Facebook Paid Advertisement
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Transcript of Facebook Paid Advertisement
Session on Facebook Paid Advertisement
Session Objectives:-
• Facebook Ads Intro• Types: Paid & Unpaid• Create Adds• Advertising Options• Tools
Facebook Introduction:-
• What is facebook? • Facebook is an online social networking service.• Feb 2004 by Mark Zuckerberg with his college
roommates and fellow Harvard University students. • Facebook has eased the way to access to different
regions of the world.
Importance of Ads :
• Due to the size of Facebook’s user base, ads can be a powerful and affordable marketing option for your page or website
•With planning and testing you could get your business in front of a huge audience for a few dollars per day
Facebook ad funnel :Reach Large Audience
Reach
the Right Audience
Repeated Visibility
Engagement
$$
Creat AddsWhat can you do with facebook ads?
• Create Facebook Ads – Image, Title and Ad TextA) An Image: • The image can’t be larger than 110 x 80 pixels• The image have a 4:3 (or 16:9) ratio• The image can’t be larger than 5 kilobytesB) It should be with 25 characters you have to explain.C) Text: Need the 90-character piece of text to
explain why a Facebook user should click your ad.
5 steps to a live facebook ad!
Advertising options
Step 1:Advertise
your page or website?
Step 2: Determine Your Objective
• Get people to see and engage with your content• This ad option let’s you:• Choose your page post that you want to promote• Designate the audience that will see the post
Step 3: Create Your Ad
• Choose your page post
• Write copy• Create headline• Choose photo
• Tip: Photos with people usually perform best
Step 4: Choose Your Audience
Audience Selection:• Location
• Country, State, City, Zip• Age• Gender• Interests• Connection to your page• Friends of Connections
Step 5: Choose Your Budget
Budgeting:• Choose an ad campaign• Determine run dates• Decide if you want to
pay for clicks, views or actions
Mukesh Kolhe Software Engineer (TC) smartData Enterprises (I) Ltd.Scaling Expectations
V: 91-712-3223983 www.smartdatainc.com
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