DataSift and Facebook Topic Data

Who is DataSift?

What is Facebook Topic Data?

Marketers Are Making Big Investments in Facebook

1 BILLION+DAILY ACTIVE USERS

PEOPLE SPEND 46 MINS/DAY

ON FACEBOOK (1)

50M+SME BUSINESSES

WITH ACTIVE FACEBOOK PAGES

2.5M+ACTIVE ADVERTISERS

$5.6B Q415 AD REVENUES

GROWING 57% YoY

Source: Facebook Q4 2015 Earnings Report (1) Facebook, Messenger, Instagram.

Don’t Settle for Partial InsightsWithout Facebook topic data you only get a glimpse of what is possible!

Topic Data Unlocks Unique Insights for MarketersDATASIFT + FACEBOOK Partnership FACEBOOK TOPIC DATA

ENGAGEMENT ACROSS FACEBOOK

Facebook Topic Data Insights From Scout

What Targets Are Available for Analysis in Scout?

Age Ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, unknownAuthor Type Fan page or user page

Country Breakdown by countryGender Breakdown by gender

Hashtags Find out what the top hashtags used areInteraction

Type Story, comment, like, share, or re-share

Links Top links shared around a topicMedia Type Post, photo, share, link, video, or noteTop Topics “Top Topics” and related topics (determined by Facebook)Sentiment Sentiment of posts (determined by Facebook)

This different “Targets” are ways users can

filter reports and can be “stacked

together” like top links from women

in the UK

So what can we do with this data?

Sysomos Scout Capabilities: Unlock Unique Insights

Brand • Product Content • Links Industry • Topic AudienceBrand Analytics Content & Media

AnalysisIndustry & Topic

ResearchMarket Research to Inform Creative &

CampaignsBrand Reputation Management

Campaign AnalysisCompetitive Analysis

Influential Media Analysis

Topic Analysis Content Discovery

Industry BenchmarkingTopic-Specific Analysis

Vertical Applications (e.g. TV)

Creative & Campaign Design

Audience Affinity AnalysisAudience

Discovery/Expansion

Sysomos Scout will support any use case that does not rely on the specific identity of the individual, including, but not limited to:• Market Research• Creative Content Optimization• Reputation Management• Share of Voice• Measuring Customer Satisfaction• Demand Forecasting• Risk Management• Resource Allocation

Sysomos Scout data provides secondary support to use cases such as influencer identification and customer service by providing the big picture behind the individual-level interactions.

…Across Your Organization

BRAND HEALTH

CUSTOMER EXPERIENCE

MARKETING OPTIMIZATION

OPERATIONAL EFFICIENCY

REVENUE GENERATIONINNOVATION

Use Case: Content Validation

• Weight loss company assumes target audience is middle-aged women

• Turned to Scout to validate claim, learning engagement is being lead by men

• Used this insight to retarget their campaign to appeal to both men and women

Use Case: Display Ads• Game developer is about to launch a new game• Using Sysomos Scout, they identify the sources

(YouTube Blogs, etc.) being shared most often by their target demographic when interacting around a competitor

• Use this information to sponsor the same channels with targeted influencers and display advertising to push the launch of the new game

Thank You!@Sysomos