Facebook Negative Feedback — How it is impacting EdgeRank
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Facebook recently made a significant change to the EdgeRank algorithm that increased the importance of Negative Feedback. As a result, understanding Negative Feedback is now an integral component for optimizing EdgeRank, and keeping at bay any negative impact on your content is more important than ever. More on http://edgerankchecker.com
Transcript of Facebook Negative Feedback — How it is impacting EdgeRank
NEGATIVE FEEDBACK
The Simple Reason FacebookPages Are Losing Reach
EdgeRankChecker.com
Facebook recently made a
significant change to EdgeRank
EdgeRank is now valuing a
post's Negative Feedback at
a much heavier weight
Negative Feedback on
your content can effectively
destroy your post’s reach
Facebook defines Negative Feedback
as any of these actions by a fan:
● Hide : Hide this story
● Hide All : Hide all stories from a Page
● Report Spam
● Unlike Page
The most common thing a Facebook fan will
do when they don't want to see your page’s
post in their news feed is hide it
76%Hide Post
16%
8%
Hide All Posts From Page
Report as Spam
Unlike Page : <1%
How Are Facebook Fans Reporting Negative Feedback?
How Do I Monitor
My Negative Feedback?
1. Head to Facebook Insights, export your
data, then import it into a spreadsheet to
take a look at each post’s individual
Negative Feedback
or
2. Use the EdgeRank Checker Negative
Feedback Analysis tool to see your median
Negative Feedback and benchmark against
your Industry
3 Keys to Avoid
Negative Feedback
1. Images are Negative Feedback magnets
One of the most frequently suggested EdgeRank
optimization tips is to post images regularly. While
this is often true, it can be abused. Use images
when applicable, and don't post too many viral cat
photos just to pick up cheap engagement. Use your
judgement and creativity to bring true value to
your image posts.
2. Keep content in line with your
fans' expectations
Your fans expect certain types of content in
the news feed, and they will not hesitate to
hide your content when it strays off topic.
3. Expect a correlation between
engagement and Negative Feedback
The more people that see and interact with your
content, the greater reach it ultimately will have.
However, this might start to impact your Negative
Feedback. As a post starts to gain popularity, it will
also start to get into people’s news feeds that are not
used to seeing your page content. And some of these
fans will not be interested in your content.
As a brand manager, you'll need to keep
this new variable in mind when creating
content, just remember:
Everything in moderation &
Understand your fans' expectations
EdgeRankChecker.com
