PRESENTED BY , GANESH DUTTA Universal Business School, Mumbai

Facebook, Inc.

Social Network Company

Facebook is an online social networking service headquartered in Menlo Park, California. Its name comes from a colloquialism for the directory given to students at some American universities.

FOUNDED : February 4, 2004, Cambridge,Massachusetts,US

Headquarter : Menlo Park, CA, United State of America

CEO : Mark Zuckerberg

Founder : Mark Zuckerberg, Dustin Muscovite, Eduardo Savarin, Andrew McCollum, Chris Hughes.

USER ENGAGEMENTS

More than 1. 35 billion active users are currently on FACEBOOK . Increased 14% year over year.

Percentage of online adults that visit Facebook at least once a month 72% .

Total number of Facebook daily active user 864 million. Increased 19% year over year.

Daily active user in Asia 228 million .

Daily user in US and CANADA 152 million.

16 million local business pages have been created as of may 2013 .

7.5 promoted posts have been made from June

2012 to 2103 .

Revenue for the third quarter of 2014 total $3.20 billion, an increased of 59% compared with $2.20 billion in the third quarter.

Revenue from advertising is 2.96 billion Payments and other fees revenue was 246

million .

The country with the most active Facebook users is Canada

Percentage on digital time i.e. spent on Facebook each day 6%

Percentage of millennia's(15 to 34 years old)that uses Facebook 66%

Percentage of young 12 to 17 Facebook users that use it “all the time” 28% .

Size of user data that Facebook stores more than 300 petabytes.

# Name Total Likes  % of Likes Daily Growth

1    Facebook for Every Phone

53,318,608 16 +97,663

2    Vodafone Zoozoos

15,029,136 94 +23,312

3    Tata Docomo

12,050,834 89 +1,444

4    A.R. Rahman

10,936,175 74 +11,675

5    Sachin Tendulkar

9,554,059 82 +24,729

6    AKON 9,021,756 18 +2,839

7    Nokia India 8,855,240 95 +8,074

8    Shreya Ghoshal

8,557,964 75 +10,599

9    Sonu Nigam

8,554,752 77 +14,855

10    Samsung Mobile India

8,387,571 97 +26,218

11    Fastrack 7,462,476 94 +1,218

12    Indian Cricket Team

7,393,372 87 +13,604

13    Pepsi 6,780,491 27 +3,181

14    Shakira 6,583,088 9 +5,023

15    Salman Khan

6,487,130 64 +27,917

16    3 Idiots Movie

6,472,292 62 +1,713

17    Yo! Yo! Honey Singh

6,413,774 80 +33,361

18    MTV Roadies

6,396,423 88 +7,101

19    Justin Bieber

6,373,107 11 +595

20    Intel 6,259,257 27 +2,949

21    Kingfisher 6,165,729 95 +5,083

22    Facebook 5,898,101 6 +1,232

23    Samsung Mobile

5,660,142 20 +11,384

24    Enrique Iglesias

5,576,386 16 +9,064

25    Aircel India 5,541,017 98 +16,730

Percentage of Facebook user that are male 47% and female 53%

Five new Facebook profile are created every 3 second.

On Thursdays and Fridays engagement are 18% higher.

Highest traffic occurs mid week between 1 to 3 p.m.

There are 83 million fake profiles.

Photo uploads total 300 million per day.

Facebook penetration 8.2 percent .

Number of Facebook user in India 102 millions .

55% of active users log on to Facebook more than once a day .

Top global topic on Facebook is Worlcup in 2014 .

Average time of spent on Facebook per user per

month 8.3 hours .

18

FACEBOOK 

23.7

74

7.8

117

Rank BrandBrand Value ($bil)

1-Yr Value Change

(%)

Brand Revenue ($bil)

Company Advertising ($mil)

1.Shakira 106,329,363 likes

2.Cristiano Ronaldo 104,204,854 likes

3.Eminem 98,848,854 likes

4.Rihanna 92,008,636 likes

5.Vin Diesel 88,325,690 likes

6. Michael Jackson 79,997,718 likes7. Katy Perry 78,050,097 likes8. Justin Bieber 76,143,552 likes 9. Lady Gaga 67,305,585 likes10. Linkin Park 66,156,319 likes

TOP 10 FACEBOOK FOLLWERS IN WORLDWIDE

TOP 10 FACBOOK FOLLOWER IN INDIA

1. Narendra Modi 26,719,127 likes2.Shreya Ghoshal 23,544,512

likes3. Deepika Padukone 23,412,487 likes4. Sachin Tendulkar 23,744,983 likes5. Salman Khan 21,680,105 likes6. A r Rahman   21,342,195 likes 7. Virat Kohli 18,292,574 likes8. Aamir Khan 15,461,687 likes9. Priyanka Chopra 15,358,943 likes10.Sharukh Khan 11,969,215 likes