Ten Things Financial Executives need to Know About Facebook and Social Media
Facebook Studio Awards Top Ten
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Pusher's pick of the 2013 Facebook Studio award winners, along with a top line analysis of what common factors each social media campaign shared.
Transcript of Facebook Studio Awards Top Ten
This is Pusher’s top ten of the 2013 Facebook Studio Awards We’ve tried to summarise each entry to a page with a snapshot of the work, and why we believe it was effectiveSee them all for yourself www.facebook-studio.com/awards/
OREO DAILY TWIST: DRAFT FCB / 360i
CONTENT DRIVEN IDEA WITH FACEBOOK ADVERTISING DAILY, TOPICAL CONTENT CREATED
100 ADS IN 100 DAYSPICKED UP BY BLOGGERS AND MEDIA
FUN, REAL TIME, TOPICAL CONTENT
NOVELTY FACTOR PR STUNT
GREW FROM 26 > 27 MILLION FANS
AVG 1472 SHARES / POST231M EARNED IMPRESSIONS
http://www.facebookstudio.com/gallery/submission/oreo-daily-twist-4
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A LITTLE VILLAGE GOES GLOBAL: JUNG VON MATT / LIMMAT
SOCIAL/REAL WORLD INTEGRATIONLIKE OBERMUTTEN VILLAGE’S (POP. 72) FACEBOOK PAGE AND BE ADDED TO THEIR VILLAGE BULLETIN BOARD
REAL WORLD INTEGRATION NOVELTY FACTORPR STUNT
MOST ACTIVE PAGE IN SWITZERLAND4/5 FANS INTERACT WITH PAGE16,000 FANS60 MILLION EARNED MEDIA IMPRESSIONS
http://www.facebookstudio.com/gallery/submission/a-little-village-goes-global
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GREY POUPON: CP+B
HISTORICALLY CLASSY MUSTARD MADE USERS APPLY TO BECOME FANS OF THEIR FACEBOOK PAGE. YOU WERE ONLY ACCEPTED IF YOU HAD BEEN CLASSY ENOUGH. PEOPLE ACCEPTED RECEIVED LUXURIOUS REWARDS.
NOVELTYREAL REWARDSPR STUNT
100,000,000 IMPRESSIONSNATIONAL PR COVERAGE
http://www.facebookstudio.com/gallery/submission/society-of-good-taste
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AIR ASIA FRIENDSY: PUBLICIS MOJO
APP ALLOWING YOU TO INVITE 300 OF YOUR FRIENDS ON AN A330 FOR A TRIP TO KUALA LUMPUR TOGETHER.
PERSONALISATIONHUGE INCENTIVEPR STUNTNAVIGATING FACEBOOK TERMS AND CONDITIONS!
12,500 ENTRIES$1.6M EARNED MEDIA
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http://www.facebook-studio.com/gallery/submission/airasia-friendsy
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TOSHIBA/INTEL THE BEAUTY INSIDE:PEIRERA & O’DELL
A SERIES OF FILMS STARRING EVERYDAY PEOPLE VIA SOCIAL MEDIA AUDITIONS
PERSONALISATION. REAL WORLD OUTCOME.STORYTELLING.
4,000 AUDITIONS69M VIEWS OF THE FILM95,000 INCREASE IN FANS
http://www.facebookstudio.com/gallery/submission/the-beauty-inside
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NIKE 1THOLOGY: RGA
TRIBUTE TO NIKE AIRFORCE ONE THROUGH APP ALLOWING YOU TO SORT THROUGH THE ENTIRE HISTORY OF AF-1’S, INCLUDING MARKING ‘WANT’ OR ‘OWN’ AS A FACEBOOK ACTION. SHOES WITH THE MOST ‘WANTS’ WERE BROUGHT BACK IN 2013 BY NIKE.
TAPPING INTO SUBCULTUREREAL WORLD OUTCOME
NO PAID MEDIA23,000 VISITORSAVG 5 MINUTES / VISIT
http://www.facebookstudio.com/gallery/submission/1thology
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HEINEKEN SQUAD NUMBERS: TBWA
500,000 ORANGE FAN SHIRTS GIVEN AWAY ON HEINEKEN CARTONS WITH UNIQUE CODES. TAKE PHOTOS OF YOURSELF DOING CRAZY STUNTS, UPLOAD TO FACEBOOK APP TO WIN FOOTBALL TICKETS.
CULTURALLY RELEVANTHUGE INCENTIVES (FREE GIFT AND MAJOR PRIZE)
500,000 CARTONS SOLD IN 2 WEEKS (30% INCREASE IN SALES)60,000 CONNECTED SHIRT NUMBER TO FACEBOOK (12% CONVERSION)25,000 STUNTS UPLOADED
http://www.facebookstudio.com/gallery/submission/heineken-squad-numbers
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OAK REVERSE ROBBERIES: THE MONKEYS
TELL US WHERE YOU WANT YOUR OAK AND WE’LL REVERSE ROB YOU
NOVELTY FACTOR REAL WORLD OUTCOME
3,000 REQUESTS FOR A REVERSE ROBBERY60 NEW STORES STOCK OAK
http://www.facebook-studio.com/gallery/submission/reverse-robberies
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NEWCASTLE BREWERY NO BOLLOCKS: DROGA5
CONTENT ENCOURAGING EVERYONE TO TAKE A “NO BOLLOCKS” LOOK ON LIFE. SUBTEXTER APP WAS A MEME CREATOR POINTING OUT HOW BOLLOCKS THE IMAGE WAS.
BREAKS CATEGORY FORMATNOVELTY FACTORCULTURALLY RELEVANT TO THE UK
230% INCREASE IN FANS OVER 6 MONTHS25% ENGAGEMENT
http://www.facebookstudio.com/gallery/submission/no-bollocks
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ONE COPY SONG: RGA
HIP HOP ARTIST ADAM TENSTA CREATED A SONG ONLY ONE PERSON AT A TIME COULD LISTEN TO. USERS QUEUE IN LINE ON A FACEBOOK APP TO WAIT THEIR TURN TO HEAR IT. CUT THE QUEUE BY SHARING THE ARTISTS EXISTING MUSIC ON YOUTUBE/SPOTIFY/FACEBOOK
ONE OF A FEW TO LISTEN TO THE SONGEXCLUSIVE PRODUCTGREAT MOTIVATION TO SHARE
20x INCREASE IN FANS ACROSS 40 COUNTRIES
http://www.facebook-studio.com/gallery/submission/one-copy-song
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KEY THEMES ALL FOCUS ON A MOTIVATION TO PARTICIPATECulturally relevant - sport / national pride / sub culturePersonalisation - give me something relevant to meBig incentive - lot’s of money, recognition or money can’t buy prizeReal world integration. Do something online, see it in the real world
WHAT’S IN COMMON?Roughly half of these examples are standalone tactics, while the others are the core of a larger campaign with POS or ATL integrationThe success of most campaigns extends beyond Facebook into mainstream news via a planned PR approachThese campaigns are not about gaining ‘likes’
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