FACEBOOK

Training: Round 2

Facebook Facts:

#1 Social Networking site - over 350 million users

Fastest growing demographic - 35 years + Average user has 130 friends on the site More than 45 million status updates each

day More than 10 million users become fans of

Pages each day Facebook Connect now makes it easy to

integrate into any site

Social Media News Sites

http://mashable.com/ http://www.powered.com/ http://www.marketingprofs.com/ http://www.smartbrief.com/iab/ - sign up

for free daily updates http://www.imediaconnection.com/ - sign

up for free daily updates

Facebook Applications

What is a Facebook application? It is a platform for developers which provides

a framework to interact with the core facebook features

Examples of applications: Alerts, Business, Chat, Classified, Dating,

Education, Events, Fashion, File Sharing, Food and Drink, Gaming, Just for Fun, Messaging, Mobile, Money, Music, Photo, Politics, Sports, Travel, Utility, Video, iPhone

The Facebook iPhone app has 19,652,145 monthly users!!

Companies that create custom apps

Facebook - http://developers.facebook.com/ - technical expertise required (do it yourself) Integrate Facebook into your site using Connect Build Facebook-enabled iPhone apps Create an application that runs inside Facebook

Involver - http://www.involver.com/ - offer both free and paid apps Union Plus uses Involver’s FREE Twitter app

Facebookster - http://www.facebookster.com/ - high end paid apps

Cheddr Media

http://www.cheddrmedia.com/ A platform for social media apps and

community-driven promotions. Helps drive customer engagement with

interactive widgets and microsites. Provide customization, hosting, and

optimization. Focus is on Twitter applications and contests

Successes promoting Union Plus contests on our Facebook page and driving traffic to customized contest widgets.

Very cost effective contest platform compared to competitors.

Facebook Advertising

Facebook advertising allows you to reach and connect with your target audience

Setup is similar to Google’s PPC advertising You can promote your Facebook Fan page,

website, contest, campaign, etc. Track progress with real-time reporting

Number of impressions and click through rates Gain insight about who’s clicking on your ad

Age, gender, location MySpace now provides “HyperTargeting” that

targets individual’s interests

Advanced Customization

Create completely customized pages SEIU’s landing page can collect visitor data

Facebook.com/unionplusTwitter.com/unionplus