How Bloggers Benefit Your Business | Professional Travel Bloggers Association ATM 2015
Facebook Updates Algorithm. Bloggers, Pay Attention!
-
Upload
leslie-samuel -
Category
Social Media
-
view
1.098 -
download
0
Transcript of Facebook Updates Algorithm. Bloggers, Pay Attention!
![Page 1: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/1.jpg)
Facebook UpdatesAlgorithm
WWW.BECOMEABLOGGER.COM
BLOGGERS, PAY ATTENTION!
![Page 2: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/2.jpg)
FEBRUARY 4TH 2004THEFACEBOOK.COM
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
It became a way for college kids toconnect with each other online.
![Page 3: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/3.jpg)
NOVEMBER 7TH 2007FACEBOOK FAN PAGES
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
It shifted the demographic of theplatform from college students to
young professionals.Fans became very valuable, and you
could even purchase more fans.
![Page 4: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/4.jpg)
MARCH 30TH 2012FACEBOOK TIMELINE
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
Timeline gave a unique opportunity totell stories in a more engaging way.
![Page 5: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/5.jpg)
2014DECLINE IN FACEBOOK
ORGANIC REACH
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
Organic reach had dropped drasticallybetween 2012 and 2014 by about 50%.
![Page 6: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/6.jpg)
JUNE 29TH 2016"BETTER" FACEBOOK
NEWSFEED
Facebook Algorithm Changes
WWW.BECOMEABLOGGER.COM
New "better newsfeed" will feature friendsand family at the top of your feed. The
downside, this may cause reach andreferral traffic to decline for some pages.
![Page 7: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/7.jpg)
What This Means for Bloggers
WWW.BECOMEABLOGGER.COM
THE ONLYCONSTANT IS
CHANGE.Be prepared. Facebook will
keep updating theiralgorithm as to how it will
best fit their business.
WE CAN NO LONGERDEPEND ON
FACEBOOK FORORGANIC REACH.
THIS IS BIGGERTHAN FACEBOOK.
Other social medianetworks are following suit.
![Page 8: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/8.jpg)
What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
Focus on the QUALITY of your...
CONTENTCONTENT
CONTENT >>
You can control the quality of your content and your platform butnot the changes that happen in social media updates.
![Page 9: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/9.jpg)
What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
WORK HARD
![Page 10: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/10.jpg)
What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
GET PEOPLETHERE
Move people from social mediaplatforms onto your page.
![Page 11: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/11.jpg)
What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
BUILD YOUREMAIL LIST
This should be your primary focus. Makesure everything you do has the goal of
getting people onto your email list. Thiskeeps you in control of your business.
![Page 12: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/12.jpg)
What to do as Bloggers?
WWW.BECOMEABLOGGER.COM
HAVE ABUSINESS MODEL
Create a business plan. Not sure where tostart? Search around online or join groups
or coaching clubs such as the Become aBlogger coaching club.
"Whether you think you can, or you thinkyou can’t, you’re right." - Henry Ford
![Page 13: Facebook Updates Algorithm. Bloggers, Pay Attention!](https://reader030.fdocuments.net/reader030/viewer/2022020301/587def5c1a28abab7e8b4903/html5/thumbnails/13.jpg)
More on this at WWW.BECOMEABLOGGER.COM