOSA27 CASA CASTILLO MONASTRELL 2012 PROPIEDAD VITICOLA CASA CASTILLO28 CRASH RED PAGO LOS BALACINES29 DÈRIA 2011 LA CONRERIA D’SCALA DEI, S.L.30 DRAC MAGIC NEGRE 2012 TOMÀS CUSINÉ31 EL ARTE DE VIVIR BODEGAS Y VIÑEDOS NEO32 EL CASTRO DE VALTUILLE JOVEN BODEGAS Y VIÑEDOS CASTROVENTOSA, S.L.33 EL MARCIANO ALFREDO MAESTRO TEJERO34 ESTAY DOMINIO DOS TARES35 JABALÍ / AGOSTÓN BODEGAS PANIZA S.COOP.36 LAYA 2012 BODEGAS ATALAYA37 MILÚ QUINTA MILÚ38 MÍSTICOS 2011 BODEGA SAN GREGORIO39 NAVALEGUA BODEGAS ZIRIES40 LAR DE PAULA MERUS CRIANZA 2010 ARAEX41 SEIS DE LUBERRI 2011 FAMILIA MONJE AMESTOY 42 SOSPECHOSO DOMINIO DE EGUREN43 TINTORALBA ECOLÓGICO TINTORALBA44 TOCAT DE L’ALA 2012 COCA I FITÓ & ROIG PARALS45 TREINTA MIL MARAVEDÍES BODEGA MARAÑONES

Sparkling Wines

46 COLET A PRIORI BRUT COLET VITICULTORS, S.L.47 LA NANSA PINORD48 LLOPART ROSÉ BRUT LLOPART49 PETIT ALBET BRUT ALBET I NOYA50 SECRET MOMENT FRIZZANTE DE VERDEJO, BAJO EN ALCOHOL BODEGAS COPABOCA


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Visitors will be able to sample 105 high-end olive oils for the domestic and export markets

The most exquisite Extra Virgin Oils will dress Alimentaria’s Oliva Gourmet Olive Oil Bar

The select group of extra virgin olive oils in the gourmet segment for export to international markets

and for connecting with haute cuisine and sybarites continues to grow. In its classic Olive Oil Bar,

Alimentaria is featuring over a hundred of the country’s most exquisite EVOOs, 25% more than at the

last edition. This tasting space, located in the Olivaria show, concentrates maximum flavour, quality

and variety, showing at the same time continuous innovation and the latest trends in Premium oils.

National and international buyers, representatives from specialist distribution outlets, retail,

gastronomy and the Horeca channel, among other professionals, individually and slowly without any

commercial pressure, will be able to discover and taste 105 examples of high-end EVOO with or

without Designation of Origin from all over Spain, from the large olive oil producing areas (Andalusia,

Catalonia, Extremadura and Castilla La Mancha) as well as other regions such as Galicia o Navarra.

By means of self-guided tasting using descriptive cards, the Oil Bar (Olivaria show) will highlight the

fast evolution and the degree of maturity that the gourmet EVOO segment is achieving in Spain.

“Visitors will be able to verify how producers of Premium EVOOs are expanding their ranges with new

brands, varieties, formats and packaging”, says Marta Angulo, Director of Food Consulting, that is

coordinating the space.

Companies such as Masia El Altet, Oleoestepa, Agrolés, La Boella and Casas de Hualdo will

showcase three or more different oils in Olivaria’s tasting area, combining different cultivation

techniques and varieties and coupages. There will also be designer oils, numbered productions with

luxury presentations and organic oils, such as “Oro del Desierto” and “Melgarejo Original”, among

many others. Visitors will also be able to sample new examples of traditional Spanish varieties –the

arbequina and the picual– or varieties made from one type of olive, such as the “Castillo de Canena

Royal Temprano” royal and the “Mueloliva” picuda.

Visitors will be able to discover oils made from one variety or combined in surprising coupages, even

varieties imported from other Mediterranean countries and the big Premium classic Extra Virgin Olive

Oils, as well as new brands promoted by small producers and mills.

The Oliva Gourmet Oil Bar will be one of the settings to discover the eight winners of the Jaén

selection 2014, a contest-tasting promoted by this Andalusian province to promote the best oils of

each harvest.

More information at www.alimentaria-bcn.com/barra-de-aceites




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Intervin is allotting more space to spirits and will host exhibitions by the best bartenders

“Cocktail & Spirits” will be making its debut in Alimentaria 2014 with the latest in cocktail making

This year, Alimentaria’s Intervin show will include “Cocktail & Spirits”, a new space where visitors can

discover the latest in spirits and the trends that are marking the revival of cocktail making and

mixology. It will feature demonstrations by prestigious bartenders, guided tasting sessions and

workshops on classic cocktails, the most ground-breaking creations and the new gin and tonic

vogue, among other proposals.

This year, Alimentaria’s Intervin show will include “Cocktail & Spirits”, a new space where visitors can

discover the latest in spirits and the trends that are marking the revival of cocktail making and

mixology. It will feature demonstrations by prestigious bartenders, guided tasting sessions and

workshops on classic cocktails, the most ground-breaking creations and the new gin and tonic

vogue, among other proposals.

Cocktail & Spirits area, which will include a stands area, exhibitions and workshops, Alimentaria

wants to give more visibility to drinks made from spirits and provide the opportunity for brands to

meet with national and international bartenders, specialised buyers and other hospitality

professionals from Spain and abroad.

Alimentaria 2014 is increasing the presence of spirits, an industry that has a turnover of 7,400

million Euros in Spain, according to the latest data from the Federación Española de Bebidas

Espirituosas (FEBE). The sector is coming to the show with a variety of “Premium”, brands, sales of

which are growing and gaining ground in the hospitality industry, taking advantage of the new boom

in cocktail making.

The best bartenders

A dozen bartenders will take part in the demonstartions, among them:

Christian Delpech, 19-time Flair World Champion (acrobatic cocktail making)

Pedro García Rascon, 2013 flairtending champion of Spain.

Joseph Trotta, multi-award winner all over Europe and pioneer in cocktail decoration

Gegam Kazarian, from Alicante and renowned worldwide bartender.

Privileged showcase for brands

Dozens of brands of spirits and mixers, such as Mombasa, The Botanical’s, Ocean Gin, Teichenné,

Level Gin, Finest Call, Van Gogh, Bayswater, Medellin, Tann’s, El Dorado, Apsinthion, Bulldog, Nikka

have already confirmed their presence in Alimentaria 2014.

Collaborating in the show will be Grupo Deleitas, specialist in drinks for cocktail bars and coffee

shops, and Coctelería Creativa, a company that specialises in mixology events, that will attract

bartenders, experts, influencers, journalists and bloggers.

More information at www.alimentaria-bcn.com/cocktails-spirits



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Alimentaria’s unique tasting and exhibition space is celebrating its 10th edition

“Spain, the land of 100 cheeses” features cheese gems of the last 20 years

From the best cheese in the world, winner of the World Cheese Award 2012, to the winners of the

Ministry of Agriculture, Food and Environment’s “Food from Spain Award to the Best Cheese 2013”,

and the “classics” with Designation of Origin. Over hundred Spanish cheeses from the last 20 years

will be featured in the tasting and exhibition space “Spain, land of 100 cheeses”, located in the

Interlact show, which is celebrating its 10th edition this year.

With the title “Compendium”, the exhibition “Spain, Land of 100 cheeses” this unique buffet will

cover the recent evolution of Spanish cheese production in a selection that “promises to be

exquisite”, according to the coordinator of the event and cheese expert Enric Canut. “It is a fun,

sensorial proposal to discover and savour the very wide and eclectic range of Spanish cheese

specialities of the last few years: from the most traditional to the most modern and innovative”, he

explained.

The list of selected gems includes an artisan Manchego Gran Reserva that competed with over

2,700 cheeses to achieve the title of 2012 best cheese in the world and winners of the Ministry of

Agriculture, Food and Environment’s “Food from Spain Award to the Best Cheese 2013” in its three

categories: Spanish, Native Cheeses, Organic Production and Other Cheeses.

To enable visitors to enjoy a self-guided tasting experience, each speciality will be accompanied by a

descriptive card that will give its variety and type, brand, producer, type of milk used, flavour and

maturity, among other details.

The buffet, located in the Interlact show, will also include combining them with honeys, quinces,

crudités, fruit, wines, cavas, beers, soft drinks and water, among other products.

8 kilos of cheese per person and year

In 2012, cheese consumption in Spain reached 7.94 kg. per person, according to data from the

Ministry of Agriculture, Food and Environment. Spanish households allot 3.84% of their food budget

to this product, which equates to an average of 56.34 Euros per person and year.

According to experts, the latest trends in the cheese sector are innovation in the development of

nutritional improvements, the creation of smaller formats in order to offer better prices and the

launch of gourmet products to attract new consumers.

More information at www.alimentaria-bcn.com/espana-pais-100-quesos




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Revealing the quality of Spanish wines to buyers from around the world

Intervin opens up new markets for wine and makes the most of the cocktail boom

Intervin, Wine and Spirits Show, will again be one of Alimentaria’s nerve

centres, given its power to attract international visitors. Importers,

distributors, wholesalers and wine export negotiators from different

countries, among other buyers, will attend the fair to discover new

products. The sector is also looking to revive the domestic market, by

making contact with trade visitors from distribution and retail to reach

new consumers. This edition features a brand new area: “Cocktails &

Spirits”.

Leading Spanish wine-producing groups are participating, such as

Freixenet, Codorniu, Bodegas Torres, Félix Solis, Marqués de Riscal,

Familia Martínez de Bujanda, Araex, Juve Camps, Pinord, Pago de

Capellanes, Hispano Suiza and Faustino Rivero. Wine exhibits from over

600 firms will be featured at stands of Autonomous Communities and

Regulatory Councils, which will provide space for various bodegas.

Catalonia, La Rioja, Castilla y León, the Basque Country, Castilla la

Mancha and Galicia are some of the regions that will bring the most

wine to this edition of Alimentaria. On an international level, there will

be a sizeable number of Italian firms.

More exhibits of spirits

There will be an increase in exhibits of brandy, whisky, rum, gin, vodka

and liqueur brands, among other spirits, in order to maintain last year’s

good export figures (+15%) and, above all, to gain ground in the Horeca

channel (hotel + restaurant + catering), making the most of the cocktail

revival.

Mexico is coming back to Intervin to promote its tequilas, mescals and

other agave spirits, in addition to its wines. The importance that the

Aztec country places on Alimentaria is not trivial since Spain is the third

biggest importer of tequila in the world, behind the United States and

Germany, according to the Federación Española de Bebidas Espirituosas

(FEBE). Companies in this sector from the Dominican Republic, Ukraine,

Russia, Portugal, Cuba, Italy, United Kingdom and Netherlands are also

participating.

In order to give more visibility to and promote the culture of spirits,

Alimentaria has created “Cocktails & Spirits”, an area with

demonstrations by bartenders, cocktail tasting, flair exhibitions and

workshops. The stars include Christian Delpech, 19-time flair champion;


Increasing sales and

prices of packaged

D.O. wines are key

factors in the

sector’s

internationalisation

strategy

The brand new

“Cocktails & Spirits”

space created to

promote the culture

of spirits and make

contact with the

Horeca channel

The Vinorum tasting

space will present

the 50 most ground-

breaking wines

aimed at attracting

modern young

consumers

Pedro García Rascon: 2013 flairtending champion of Spain; Joseph Trotta, multi-award winner all

over Europe and groundbreaker in cocktail decoration and Gegam Kazarian, living in Alicante and

renowned cocktail maker worldwide.

From the most classic combinations to the latest creations of molecular cocktail-making, as well as

alcohol-free proposals and the Gin & Tonic fashion. The boom in the consumption of the latter has

favoured the arrival on the market of a multitude of brands of spirit and mixers, a fact that visitors

will be able to see in Intervin with the presence of Mombasa, The Botanical’s, Ocean Gin, Teichenné,

Level Gin, Finest Call, Van Gogh, Bayswater, Medellin, Tann’s, El Dorado, Apsinthion, Bulldog and

Nikka.

Exports that rise in value

In 2013, Spanish wine exports grew in value by 6.5% to over 2,600 million Euros. Packaged D.O.

and sparkling wines are the driving force of foreign sales today. On the other hand, volume of exports

has dropped by 10.9%, with a big drop in sales of bulk wine. The average sales price has risen by

19.5%, according to data from the Observatorio Español del Mercado del Vino (OeMv).

The good performance of Spanish exports has been most notable in the Netherlands, Mexico, and

Belgium. Nonetheless, Spanish wine is gaining the most ground in Asia, with Japan, China and South

Korea as spearheads, while, in Latin America, Brazil is another target country given the growth in

consumption. Alimentaria has identified buyers in these markets in order to invite them to visit the

fair, thereby opening up new international business opportunities for bodegas that will be exhibiting.

Thirst for groundbreaking wines

At this edition, Vinorum, Intervin’s traditional wine tasting area for wine is showcasing a selection of

the 50 most groundbreaking Spanish wines. They are 50 innovative, fresh, alternative and affordable

(retail price under 10 Euros), designed to attract new consumers and arouse the interest of young

people in this beverage.

A tasting committee composed of wine experts, distributors, owners of on-line businesses and

bloggers have selected Vinorum’s 50 Groundbreakers, including wines from different wine growing

areas in the country. The most represented Designations of Origin are Rueda Penedés and Vinos de

la Tierra Castilla León. The list includes organic and biodynamic wines, in innovative, casual

packaging, low in alcohol, which recover indigenous varieties or defend causes and universal values.

The trendsetting Vinorum selection is presented in Alimentaria to buyers and consumer motivators,

mainly in distribution, specialist retail and the Horeca channel. It is located in the new culinary

activities area “The Alimentaria Experience” (Hall 6).



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The meat industry, which is the biggest exporter in the agri-food sector, supports Alimentaria

Intercarn grows in number of companies and space thanks to the good evolution of exports

The number of exhibitors with their own stand at Intercarn has grown (+20%) as has the amount of

space: 400 firms and 12,000 m2. The show dedicated to meat and meat products is again one of

the main drivers of Alimentaria, which shows its dedication to export.

Intercarn is again bringing together the majority of the sector’s leading firms, such as Campofrío,

Casademont, ElPozo, Coren, Grup Baucells, Noel, La Selva and Grupo Vall Companys. The ham sector

will also be well represented, with names such as Marcial Castro, Aurelio Castro, Aljomar and

Industrias Cárnicas Villar.

New firms that did not participate in Intercarn 2012 will be present, such as Cárnicas Tello, Revisan,

Grupo Norteños, Monells, Cárnicas Villar and Grup Alimentari Guissona. The sector’s main

associations will also be at the show and Autonomous Communities, such as Galicia, La Rioja,

Asturias, Castilla y León, Extremadura, Navarra and Catalonia, will occupy an important space with

their meat products.

There will also be a sizeable international presence at Intercarn. Rumania will have its own pavilion

with a large number of represented companies, and firms from Germany, Italy, Brazil, Portugal, the

United Kingdom, Netherlands, Lithuania, Greece, Denmark and the United States, among others, will

be present.

The success of the event comes from the commitment of Alimentaria’s organisers to increase the

presence of international operators at the show. At the same time, it reflects the sector’s power and

its commitment to internationalisation, since it is the Spanish agri-food industry’s biggest exporter.

At Intercarn, national and international buyers will find a full range of exhibits and the latest trends

in the meat sector.

The meat industry, the leading agri-food sector

The meat industry is the country’s fourth industrial sector, behind the automobile industry, the

petroleum and fuel industry and production and distribution of electric energy.

It is formed by a little over 3,000 small and medium-sized enterprises, spread over the whole of the

country (75% have fewer than 20 employees, according to the INE). The meat industry is ranked first

in the Spanish food and beverage industry and accounts for over 23% of total employment (it

provides work for over 83,000 people). Meat is also the agri-food sector that exports the most since

it sells around 30% of its production abroad. Pork is the highest ranking product in the Spanish food

and beverage industry.




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A bigger presence of producers that are making gourmet oils in order to export

Olivaria features the best Spanish oils in order to seduce buyers from all over the world

Olivaria, Alimentaria’s olive and vegetable oil show has arrived with the

best Extra Virgin Olive Oils (EVOO), excellent varieties and coupages, the

most elegant flavours, recent organic brands, designer oils... The event

shows the variety and quality of Spanish EVOOs to the world’s leading oil

distribution agents and buyers from new demand markets. Around a

hundred oil manufacturers and distributors, as well as cooperatives,

mills and other small producers who are making gourmet oils in order to

export.

Olivaria is one of the Alimentaria shows with the most international

visitors, together with Intervin and Intercarn. In fact, Spain is the top

olive oil producing and exporting power in the world and this strength

can be seen in the Barcelona fair, which has the sector’s total support.

This year, Olivaria has increased contacts with new demand markets,

mainly Asian and Latin American, where consumption of virgin olive oil,

associated with the benefits of the Mediterranean diet and greater

knowledge of Spanish gastronomy and cuisine, is growing.

Sales in China, Japan, Brazil and Russia are growing

With the spectacular increase in production in this year’s campaign,

Spanish olive oil exports during the first quarter (October-December

2013) were 33% higher than for the same period last year.

According to data from the Interprofesional del Aceite de Oliva Español,

since last year, demand for packaged olive oil has grown sales in China,

Japan, Brazil and Russia, where consumers are prepared to pay more

for a top quality product.

Export Meetings

In order to make contact with this new demand from emerging markets,

which increasingly value and identify the quality of olive oil with the

“made in Spain” brand, Alimentaria has been promoting the show in

around twenty companies, such as China, Japan, Singapore, Malaysia,

Thailand, the United States, Brazil, Canada, Mexico and Russia. The aim

is to attract leading oil distributors in these countries in order to arrange

business meetings between them and exhibitors at Olivaria, which will

take place within the setting of the Olive Oil Business Meetings.


The Olive Oil

Business Meetings

will be held between

oil operators and

distributors form

over 20 countries

The olive oil culture

is growing abroad,

related to the

Mediterranean diet

and health benefits

to the heart

Visitors to the Oil Bar

will be able to taste

over 100 gourmet

quality samples

Leading companies, cooperatives, territorial participations and designations of origins from the

whole country will be participating in Olivaria. There will also be a large number of oil producers in

Multiproducto, Organic Food and in the Pabellón Autonómico (Pavilion of Autonomous

Communities). The list of companies and organisations that are exhibiting in Alimentaria 2014

includes Aceites del Sur-Coosur, Masia, El Altet, Agrolés, Ybarra, Dcoop (Hojiblanca), Catalunya o

C.R.D.O Priego de Córdoba, Catalunya-Prodeca and the Diputación de Jaén. The latter will be

representing small producers.

For the President of Olivaria’s Organising Committee and the Managing Director of Aceites del Sur-

Coosur, Gonzalo Guillén Benjumea, “Alimentaria is a very good platform for promoting olive oil

because of its power of attraction in Latin America and Asia. It is an effective show for opening doors

abroad for many SMEs and cooperatives in the sector with excellent quality oils, which are

ambassadors of our gastronomy”, says Guillén.

100 gourmet oils for tasting

As a barometer of the sector’s quality and innovation, Olivaria will feature the sixth edition of one of

Alimentaria’s star activities, the Oliva Gourmet Olive Oil Bar. There visitors will be able to sample

over 100 Extra virgin olive oils from all over Spain. The selection will include the extra virgin olive oils

that won the prizes in the Jaén Selección 2014.

This area of culture, innovation and reflection on extra virgin olive oil will allow visitors to appreciate

and compare the different aromas, flavours and nuances of the best gourmet oils In this activity,

coordinated by Food Consulting, visitors can discover trends, new varieties, ground-breaking

packaging and labels, other formats, numbered productions, designer oils and organic production,

among other innovations that show the dynamism of the sector in adapting to the tastes of a global

consumer.

The Olive Oil Bar will be cocooned in a micro exhibition space with the participation of small oil mills

that are producing very high quality oils.



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The event dedicated to the restaurant industry is expanding to include an innovative gastronomy show

Restaurama brings together the leading restaurant companies and the best chefs

The Alimentaria show dedicated to the restaurant industry is bringing together around 300

companies and the country’s best chefs. Making its debut, The Alimentaria Experience, an inv

culinary area, will feature 50 chefs that have 50 Michelin stars between them.

The sector’s leading big brands have are participating in Restaurama, such as Nestlé, Unilever,

SERHS, Comercial CBG, Maheso, Mammafiore, Manitowoc, Makro, Frit Ravich, Guerrero Claude,

Rational and Unigel among others. There is a an increase in demand in the coffee sector, with

brands such as Illy, Novell, Saula, Bonka, Coffeetech, Árabo and Lavazza. Restaurama 2014 will

again enjoy the collaboration of sector associations such as the Federación Española de Hostelería y

Restauración (FEHR) and the Business Association, AECOC.

The Show is exhibiting the latest innovations and trends in a sector (restaurants, bars, coffee shops,

bakeries, pizzerias, foodservice, franchises, dairy bars, etc.) that is trying to reduce the effect of the

decline in eating out. This show is also expanding into new segments, such as patisserie and bread,

ice cream and Italian specialities, the latter encompassed in the micro-event “Pizza&pasta concept”.

At the same time, professionals from the HORECA channel (hotel+restaurant+catering) will find new

business opportunities and management solutions.

With regard to the international presence, Restaurama is the show with the largest number of

foreign firms. Companies from Japan, China, France, Belgium, Germany, Italy, South Korea,

Netherlands, Poland, United Kingdom and Portugal, among other countries, are exhibiting in an

international benchmark for the sector.

The Alimentaria Experience

The main new feature of Restaurama 2014 will be The Alimentaria Experience, a major interactive

gastronomy show, where restaurant professionals will be able to converse, learn and taste together

with today’s best chefs. 50 chefs with 50 Michelin stars between them, such as Joan Roca, Carme

Ruscalleda, Paco Pérez, Pedro Subijana, Quique Dacosta and Juan Mari Arzak are participating. The

Moreover, Alimentaria Experience will enable visitors to enjoy unique experiences: taste the 50 most

ground-breaking wines around in Vinorum and observe the fight between competitors in Chef of the

Year 2013.




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Preparation ease and speed, natural ingredients and the best flavour prevail

Congelexpo connects with the Horeca channel with a wider range of precooked frozen meals

Congelexpo, the frozen products show at Alimentaria 2014, will be the showcase for the sector’s

latest trends and most innovative products, including prepared dishes that combine processing,

innovation and fast preparation, aspects that are increasingly present and valued in kitchens. The

challenges for this sector are increasing consumption, improving image and innovating.

The show sharing a pavilion with Restaurama and Expobebidas in order to increase commercial

synergies with the Horeca channel (hotel + restaurant + catering )and extend the presence of their

products in the hotel, food service and catering field, with formats and presentations designed

specifically to respond to the needs of restaurants, bars, coffee shops, social and group catering and

hotels.

According to the report by the consultancy firm DBK, practically 35% of sales in the frozen and

precooked food sector go to the Horeca channel. More and more chefs and establishments are

looking for solutions that allow them to plan their work and reduce preparation time and costs of

their products, without sacrificing quality and flavour.

The list of firms exhibiting in Congelexpo includes Aqualife, Congelats Olot, Frigorifics Ferrer,

Krustagroup, Man Fong Pacific Trading, Nice Fruit, Royne, and Tutti Pasta, among others. There will

also be exhibitors from Bulgaria, Belgium, France, Italy, Netherlands and Portugal such as Corte

Diletto, Creapan, Gourmand, Joaquim da Silva Pereira & Filho, Pasticceria Quadrifoglio and Scelta

Mushrooms, among others.

Growing demand for frozen products

The demand for frozen products in Spain grew 1.1% in 2012, according to a report from Kantar

Worldpanel, putting the average consumption per household at 52 kilos a year.

Practically all homes buy frozen products but only 69% consume them weekly. Moreover, average

consumption of frozen fish, vegetables, meat and prepared meals is lower than for

fresh/refrigerated varieties, which demonstrates that the biggest opportunity for growth for the

industry is to promote more frequency in the use of these products.

Innovation

One of the main ways of developing the sector, according to the report, is to invest in innovation. The

new products that will be seen at Alimentaria 2014 in the frozen food section combine preparation

speed and ease, better flavour and use of natural ingredients appropriate for all consumers. From ice

cream shaped like a banana that can be peeled to seafood paellas ready in 9 minutes, adding the

broth, the fried base and seafood to the precooked rice. There will also be frozen fruit and vegetables

that can be preserved for 3 years and fast cook pizza on a stick.




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More and more consumers are demanding functional beverages that provide health and wellness

Expobebidas hosts an innovative sector that reinvents formats and flavours to quench our thirst

Expobebidas, the water, soft drinks and beers show at Alimentaria, will showcase the latest trends in

an industry that never ceases to reinvent itself; new flavours, natural and functional ingredients,

packaging and innovative formats to quench the thirst of the most demanding consumers. Leading

the way are beverages geared towards wellness and health, and isotonic, energy and low calorie

drinks.

The list of new products this year includes organic coconut drinks, fruit drinks that have 3 layers of

different colours and flavours, juices containing natural caffeine, relaxing camomile and lemon balm

beverages and new varieties of gastronomic artisan beer aimed at restaurants.

Sharing space with Restaurama, companies participating in Expobebidas are also looking to make

the most of synergies to connect with professionals and buyers in the Horeca (hotel-restaurant-

catering) channel.

Expobebidas will again play host the sector’s leading national and international brands, such as

Damm, Cacaolat, Hijos de Rivera, Coca-Cola and Heineken. There is also a sizeable presence of

artisan beers with firms from Germany, Korea, Poland, Italy, United Kingdom, Taiwan and Cyprus.

Soft drinks, waters and beer

With an average of 150 new launches a year, the soft drinks sector is one of the most dynamic.

Practically all Spaniards consume soft drinks at home or in hotel and catering establishments. Even

though consumption was slightly down last year (-1%), some categories such as tonics, energy drinks

and beverages for sports persons showed growth.

The bottled water sector is facing 2014 with improved sales expectations after the drop of around

3% last year, according to DBK. Exhibitors at Alimentaria are showcasing new formats and types of

containers to reach more consumers.

With regard to the beer, the hotel and catering industry is still the main consumer (63% of the total).

Nonetheless, due to the crisis, consumption of beer in bars and restaurants is down (-4.5%), as

opposed to the increase in the quantity consumed in the home (3.5%). The sector has been opting

for exports, which have gone up 25% in the last year.




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Nutrexpa, Danone, Gallina Blanca, Pascual and Dcoop, among the firms present

Major brands fill Multiproducto with their latest launches

Over 200 companies are exhibiting in Multiproducto, the show dedicated to diverse food product

brands. The show, which has had to increase its space in order to meet demand, will again bring

together leading brands that will present their latest launches in Alimentaria 2014.

Nutrexpa, Danone, Gallina Blanca, Grupo Leche Pascual, Aneto, Dulcesol, Dr. Oetker, Dcoop

(formerly Hojiblanca) are some of the leading food companies that will be present in Alimentaria’s

Multiproducto show; in total, over 200 companies, such as Grupo Ybarra, Miquel Alimentació, Ferrer

Tradicional, Málaga Sabor and Casa Mas Alimentación, among others.

At this edition, brand value, quality and innovation capacity will again be the essence of

Multiproducto. Exhibiting companies will present their latest products, in segments as

heterogeneous as rice, pasta, sauces, spices, preserves and prepared dishes. It is worth

remembering that brands produce 89% of innovations in the mass consumer sector and invest over

400 M€ a year in research and development.

With regard to international participation, Portugal’s gastronomy will again be in the limelight. There

will also be a sizeable presence of companies from Turkey, Italy, France, South Korea, Germany,

Austria and the Dominican Republic, among other countries.

Gluten-Free +

Multiproducto will again house the Gluten-Free space for products appropriate for coeliacs. The area

in this edition will have a larger space and will make room for other food allergies, such as

intolerance to lactose and eggs. Brands, such as Santiveri, Procelli, Orgran, Airos, Adpan Europa,

Delicias sin Gluten, Sarchio, Santea, Feyce, Sanorice, Zamin Investment and Castillo Serrano and

countries such as Poland, Italy, Netherlands, USA and United Kingdom will be present. This area in

Multiproducto will also include a programme of activities on coeliac disease, which affects over

450,000 Spaniards, and other intolerances.




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The two shows make up an effective export platform

Expoconser and Interpesca share the stage in order to make the most of synergies

Expoconser, the preserves and semi-preserves show, and Interpesca, Seafood, aquaculture and

farmed fish products show, will be back in Alimentaria with hundreds of new products. The two

shows are sharing a space in pavilion 2 to make the most of their synergies and facilitate business

meetings between trade visitors from their respective markets.

The heavyweights of the Spanish preserves industry and representatives from the sector’s leading

countries, such Morocco and Bulgaria, are meeting up in Expoconser. Spain is the best place to host

a show of this type thanks to the prestige of its preserves companies that enjoy well-earned

international prestige.

Expoconser is exhibiting fish and vegetable preserves with a line-up of important firms, such as

Conservas Dani, Cándido Miró, Riberebro, and Conservas Garavilla, among others. This year, there is

also a group participation of companies from Navarra and La Rioja in official pavilions organised by

their respective autonomous governments.

The international prestige of Spanish firms abroad is endorsed by figures, according to which total

exports of fish and seafood preserves and semi-preserves equated to 146.098 tons to the value of

692 million Euros. Spain is also the third largest producer of vegetable preserves.

Many exhibitors from Galicia and the Basque Country in Interpesca

Expoconser will join Interpesca, which is the sector’s best showcase. In addition to exhibits of Spain’s

most important companies, mainly from Galicia and the Basque Country, in Interpesca, visitors will

also be able to find products from other countries, such as the Netherlands and Portugal.

According to the president of the two shows and of ANFACO-CECOPESCA, Juan M. Vieites Baptista de

Sousa, “visitors will discover all types of proposals that serve to prepare excellent culinary dishes,

which the consumer demands, and which provide high nutritional value, food safety and that are

healthy”.




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The micro-space “Sweet Business” in Mundidulce highlights export

Mundidulce showcases the most innovative, functional and healthy sweet goods and snacks

Mundidulce, Alimentaria’s Sweets, Biscuits and Confectionery Show, is presenting new, more

attractive and healthy products to a global market. The industries of sweet goods, salty snacks and

nuts are aware that their growth lies in innovation and increasing exports to emerging countries.

New shapes, flavours, smells, colours, textures; increasingly natural and functional ingredients;

progressive elimination of the use of hydrogenated fats and trans-fatty acids; smaller formats to

reduce calorie consumption; products targeting consumers with food intolerances and special needs

(gluten-free, lactose-free, low in cholesterol, sugar-free); organically produced sweet goods and

snacks; and impactful packaging are the trends that demonstrate the innovative nature of these

industries, which can be seen at the stands of around a hundred companies participating in

Mundidulce.

Some of the leading Spanish firms that operate in the impulse channel, such as Churruca, King

Regal, El Lobo, Picó, Galletas Gullón, Torrons Vicens, Virginias, Velarte, Chocolates Torras, Lacasa

and Elgorriaga, as well as a representation of D.O. Turrón de Jijona and Alicante producers, are

exhibiting in Mundidulce. On an international level, there will be exhibitors from Portugal, Mexico,

Denmark, Czech Republic, Bulgaria, France, Taiwan, Italy, Japan, Ecuador, Poland and Bosnia. In the

International and Autonomous Communities Pavilions, visitors will also be able to find companies

specialising in confectionery and pastries, such as those at the Aragon Government stand.

Alimentaria has also created the “Sweet Business” area, which has a format that can enable the

presence and visibility of both SMEs and divisions of large companies’ impulse channels. This micro-

space is geared specifically towards facilitating business meetings with international buyers and

leading buyers from the national impulse channel (purchasing centres, mass distribution,

independent distributors and chains of sweet shops, among others).

This area will host meetings with distributors from Europe –the main export destination for Spanish

sweet products, accounting for 73% of the total– and with potential clients from other countries,

mainly Latin America, Asia and the Arab world, which make up the remaining 27% of exports.

In 2012 (the latest available data), international sales in this sector grew 5.2%, according to the

Asociación Española del Dulce (Produlce). Almost a third of Spanish production of sweets and

chewing gum, Christmas sweet treats, biscuits, bakery products and pastries, and chocolates) is

exported. With regard to savoury snacks and nuts, 70% of exports go to Europe, according to the

Asociación de Fabricantes de Aperitivos (AFAP).

Sweets and snacks will also be featured in the Show’s Innoval Awards that, in this edition, will

include a new category to recognise the best innovation in the impulse channel.




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The Asian participation will be a highlight at Alimentaria 2014

Around the world through food and drink from 50 countries

The International Pavilion is again one of the highlights at Alimentaria. Located next to the space

dedicated to Spanish autonomous communities, the show’s most globalised zone will feature 50

countries. There will be a larger Asian presence, led by China, in line with the increase in this

country’s food sales.

Once again, the whole world will be represented at Alimentaria. In addition to China, there will be

stands of institutions from Argentina, Austria, Belgium, Bolivia, Colombia, Costa Rica, Ecuador,

Germany , Indonesia, Iran, Italy, Morocco, Mexico, Peru, Portugal, Puerto Rico, Rumania, Sri Lanka,

South Korea, Thailand and Turkey, United Kingdom and United States.

With regard to individual participation of companies, there will be around a thousand international

exhibitors spread around all the Alimentaria shows, from Brazil, Bulgaria, Cyprus, Denmark,

Dominican Republic, Egypt, France, Germany, Greece, Hungary, Luxembourg, Netherlands,

Philippines, Poland, Portugal, Russia, Saudi Arabia, Taiwan, Turkey and Ukraine, among others. .

After Spain, Italy is the country with the most firms at Alimentaria, but there is also a sizeable

presence of companies from Rumania in Intercarn, from Morocco in Expoconser and from Mexico in

Intervin.

Excellence of Spanish gastronomy

Alimentaria 2014 will again dedicate a large space to Spanish autonomous communities in the

Pabellón de las Autonomías (Autonomous Communities Pavilion) an opportunity for visitors to

discover the quality, richness and variety of the Spanish food industry and its cuisine, which attracts

over six million international tourists every year.

The majority of autonomous governments are present in this space with the most well-known

products of their regions, encompassing small and medium-sized manufacturers that are invested in

this show as a platform for expansion to foreign markets. On this occasion, the most represented

sectors will be wine, meat, oil and sweets.

Andalusia, Aragón, Basque Country, Castilla y León, Cantabria, Castilla-La Mancha, Catalonia,

Extremadura, Galicia, Navarra, La Rioja, Principality of Asturias and Valencian Community are

among the regions that are participating.




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The 10th edition of “Spain, land of 100 cheeses” is being held within the show

Tradition and innovation merge in Interlact

The milk and dairy products show again features the sector’s leading national and international

firms and reflects the rise of a sector that combines traditional and artisan methods with top

technological and nutritional advances. In addition to Spanish producers, firms from France, Ireland,

Italy, Luxembourg, Netherlands the United Kingdom are exhibiting.

For the President of Interlact, Javier Robles, “the event is again a major showcase to present to

professionals, distributors and, to a great extent, the general public the main innovations and new

products of the sector’s leading brands that will attempt to get to the supermarket and store shelves

in the following two years”.

Companies such as Cadí, Cuquerella, García Baquero, Gregorio Díaz-Miguel, La Fageda, Quesos La

Vasco Navarra and Teodoro García, among others, are again supporting Interlact. Moreover, the

Ministry of Agriculture, Food and Environment has an important presence with firms such as

Corporación Alimentaria Peñasanta (CAPSA), Danone, Feiraco, Lactalis, Lácteas Asturianas, Leche

Pascual, Leche Gaza, Mantequerías Arias and Montesinos. The Ministry will promote the event in its

new campaign Productos Lácteos Sostenibles, PLS (Sustainable Dairy Products), a stamp that

guarantees the quality and Spanish origin of milk. More information at http://www.magrama.gob.es

According to Robles “the aim of this new edition is to consolidate the event as a platform for

contributing to the internationalisation and innovation of the sector as mainstays for its future”. In

this sense, “the evolution of exports in the last three years, with increases over 30%, reveals to what

extent the sector wishes to compete abroad”, said Robles.

Compendium in “Spain, land of 100 cheeses”

Interlact is offering a tasting of the best Spanish cheeses of the last two decades in one of

Alimentaria’s most popular activities: “Spain, land of 100 cheeses”, which has reached its tenth

edition. With the title “Compendium”, this unique tasting and exhibition space will review the recent

evolution of Spanish cheese production.

At its buffet, visitors can sample a hundred cheeses from all over Spain in a proposal that includes

combining them with honeys, quinces, crudités, fruit, wines, cavas and beers, among other

accompaniments.

In Spain, 26 types of cheeses with DOP (Protected Denomination of Origen) are produced, in addition

to a very wide and eclectic range of cheeses that go from the most traditional to the most modern

and innovative. One of the gems selected this year is the 2012 winner of the World Cheese Awards,

a Grand Reserve artisan Manchego that competed with over 2,700 cheeses to obtain this title.




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Spain is one of the world’s leading producers of organic goods

Alimentaria reflects the good health of organic products

The Alimentaria show dedicated to organic products will again bring together representatives from a

growing sector. Its varied range of exhibits is complemented by the multiple proposals of exhibitors

in other shows in this major Barcelona event, mainly Olivaria, Intervin, Interlact and Intercarn.

The Spanish domestic organic food and beverage market grew five times its size between 2000 and

2012, taking it to 998 million Euros, up 3.4% on the previous year, according to the Ministry of

Agriculture, Food and Environment, MAGRAMA, which is firmly supporting the show with a group

participation of companies from various autonomous communities.

For the President of the show, Silvio Elías “although we are still far from the market quotas of other

European countries in terms of end consumption, the evolution is very positive and allows us to

forecast sustained growth for the coming years and a bigger presence in all distribution channels.

The Organic Food Show is a reliable reflection of this good evolution and a magnificent showcase for

this sector’s good health”.

Spanish organic food and beverage exports grew 14.5% in 2012 to 590 million Euros, with a positive

foreign trade balance of 389 million Euros, according to MAGRAMA. The main destinations are

Germany, France, Italy and Netherlands. Spain heads the European Union ranking in terms of surface

area dedicated to organic foodstuffs, with a large variety of crops and farms. It is also one of the

world leaders in organic food production.

Mediterranean diet and sustainability

In addition to exhibits, organic food will play an important role in the “Alimentaria Hub”,

Alimentaria’s space for reflection, trends and business opportunities. For example, the International

Congress on the Mediterranean Diet, which is being held within the setting of the Hub, will dedicate

one of its sessions on Mediterranean and sustainability.

The Hub will also host the presentation of the Écotrophélia Awards, a national competition between

university students that strive to create new eco-innovative food products. This contest is part of the

European EcoTroFood project, financed by the European Commission through the Competitiveness

and Innovation Framework Programme (CIP) 2007-2013.

More information at www.fiab.es.




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Alimentaria’s exclusive space is presenting the latest delicatessen products

Gastronomy for sybarites in Premium

Gran Reserva” bellota ham, sheep cheese "al tempranillo”, suprême smoked salmon, Iranian caviar,

vegetables “with lineage”, wines from the best Spanish bodegas and ice creams made with Swiss

cream. These are some of the products that will be featured in Premium, Alimentaria’s most

exclusive space and a meeting point for gourmet gastronomy.

The fourth edition of the major showcase features a select group of producers of premium food

specialities that are endorsed by a tradition of excellence and that are bringing their best products

and innovations to the show. On this occasion, the following segments will be represented: oils,

smoked products, salted cod, caviar, artisan preserves, ice creams, Iberian charcuterie, cheeses and

wines.

The 11 participants in Premium, located in pavilion 1 next to Multiproducto, are Ahumados

Domínguez, Anchoas Sanfilippo, Bacalao Giraldo, Bodegas Jorge Ordóñez, Caspian Pearl, Delgado

Selección, Hacienda Queiles, Joselito, La Catedral de Navarra, Mövenpick and Quesería La Antigua

de Fuentesaúco.

Home grown conquers the Premium segment

Top quality products with a strong tie to the territory in which they are produced (making them a

reliable reflection of the land) are becoming more and more important in the Premium segment of

the food and beverage market.

The list includes wines made from native varieties tightly linked to their home turf; oils from an

environment defined by the personality of the land; cheeses, the raw material of which comes from

specific breeds of free range sheep and goats and Iberian Bellota hams.

It is one of the trends that, for some time, has been booming on the international market. Spain,

with its wide variety of ecosystems and territories and its enormous biodiversity, has much to

contribute in this way, according to sector experts.




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The show increases its corporate social responsibility actions

Alimentaria donated over 20 tons of food

The food and beverages exhibited in Alimentaria 2014 will not be wasted or given away. Once the

fair has closed they will be donated to the Fundació Banc dels Aliments (Food Bank Foundation).

Since 2008, this body has been in charge of distributing surplus products from the major Barcelona

trade fair to those in need. Moreover, the food cooked during the show in bars and restaurants in the

Gran Via Exhibition Centre that is not eaten will be delivered to social kitchens through the NGO

Nutrition Without Borders.

At the last edition, the Food Bank collected over 20 tons of surplus products thanks to the

cooperation of hundreds of exhibitors and the work of more than 100 volunteers. This year,

Alimentaria will again be collaborating with the foundation, giving it a stand and a storeroom and

asking participating companies to donate their surplus edible products.

The Food Bank is a private, independent, non-profit, charitable foundation, the aim of which is to

combat hunger, avoid the destruction of edible but unmarketable food and, lastly, deliver it to those

in need. At Alimentaria, surplus food from bars and restaurants in the Gran Via Exhibition Centre will

not be wasted. Thanks to an agreement between Fira de Barcelona and the NGO Nutrition Without

Borders, the food that has not been consumed will be distributed to social kitchens in Barcelona.

All of these actions respond to Alimentaria’s commitment to combat food waste, a campaign led by

the AECOC, the Asociación Española de Fabricantes y Distribuidores del Gran Consumo.

Almost 22,000 kg of recycled glass containers

Alimentaria is also renewing its collaboration with Ecovidrio in order to reduce the volume of waste

at the show. For the eighth time, this association will provide recycling patrols with environmental

informants in charge of collecting the glass in Expobebidas, Intervin and the Pavilion of the

Autonomous Communities.

Ecovidrio is a non-profit association in charge of recycling glass container waste all over Spain. It

manages the selective collection of glass containers by installing containers to make it easy for

citizens to cooperate by recycling.




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Organising Committee

Alimentaria

International Food and Drinks Exhibition

President

Josep Lluís Bonet

President of Freixenet, S.A. and president of Fira de Barcelona’s Board of directors

Vice-presidents

Ignacio Ferrero Jordi

CEO of NUTREXPA, S.A.

Bernard Meunier

Vice-president and General Manager of NESTLÉ ESPAÑA, S.A.

Jesús Pérez Díaz

General Manager AGUAS DE FUENSANTA, S.A. and President of EXPOBEBIDAS show

Javier Robles González

President of DANONE, S.A. and president of INTERLACT show

Juan M. Vieites Baptista de Sousa

President of ANFACO - CECOPESCA and of INTERPESCA / EXPOCONSER / CONGELEXPO shows

Spokespersons

José Arcas Romeu

Ex-president of NESTLÉ ESPAÑA

Pedro Astals Coma

President of Federación de Industrias de Alimentación y Bebidas (FIAB)

José Maria Bonmatí Pérez

General Manager of AECOC

Pere Camprubí Nieto

Director of Business Expansion of Fira de Barcelona

Silvio Elías Marimón

CEO of ECOVERITAS, S.A. and president of ALIMENTACIÓN ECOLÓGICA show

Fernando Fernández Soriano

General Manager BU Spain GALLINA BLANCA STAR

Horacio González Alemán

General Manager of FIAB


Juan José Guibelalde Iñurritegui

CEO GRUPO CAMPOFRIO and president of INTERCARN show

Gonzalo Guillén Benjumea

General Manager of ACEITE DEL SUR – COOSUR, S.A. and president of OLIVARIA show

José Carlos Lacasa Echevarría

CEO CHOCOLATES LACASA and president of MUNDIDULCE show and of the International Promotion

Commission

Antonio Llorens Tubau

President and General Manager of SERUNIÓN ELIOR and president of RESTAURAMA show

Jaime Rodríguez Bertiz

CEO of EUROMADI

Josep Tejedo Fernández

General Manager of MERCABARNA

Juan Mª Torres Riera

Vice-president BODEGAS MIGUEL TORRES and president of INTERVIN show

Director

J. Antonio Valls Vidal

General Manager of ALIMENTARIA EXHIBITIONS, S.L.U.

Fact sheet - alimentaria-bcn.com · Fact sheet Alimentaria International Food and Drinks Exhibition...

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Transcript of Fact sheet - alimentaria-bcn.com · Fact sheet Alimentaria International Food and Drinks Exhibition...