Getting From Likes To Leads With Facebook

Businesses can use their Facebook page

to generate leads.

That is the ultimate goal of the business’s Facebook after all, right?

Here are a few

strategies to get fans to engage and even

opt-in.

Things like bribing fans with exclusive Facebook content

“like gates”

are proven to convert fans into

leads

(plug-ins that show fans attractive content offers when they "like" you)

The most

important

thing isFOCUS

Focusing your social media campaigns

– not just Facebook – around the all-important call-to-

action.

For example, when we go to our

Facebook page to promote this

post, we’ll make sure and tell our fans

what it is we want them to

do

Something like, “Like us” or “Tell us what

you think about

using Facebook to get

leads.”

After all, your business’s social media efforts should all be working to build more relationships, engage more fans, and

help you make more MONEY.

One of our favorite strategies:

Facebook contests

Not only are Facebook contests a great way to engage fans – they’re super

fun

The main thing to remember is:

Everything you put on

Facebook should

work to grab more

fans.

Do this with great informatio

n and great

offers.

Don’t appear

robotic

by using too many automatic

feed updates.

Lab Members: We have an awesome “Facebook Contests” video in our RAW Training

section. This video walks you through exactly how to set up a Facebook contest that not only brings you leads, but does so while

staying within Facebook’s guidelines.