Facebook in The Philippines - March 2011 Data Snapshot

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    17-Oct-2014
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An overview of Facebook usage in The Philippines in March 2011

Transcript of Facebook in The Philippines - March 2011 Data Snapshot

Page 1: Facebook in The Philippines - March 2011 Data Snapshot
Page 2: Facebook in The Philippines - March 2011 Data Snapshot

22,472,980FilipinosonFacebook:

Source:Facebook,March2011

Page 3: Facebook in The Philippines - March 2011 Data Snapshot

(that’sroughlythetotalpopula>onofAustralia)

Source:UNdataviaWikipedia

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1in4toputitanotherway,almost

FilipinoshasaFacebookprofile

Source:basedonUNdata

Page 5: Facebook in The Philippines - March 2011 Data Snapshot

11,622,360FilipinawomenonFacebook:

Source:Facebook,March2011

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52%ofallFilipinousers( ) womenaccountfor

Source:Facebook,March2011

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7,414,220Filipinawomenaged18‐35useFacebook

Source:Facebook,March2011

Page 8: Facebook in The Philippines - March 2011 Data Snapshot

(that’saboutthesameasthetotalpopula>onofSwitzerland)

Source:Wikipedia

Page 9: Facebook in The Philippines - March 2011 Data Snapshot

20%ThenumberofpeopleusingFacebookinthePhilippinesincreasedbyapproximately

inthepast3months

Source:FacebookviaSocialBakers,March2011

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26Onaverage,Filipinos

visitFacebook

>meseverymonth

Source:Facebookvianickburcher.com,October2010

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5½hours…andtheyspendanaverageof

onthesiteinanygivenmonth

Source:Facebookvianickburcher.com,October2010

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# BrandPage Likes Growth

01 SmartCommunica/ons 971,317 1.21%

02 StarbucksPhilippines 788,206 1.95%

03 HairExperts(Sunsilk) 785,701 20.94%

04 NescaféPhilippines 369,032 12.05%

05 HavaianasPhilippines 362,379 2.09%

06 AxePhilippines 314,478 1.68%

07 7‐ElevenPhilippines 221,299 6.37%

08 L'OréalParisPhilippines 216,818 14.97%

09 GarnierPhilippines 149,997 2.28%

10 PizzaHutPhilippines 88,194 5.39%

TopbrandpagesonFacebookinthePhilippines

Source:FacebookviaSocialBakers,March2011

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SimonKemp

EngagementPlanner,BBHAsia‐Pacific

simon.kemp@bbh‐asiapac.com.sg

+6565003071

@eskimon