Facebook Timeline for Brands UW SMC – Spring 2012.
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Transcript of Facebook Timeline for Brands UW SMC – Spring 2012.
Facebook Timeline for BrandsUW SMC – Spring 2012
Facebook TodayWorld’s largest social network (845+ million users).
1 out of every 5 page views in U.S.
425 million mobile users.
37 million fan pages with more than 10 Likes.
Timeline TakeoverDebuted in Sept. 2011 for general users.
Timeline for brands launched in March 2012.
Promised to “showcase brands’ unique stories and identities.”
How’s that working? Brands get 46% more engagement per post with Timeline.
Engagement boost climbs to 65% for photos and videos.
* Simply Measured (2012)
A Whole New WorldTimeline presents
fan pages in a totally new light:
A Whole New WorldTimeline presents
fan pages in a totally new light:o More visual
A Whole New WorldTimeline presents
fan pages in a totally new light:o More visualo Better control over
look and feel
A Whole New WorldTimeline presents
fan pages in a totally new light:o More visualo Better control over
look and feelo Bring your
communities to life
Key FeaturesLarger cover photo
No more landing pages or tabs
Apps on top of the page
Pin & feature important posts
Message fans directly
Deeper admin panel
Larger Cover Photo850 x 315 banner
Coveys emotional appeal
TOS prohibit prices, calls to action, contact info, and promotions
No More Landing Pages or TabsNew fans used to be
directed here
Fan-gated apps still permitted, but not as landing page
Visitors always see the Timeline first
Apps on Top of the PageThumbnails at the
top of the page
Photos, videos, events, promotions
Feature up to 12 apps, though first one always photos
Pin & Feature Important PostsHighlight a current or
past post
Pinning keeps it at the top of the page
Featuring stretches it full width of page
Great for campaigns
Message Fans DirectlyBrands can now connect
with fans through messages
Pages cannot send private messages to fans
Respond to questions
Notifications appear in the admin panel
Deeper Admin PanelDisplays automatically
at the top of page
Shows notifications, messages, new likes
New Facebook Insightso Friends of Fanso Talking About This
What We’re SeeingContent is still king (well, at least photos and videos)
First impressions are even more important
Once a day isn’t enough—just 16% of fans see your posts
Friend mentions appear in the the Timeline
Pinning posts increases engagement; wall posts are down
If You Only Remember One ThingFacebook doesn’t care what you have to say. It only cares what
you have to show.
If You Only Remember One ThingFacebook doesn’t care what you have to say. It only cares what
you have to show.
EdgeRank’s Weighted PostsPhotos / Videos
Links
Status Updates
EdgeRank’s Weighted PostsPhotos / Videos
Links
Status Updates
These get seen in your fans’ news feeds.
EdgeRank’s Weighted PostsPhotos / Videos
Links
Status Updates
These get seen in your fans’ news feeds.
These do not.
Old posts look like this.
But that’s not good enough anymore.
• Upload a photo!• Include shortened link
in status update
Questions?
Facebook Timeline for BrandsUW SMC – Spring 2012
Presented by Derek BeltBanyan Branch Social Media Agency
@derekbelt