Facebook Trade Show Seminar

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© 2010 Brian Linton The Power of Facebook: Using Facebook to Grow Your Retail Business July, 2010 © 2010 Brian Linton Presented by Brian Linton Founder Sand Shack LLC Brianlinton.com Unitedbyblue.com

description

The slide show from the seminar on Facebook and how to use it in the retail industry.

Transcript of Facebook Trade Show Seminar

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The Power of Facebook: Using Facebook to Grow Your Retail Business

July, 2010

© 2010 Brian Linton

Presented by Brian LintonFounder Sand Shack LLC

Brianlinton.comUnitedbyblue.com

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© 2010 Brian Linton

My Background

Grew up in Singapore and Japan

Founded Sand Shack while in college in 2006

Also while in college, founded a coffee company – and failed

Launched United By Blue May 1st 2010

Live and work in Philadelphia

Girlfriend’s name is Joanna and Dog’s name is Zoey

Speak Chinese, love to travel, write, and scuba dive

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Facebook Page

A Facebook Page is a public profile that enables you to share your business and products with Facebook users

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Research Shows Benefits

• Facebook fans made 36 percent more visits to the store each month.

• Facebook fans spent 33 percent more at the store.

• Facebook fans had 14 percent higher emotional attachment to the store brand.

• Facebook fans had 41 percent greater psychological loyalty toward the store.

Study by Rice University

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Most Important Rule

Facebook is about connecting with people

Not about blatantly selling your products

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Don’t Waste Time

What is your basic objective?

Getting more customers in the door?

Building brand awareness?

Promoting events?

Creating a venue for customer support?

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Keep Things Fresh with Status Updates

• Take fans behind the scene at your business.

• Start a conversation your customers will partake in

• Humanize your business with posts

• Share opportunities with your customers / Special offers

• Promote community or charity projects

• Thanks employees and customers for an accomplishment

• Share videos and pictures

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Keep Things Fresh with Status Updates

• Industry news (trade shows, exhibitions, product recalls)

• Tips on using your products/services

• Stories about how your producst/services have helped people

• Stories about your employees and your customers

• You can link to or provide product reviews

• Provide links back to your blog/website

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Elements of a Successful Facebook Fan Page

Create a resource– Provide quality content – link back to your blog

Create contests that include participation– People love free stuff!

Target a demographic– Target an active group of people

Link up to other social media platforms– Twitter, blogging, foursquare, myspace, etc…

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Video

Add your own YouTube videos to your wall

Provide unique insight into who you are and what you do

Keep videos short

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Images

Images increase interaction rates

People are more likely to read something with pictures

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Success Story – Trail Creek Outfitters

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Success Story – Sprinkles Cupcakes

Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake.

Incentives to help fan base grow.

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Facebook Advertising

Should you pay to advertise on Facebook?

Pros:Highly accurate target advertisingAffordable pay per clickEasy to use and setup

Cons:Can get expensive, fastFacebook ads are largely ignoredMust convert clicks to sales

Advertising is not very social (despite Facebooks efforts)

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Get More Fans

Add Facebook Link to your website homepage

Add Facebook information at checkout counter

Add Facebook information in any newsletter and email

Ask people to tell others about your page

Give an incentive

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Facebook Search

Find and connect with people or groups who have influence over your potential customers

Search for what matters to your business

Reach out and network with leaders of relevant groups

Join groups and make friends

Note: Only Leaders/Administrators can mass-message all members and fans about you

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Create Unique Facebook Pages

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Insights

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Too Much Work?

Make employees or interns Admins

Admins can post as if from the company

You still have ultimate control

University students want social media related experience

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Custom Pages – Welcome Page

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Custom Pages – Shopping Page

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Custom Pages – Beach Cleanup Information

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Contact Brian: Tel: 508-292-9427 or [email protected]

Contact Information