Facebook Messenger - CLICK! Digital Expo · Botsify. FlowXO. Great! But how will chatbots help me?...
Transcript of Facebook Messenger - CLICK! Digital Expo · Botsify. FlowXO. Great! But how will chatbots help me?...
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Facebook Messenger
By Russell Allert
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Do you use Messenger regularly? For business or
personal.
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Do you use it regularly for business?
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How many of you have the app installed on your
phones?
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russellallert.com.au/click
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Importance of Messenger
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11 Million Active Messenger Users
in Australia
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1 Billion People Globally
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More people using messaging apps than
social networks
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By 2020, 80% of smartphone users are projected to be using a mobile messaging app
E-marketer, July 2017
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53% say they're more likely to shop with a
business they can message
Nielsen poll, March 2016
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Have you heard of WeChat ?
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WeChat is a digital walletCredit card
Pay billsHospital pre-registrations
Visa renewalOrder goods and services
Transfer money to other usersPay in-store
Book doctor appointmentsPay electricity fees or traffic fines
Book transportation (Taxis)Employees keep track of annual leave days & expenses that need to be reimbursed
Employees can ask for time off or even clock in to show they are at work…oh, and you can use it to chat too
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This is where Messenger is headed
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russellallert.com.au/click
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Businesses are already using this
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Tommy Hilfiger: As part of New York Fashion Week, Tommy Hilfiger built a Messenger experience that allowed customers to purchase items from a new clothing line, immediately after the show.
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Absolut: To drive product samples, Absolut vodka built a Messenger bot that provides potential customers a unique code they can use to redeem a complimentary drink at their favorite bar and get a discounted Lyft ride home.
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Two Parts:1.Chatbots
2.Messenger Ads
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1.Chatbots
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What are Chatbots?
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Bots are small programs that are designed to
automate the kinds of tasks you would usually
do yourself
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Building Bots
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CreateVs.
Build
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ManyChatChatFuelIt's Alive!
BotsifyFlowXO
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Great! But how will chatbots
help me?
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Customer serviceAsk questions
Handle complaintsPurchasesOrdering
Re-orderingSigning up for a subscription service
Signing up to newsletterProduct info
Ask directions - correct page on site or your physical storeAsking business hours
Making or confirming an appointmentReminders
Getting more photos of a productFeedbackSurveys
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Subscription
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Let’s talk email
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How many of you have an email list?
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How many of you make sales from it?
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What open rates are you getting?
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Imagine open rates of 90%
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How to get started?
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● Start thinking about it simply
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● Start thinking about it simply
● Start with your FB Page
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● Start thinking about it simply
● Start with your FB Page
● Set up simple bot with a simple welcome message: “Hey it’s us, let us know if you have any questions.”
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Then start building your Messenger
subscriber list
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● Spreading your Messenger Bot list buttons on landing pages
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● Spreading your Messenger Bot list buttons on landing pages
● Use ads to build your audience
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● Spreading your Messenger Bot list buttons on landing pages
● Use ads to build your audience
● You can also build organically via Facebook Page - use the “Get Message” post feature & Page Contact Button and change it to “Send Message”
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Once you have your list you can start to engage with them
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Driving people
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Messenger ads
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Messenger Ads:1.Placement2.Destination
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Placement Ads:Appears inside Messenger as a
message
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Destination Ads:Opens a Messenger window to prompt
chat
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Final Points
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Use Chatbot & People in combination
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Positives for Customers:
● Frictionless● Don’t have to leave the FB
platform● Gives personalised, one-on-
one communication
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Some other examples:
Derek HalpernHipmonkABC News
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Jump on this NOW - while it is not being used.
(You will kick yourself if you don’t.)
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Questions?
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Russell Allertwww.russellallert.com.au
www.indieprosummit.com
Twitter: @RussellAllert
Facebook: fb.com/RussellAllertDigital
Linkedin: www.linkedin.com/in/russellallert
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