Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
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Transcript of Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, &
Blogs, Oh My!!
By: Taylor Brione Ballard, @taylorbrione
Why Non-Profits Need Social Media & How They Can Use It
ABOUT ME
• Blogger & Social Media Strategist
• www.taylorbrione.com
• www.twitter.com/taylorbrione
• www.facebook.com/taylorbrione
• http://www.linkedin.com/in/taylorbrioneballard
Social Media For Non-Profits
• What is Social Media?
• Blogs
• How can it help me raise more money?
• Q&A
What is Social Media?
• Forms of electronic communication through which users
create online communities to share information, ideas,
personal messages, and other content.
-Merriam Webster Dictionary
What Makes It “Social”?
• The Fusion of Technology and Social Behavior
• Conversational vs. Lecture
• Naturally Shareable
• Created or Enhanced by consumers/clients
Is your
organization
one of them?
Source: The Discovery Communications Group
Why NPO’s Need Social Media
• Build Community
• Share Your Organizations Mission
• People Become Part of Your Cause
• “Social Media Cultivation”
Facebook 101
• 1.26 Billion Users
• 128 Million daily users in the US
• Post Engagement within first 5 hours 75%
• Pieces of content user exposed to at each login 1500
• Average time spent per visit 20 minutes
• Average user connected to 80 fan pages
• Fastest growing demographic are those 55+-Digital Marketing Ramblings
Be sure to set up a “Like” Page
People can
like without
approval
Post come
from the Page
(not admin)
Vanity Url
available
after 25
likes
Visible
to search
engines
Insights and
Demographics
Available
-can also send
messages to “likers”
-able to schedule post
-must have a personal
page before you can
have a profile, can
assign others as admin
Facebook 101
• Keep your Facebook page active
• Need one thing posted daily (video, status update, event)
• Respond to people who interact on your wall
• Share relevant content of others
Twitter 101
• 106 Million total users
• 460,000 New Accounts Daily
• 20.6 million adults accessing once a month
• 55% share links to news stories
• 72% of corporations use Twitter
• Average user has 126 followers
• Sends over a billion tweets every 72 hours
-Social Media Add
Tweet:
140
character
message
sent on
Hashtag: # followed by
a keyword, that can be
followed and search on
@username
People whose tweets
you are reading
People who
are
connected to
you and read
your tweetsWrite 140 character message
here
Blogging 101
• 67 million people blog on blogging sites
• 77% of internet users use blogs
• 23% of Fortune 500 companies have a blog
• 60% of users feel more positive about a company after
reading its blog
Keeping Social Media Positive
• Not all comments will be positive
• How your admin responds says a lot about your
organization
• Apologize when wrong
• Be sure to not post controversial/political content if that’s
not the nature of your organization
• Be aware of what’s going on