Facebook’s New ROI Measuring Tool

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    18-Jan-2015
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Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Facebook is aggressively pursuing its goal of being completely ubiquitous. Here we discuss on Facebook’s new ROI measuring tool.

Transcript of Facebook’s New ROI Measuring Tool

  • 1. Facebooks New ROI Measuring Toolhttp://wikimotive.com

2. One of trickiest parts of social media marketing has traditionally beenmeasuring return on investment. It has made many business owners, especially those who didnt grow ususing internet, wary of spending too much time or money on thesenontraditional methods. Facebook recognizes this problem, and theyre going out of their way tofix it. They want your money, and theyre willing to prove they deserve it.http://wikimotive.com 3. The social network is soon releasing a new tool which will enable onlineretailers to know who came to them through Facebook and purchaseditems, easily and effectively outlining ROI. The most valuable part of this tool is that marketers can take theinformation on which ads converted into sales and hone their ads. Narrowing down which ads sold to which people will help businesseslower costs while raising return.http://wikimotive.com 4. Measuring ad effectiveness and outcomes is absolutelycrucial to all types of businesses and marketers, said DavidBaser, from Facebooks ads business. According to David,the tool is already seeing heavy demand. http://wikimotive.com 5. Customers should rest easy knowing that Facebook isnt broadcastingtoo much about them though. A business will know when someone makes a purchase or performsanother action businesses desire, like singing up for the mailing list. Businesses WONT be able to see the Facebook profiles of theircustomers and track each person individually down the sales funnel.http://wikimotive.com 6. The tracking tool only works for direct online sales. The ROI of brand building will continue to be nebulous, at least in theway of hard numbers. Savvy social media users will tell you that the return on investment ofgood customer interaction will always be high though. This is especially true on sites like Facebook and Twitter where the cashinvestment is relatively low.http://wikimotive.com 7. So remember,Using Facebook as a marketing tool is here to stay.http://wikimotive.com 8. Need help with your social media marketing?Contact Wikimotive for a free evaluation of your socialmarketing strategy and advice on how you can improve. 9. Contact Timothy MartellTwitter Facebook EmailAbout WikimotiveWikimotive is dedicated to providing the latest automotive SEO, Social MediaMarketing, Facebook Marketing, Search Engine optimization techniques and onlinemarketing best practices and services. Wikimotive was conceptualized in 2009 andfounded the following year by its President, Timothy Martell. Beginning as a SearchEngine Optimization service focused on the automotive industry, Wikimotive hasgrown quickly; now servicing numerous verticals and providing a broad range of digitalmarketing services to its clients. Wikimotives mission is to provide comprehensivedigital marketing solutions to auto dealerships and businesses of all sizes.Wikimotives slogan is, No Contracts, No Commitments, Just Results. At Wikimotivewe do not want to provide clients with only the expected results.