Facebook timelines-for-pages by dave woodson
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Transcript of Facebook timelines-for-pages by dave woodson
By Dave Woodson | DaveWoodson.com | [email protected] | (219)872-8000
850 million monthly active users480 million daily active users425 million monthly active users who used
Facebook mobile productsAvailable in more than 70 languagesAccounts for more than 95% of social
networking
FACEBOOK IN 2012
Introduced to Pages on Feb. 29th
Grace period until March 31st All pages switch to the new Timeline layout
on March 31st.
Many new changes such as no default landing page, bigger custom page width, large cover image plus many more
THE TIMELINES LAYOUT
What's New with Timelines?
Friend FeedPin PostsMilestonesStarred StoriesPrivate MessageAdmin PanelActivity Log
Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed
1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend
Activity
COVER IMAGE
851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand wellNO – Price or purchase infoNO – Contact info such as website, ph. no.,
addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up
Now
WHAT CANNOT BE ON THE COVER
GREAT COVER IMAGE EXAMPLES
180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use a headshotCan be creatively combined with your
Cover Image
PROFILE PICTURE
COMBINING PROFILE PICTURE & COVER IMAGE
155 characters longGood to include URL (start with http:// to
make it clickable)If URL is too long, use shortening service
(bit.ly)Should describe your company and what you
doEntire box is automatically
linked to your Info page
ABOUT SECTION
Only 4 displayed –users must click the drop down / more arrow
1st one – photos, can’t be changed; others can – make good use of this prime real estate
Thumbnail is customizable – 111 x 74 pixelsChoose thumbnails that encourage the user to
click
APP DISPLAY
Allows users ability to choose how they interact with your page
Highlights – what FB deems most important
Posts by Page – only admins’ posts shownPosts by Others – everyone except admins’
posts. Allows users to see what others are saying about your brand
HIGHLIGHT FEED
Allows users to easily navigate your page by date
Since users can now dig deeper into your page’shistory, make sure you prune your page
Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?”
TIMELINE NAVIGATION
Statistics box appears at the end of each month
Shows what / who the page has liked, how many likes the page hasand how many people are “talkingabout this” i.e. engaging with your page
TIMELINE NAVIGATION CONT’D
ACTIVITY FEED
Activity Feed is the new WallFacebook’s Edgerank algorithm decides which
stories are to be displayed and which are to be hidden.
Admins can change / edit any post with the little pencil icon at the top right of all posts.
Admins can also disable posting for specific fans in case someone starts spamming your page
Pinning posts keeps it at the top of your activity feed for 7 days
Use it for important updates, contests, announcements etc
Add links and additional info in the description
Pin posts by clicking pencil icon at the top right of the post
PIN POSTS
Focuses on highlighting the users’ friends’ interaction with the page.
Shows interaction from your fans’ friendsIncreases social proofFeature can be turned off
in admin panel
FRIEND FEED
Used to highlight important dates & events Admins set the date of milestones which enter
the timeline at that dateMilestones hold more weight in FB’s
algorithm so they will appear in more fans’ newsfeeds
Use for new store opening, new product launch, when you company was founded etc
MILESTONES
Any post can be starred so that it stands outSimilar to Milestones but not as big of an
eventStretch to fill up entire page (both sides)Dates can be changed so they
appear where you want them to in your page’s timeline
STARRED STORIES
Fans and non-fans can send messages to pages
This feature can be turned on or offPages can only respond – not initiate a
conversationPages can only send 2 messages back for
every 1 receivedNot to be used to sell – use it to build trust
and relationships with your fans
PRIVATE MESSAGE
Appears at the top of your pageCan be hidden from view Allows for quick access to
stats such as notifications, likes, messages and Insights
Also where you edit yourpage info and settings
ADMIN PANEL
Allows admins to see page activity broken down by category
Provides admins with easy access to all parts of their page
ACTIVITY LOG
Timelines become mandatory as of March 31st 2012.
Default landing pages / welcome tabs do NOT exist inside the new timelines layout
All apps will function as normalCustom page sizes have increased to 810 pixels
wideEmbrace the changes or become obsolete!
WRAP UP
For More information Call Dave @ (219)872-8000