Facebook Usage in the Middle East & North Africa - June 2011

Facebook Usage in the

Middle East & North Africa

Facebook usage soars in the Middle East & North Africa (MENA) region

June 1, 2011

By: Abbas Alidina (@AbbasAlidina)

with Murtaza Amarsi (@Murtaza Amarsi)

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1June 1, 2011 - Logicks.com

The MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa

(MENA). The key findings of this report are:

• The MENA region is home to approximately a 10th of the world’s Facebook users. Currently, the

region has over 56 Million Facebook users, representing a market penetration of 16%.

• Over the last year, more than 19 Million people in MENA joined Facebook. This represents a one-

year growth rate of 51%.

• While the majority of MENA users browse Facebook in English, more than 9.4 Million users

browse in Arabic, representing 16.9% of the overall MENA Facebook user base.

• Facebook usage in MENA is dominated by Males. 62.8% of users are Males and 35.4% of users

are Females

• More than 36.3 Million Facebook users in MENA are between the ages of 18 and 34.

• 81.8% of the overall MENA Facebook user base is 18 years of age or older.

1.0 Summary

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2.0 Countries - MENA

June 1, 2011 - Logicks.com

Usage By Country

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Country Population Facebook Users Facebook Penetration

Algeria 36,300,000 2,144,740 5.9%

Bahrain 1,262,000 281,520 22.3%

Djibouti 889,000 55,340 6.2%

Egypt 80,266,000 7,383,080 9.2%

Iraq 31,672,000 789,160 2.5%

Jordan 6,187,000 1,576,340 25.5%

Kuwait 2,737,000 735,420 26.9%

Lebanon 4,228,000 1,227,900 29.0%

Libya 6,355,000 45,880 0.7%

Morocco 32,152,000 3,476,320 10.8%

Oman 2,694,094 261,160 9.7%

Palestine 3,935,249 585,020 14.9%

Qatar 1,696,563 311,860 18.4%

Saudi Arabia 27,136,977 3,840,500 14.2%

Tunisia 10,549,100 2,512,760 23.8%

Turkey 73,722,988 28,455,820 38.6%

United Arab Emirates 4,599,000 2,237,881 48.7%

Yemen 22,492,035 359,400 1.6%

Totals 352,539,076 56,280,101 16.0%


2.1 Users and Penetration by Country


Facebook Market Penetration = (Facebook Users) / (Population)

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2.2 Number of Facebook Users by Country



0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000

Yemen

United Arab Emirates

Turkey

Tunisia

Saudi Arabia

Qatar

Palestine

Oman

Morocco

Libya

Lebanon

Kuwait

Jordan

Iraq

Egypt

Djibouti

Bahrain

Algeria

Number of Facebook Users

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2.3 Facebook User Distribution by Country



Yemen

0.6%


4.0%

Turkey

50.6%

Tunisia

4.5%

Saudi Arabia

6.8%Qatar

0.6%

Palestine

1.0%

Oman

0.5%

Morocco

6.2%

Libya

0.1%

Lebanon

2.2%

Kuwait

1.3%

Jordan

2.8%

Iraq

1.4%

Egypt

13.1%

Djibouti

0.1%

Bahrain

0.5%

Algeria

3.8%

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2.4 Facebook Market Penetration by Country



0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Yemen


Turkey

Tunisia

Saudi Arabia

Qatar

Palestine

Oman

Morocco

Libya

Lebanon

Kuwait

Jordan

Iraq

Egypt

Djibouti

Bahrain

Algeria

Facebook Market Penetration

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Growth By Country

3.0 Growth (1 Year) - MENA

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Country Growth (1 Year) 1 Year % Growth

Algeria 1,299,740 153.8%

Bahrain 66,520 30.9%

Djibouti 26,340 90.8%

Egypt 4,023,080 119.7%

Iraq 600,160 317.5%

Jordan 692,340 78.3%

Kuwait 237,420 47.7%

Lebanon 296,900 31.9%

Libya -98,120 -68.1%

Morocco 1,709,320 96.7%

Oman 109,160 71.8%

Palestine 406,020 226.8%

Qatar -61,140 -16.4%

Saudi Arabia 1,573,500 69.4%

Tunisia 957,760 61.6%

Turkey 6,278,820 28.3%

United Arab Emirates 621,881 38.5%

Yemen 262,400 270.5%

Totals 19,002,101 51.0%


3.1 Facebook Growth and % Growth by Country (1 Year)


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3.2 Facebook Growth by Country (1 Year)



-1,000,000 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000

Yemen


Turkey

Tunisia

Saudi Arabia

Qatar

Palestine

Oman

Morocco

Libya

Lebanon

Kuwait

Jordan

Iraq

Egypt

Djibouti

Bahrain

Algeria

1 Year Growth

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3.3 Facebook % Growth by Country (1 Year)


-100.0% -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% 300.0% 350.0%

Yemen


Turkey

Tunisia

Saudi Arabia

Qatar

Palestine

Oman

Morocco

Libya

Lebanon

Kuwait

Jordan

Iraq

Egypt

Djibouti

Bahrain

Algeria

1 Year % Growth

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Usage by

Gender, Language and Age


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4.0 Gender - MENA

4.1 Facebook Users by Gender


3.7%

35.6%

60.7%

35,340,561

19,918,880

1,020,660

62.8%

35.4%

1.8%

Male Female Unspecified

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4.0 Gender - MENA

4.2 Facebook Users by Gender % of Growth (1 Year)


3.7%

35.6%

60.7%

45%

39%

-32%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Male Female Unspecified

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5.0 Language - MENA

5.1 Facebook Users by Language


11,507,521

6,970,720

9,491,040

68,020 127,840 62,360 56,700 10,380 1,980

English French Arabic Russian German Italian Spanish Swedish Hindi

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5.0 Language - MENA

5.2 Facebook Users by Language – Absolute Growth (1 Year)


2,116,521

3,155,720

5,832,040

-4,980

89,840 43,360 53,700 7,380 980


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5.0 Language - MENA

5.3 Facebook Users by Language % of Growth (1 Year)


23%83%

159%

-7%

236% 228%

1790%

246%

98%

-200%

0%

200%

400%

600%

800%

1000%

1200%

1400%

1600%

1800%

2000%


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6.0 Age - MENA

6.1 Facebook Users by Age


10,252,040

22,033,740

14,302,540

2,206,400 2,187,200

615,580

4,682,601

0-17 18-25 26-34 35-44 45-54 55-64 65+

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6.0 Age - MENA

6.2 Facebook Users by Age % of Growth (1 Year)


46% 35% 38%

-47%

50% 41%

1166%

-200%

0%

200%

400%

600%

800%

1000%

1200%

1400%

0-17 18-25 26-34 35-44 45-54 55-64 65+

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7.0 Notes and Assumptions

• While there is no standard definition outlining the countries included in the Middle East &

North Africa (MENA), this report is based on the definitions provided by Wikipedia.

• Middle East: http://en.wikipedia.org/wiki/Middle_East

• North Africa: http://en.wikipedia.org/wiki/North_Africa

• Facebook user statistics are obtained directly from Facebook.

• Facebook Statistics: http://www.facebook.com/advertising

• Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does not

provide user statistics for these countries.

• All country population estimates are obtained from Wikipedia.

• List of countries by population:

http://en.wikipedia.org/wiki/List_of_countries_by_population

• All population and Facebook user statistics are rounded to the nearest thousand.

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8.0 Questions and Comments

Abbas Alidina

Founder & Director

Logicks.com

[email protected]

www.twitter.com/AbbasAlidina

Thanks for reading. Please direct any question, comments or inquiries to:

Facebook Usage in the Middle East & North Africa - June 2011

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