Facebook lal
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Transcript of Facebook lal
FACEBOOK 101: A 4-H MARKETING TOOL
Heidi DusekYouth & Family Coordinator, Outagamie County UW-Extension
Resources for this presentation
This presentation is available at: http://www.slideshare.net/hmdusek
Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/
Definitions came from: www.techterms.com
Social Media Revolution Video
Who is YOUR audience?
What is most relevant to teens?(Ages 12-17): PEW Research: Internet & Tech
97% play computer, web, portable, or console games (Guitar Hero most frequently played), 78% play games online
71% are cell phone owners (of them 38% send text messages daily
64% have created content on the internet (35% blog, 54% post photos)
65% use social networking sites 32% have been a target of cyber bullying
Risks and Considerations
Who is your audience? Is it appropriate? Privacy (settings/expected behavior) Copyright & Fair Use Terms of Service Agreement
-liability, who owns the content Accountability
-how do people find your content Life of the Data (permission to post) Stability of site/Security
Before getting connected….
Social Networking
A term to describe how people are connecting with others around the world, using the internet.
Example: Facebook, MySpace, LinkedIn
Individual Profile
Fan Page
Ways to Use Social Networking Extend your network- find connections with
others-staff (network, program development, communication)
Marketing program/products-new audiences (marketing, awareness, fundraising)-fan pages (video tutorial)-group pages-event announcements
Communicate with other groups-Public or private
Whose using Social Networking? 73% of 12-17 years old have profile 86% of 18-29 year olds have profile 61% of 30-49 year olds have profile 47% of 50-64 year olds have profile 26% of adults 65 and older have a
profile.
These rates have quadrupled since 2005
Impact on Volunteer organizations Internet users are more likely than
others to be active in volunteer organizations (Adults)
82% social network users are even more likely to be active in groups.
56% of non-internet users.
What does this mean?
Overwhelmed?
Just know these applications exist to help you
If they sound exciting, try 1-2.