Facebook project for Event Planning Industry
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This is a project I developed for my Social Media class. I was asked to analyze two other people´s accounts within the event planning industry and then create my fictitious company´s account in the same social media and utilizing marketing tools to benefit it.
Transcript of Facebook project for Event Planning Industry
IEP-International Event Planners
Keywords: Events, Event planning
URL: https://www.facebook.com/IlElP?sk=app_240107922701108
Positioning of the Company: Professional International Unique Variety of services
Targeted Audience: Male & female (Mostly female) From 20 to 50 years old Interested or need to plan an event English speakers
Logo as profile picture
IEP-International Event Planners
Strategy: Communicate
Tactics: Photos Landing/welcome page
Welcome page
Photos
Communicate
Diversity Wedding & Event Planners
Keywords: Events, Event planningURL:
https://www.facebook.com/DiversityWedding
Positioning of the company Professional International Trendy Diversity
Targeted Audience Male & female From 20 to 50 years old Interested or need to plan an event Spanish speakersLogo +
picture of planners as
profile picture
Strategies: Brand awareness Communicate
Tactics: Photos Videos
Brand Awareness
Communicate-Engage
Video posts
Diversity Wedding & Event Planners
Comparison Diversity Wedding and Event
Planners
High frequency of postings
Pictures and videos of works
Logo and pictures of owners-planners
Lower number of fans but higher
talking about
High interaction with fans Valuable content
IEP- International Event Planners
Low frequency of postings
Not proper pictures- No videos
Logo to identify the company
Higher number of fans but lower
talking about
Low activity and interaction with fans Not very interesting content
Diversity Wedding & Event Planners
