Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page
Transcript of Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page
![Page 1: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/1.jpg)
Brands get a
46% increase in user engagement with FACEBOOK TIMELINE.
Source: Simply Measured, http://bit.ly/HnjLFr
![Page 2: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/2.jpg)
Brands get a
65% increase in INTERACTIVE CONTENT engagement (video & photo) with Facebook Timeline.Source: Simply Measured, http://bit.ly/HnjVwz
![Page 3: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/3.jpg)
35% of consumer comments on company Facebook Pages are COMPLIMENTS.
Source: AT Kearney, http://bit.ly/Hnk1Ex
![Page 4: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/4.jpg)
8% of consumer comments on company Facebook pages are COMPLAINTS.
Source: AT Kearney, http://bit.ly/GXMNBe
![Page 5: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/5.jpg)
17% of company responses to consumer comments on Facebook call the consumer by NAME.
Source: AT Kearney, http://bit.ly/HnkczO
![Page 6: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/6.jpg)
A LAPTOP or DESKTOP computer is the primary device used for Facebook for
82% of U.S. adults.Source: 10 Facts about How and Why Consumers Like and Subscribe, http://www.factbrowser.com/facts/6413/
![Page 7: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/7.jpg)
70% of Facebook news consumers follow links posted by FRIENDS or FAMILY.
Source: Pew Research Center, http://bit.ly/GXNASY
![Page 8: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/8.jpg)
The median ratio of Facebook VIEWS : SHARES is
9:1.
Source: BuzzFeed, http://bit.ly/HnlUkL
![Page 9: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/9.jpg)
#FB4BIZWELCOME!
JEANNE HOPKINSVP of Marketing,HubSpot
CHRIS LUOHead of Global SMB Marketing,Facebook
![Page 10: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/10.jpg)
HOUSEKEEPING NOTES
INTERACT WITH US IN REAL TIME1USE HASHTAG
#FB4BIZ
![Page 11: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/11.jpg)
HOUSEKEEPING NOTES
INTERACT WITH US IN REAL TIME1USE HASHTAG
#FB4BIZ
FOLLOW US FOR ONGOING UPDATES2 Like
www.Facebook.com/Marketingwww.Facebook.com/HubSpot
22
![Page 12: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/12.jpg)
HOUSEKEEPING NOTES
INTERACT WITH US IN REAL TIME1USE HASHTAG
#FB4BIZ
FOLLOW US FOR ONGOING UPDATES2
GET THE SLIDES & RECORDING TOMORROW3
Like
M
![Page 13: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/13.jpg)
Facebook’s
1 2
3 4
stepsWORKSHOP
to Business SUCCESS
![Page 14: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/14.jpg)
1 2
3 4
Everything on Facebook Starts with Your Page
WORKSHOP METHODOLOGY
TODAY’SWEBINAR
![Page 15: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/15.jpg)
1 2
3 4
WORKSHOP METHODOLOGY
APRIL 25S $50 free ad
creditfor attendees
Connect with New Fans with Facebook Ads
![Page 16: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/16.jpg)
1 2
3 4
WORKSHOP METHODOLOGY
MAY 30
Engage Your Fans with Quality Content
![Page 17: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/17.jpg)
1 2
3 4
WORKSHOP METHODOLOGY
JUNE 27
Influence the Friends of Your Fans
![Page 18: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/18.jpg)
? WHY DO THESE STEPS MATTER?
#FB4BIZ
![Page 19: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/19.jpg)
BUILDING
CONNECTIONS FOR YOUR BUSINESS
#FB4BIZ
g
![Page 20: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/20.jpg)
DNot just CLICKS.
DNot just REACH.
![Page 21: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/21.jpg)
It’s about creating a
RELATIONSHIPq
Chris Luo likes HubSpot.
![Page 22: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/22.jpg)
TODAY&and every day
#FB4BIZ
![Page 23: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/23.jpg)
Today, and every day…
POSTS ARE LIKED COMMENTED ON2B &
#FB4BIZ
![Page 24: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/24.jpg)
Today, and every day…
USERSLOG IN5
00
M
#FB4BIZ
![Page 25: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/25.jpg)
Today, and every day…
PHOTOS ARE UPLOADED2
50
M
#FB4BIZ
![Page 26: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/26.jpg)
Facebook Pages
MISSION CONTROL for your business
=IMAGE CREDIT: SAMANTHA DECKER
![Page 27: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/27.jpg)
Business NameX Likes – Y Talking About This
Two concise sentences about your business should be enough for users to know more about you
Category
You are given an empty canvas:
![Page 28: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/28.jpg)
#FB4BIZ
Get creative!
![Page 29: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/29.jpg)
#FB4BIZ
1
9
2
4
7
3
8
65
TIPS
to build a SUCCESSFUL business page
![Page 30: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/30.jpg)
SET YOUR COVER &PROFILE PHOTOS P
1
#FB4BIZ
![Page 31: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/31.jpg)
PROFILE PICTUREUse a logo that people associate with your business
Use a photo that captures the essence of your brand and showcase your product or service
COVER PHOTO
![Page 32: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/32.jpg)
ADD MILESTONES TO DEFINE KEY MOMENTS ^
2
#FB4BIZ
![Page 33: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/33.jpg)
MILESTONES
![Page 34: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/34.jpg)
PIN IMPORTANT STORIES TO THE TOP OF YOUR PAGE k
3
#FB4BIZ
![Page 35: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/35.jpg)
PIN STORIESHover around an update, click the pencil icon and pin it to the top of your News Feed.
![Page 36: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/36.jpg)
POST DAILY TO YOUR PAGE p
4
#FB4BIZ
![Page 37: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/37.jpg)
POST DAILYRegular updates engage your fans
![Page 38: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/38.jpg)
MANAGE PAGE THROUGH THE ADMIN PANEL Y
5
#FB4BIZ
![Page 39: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/39.jpg)
MANAGE
![Page 40: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/40.jpg)
RESPOND TO PERSONAL MESSAGES M6
#FB4BIZ
![Page 41: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/41.jpg)
RECEIVE & SEND PRIVATE MESSAGES
![Page 42: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/42.jpg)
REARRANGE VIEWS & APPS 1
7
#FB4BIZ
![Page 43: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/43.jpg)
VIEWS & APPSYour photos, events, and custom apps are now easier for people to find
![Page 44: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/44.jpg)
HIGHLIGHT UPDATES S
8
#FB4BIZ
![Page 45: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/45.jpg)
STAR UPDATESHover around updates and click the star icon to highlight stories
![Page 46: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/46.jpg)
CLAIM YOUR VANITY URL A
9
#FB4BIZ
![Page 47: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/47.jpg)
USERNAMEIf you haven’t set your vanity URL, go to www.Facebook.com/username
![Page 48: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/48.jpg)
NEXT SESSIONS:
2
3
4
Connect with New Fans with Facebook Ads
Engage Your Fans with Quality Content
Influence the Friends of Your Fans JUNE 27
MAY 30
APRIL 25
#FB4BIZ
![Page 49: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/49.jpg)
THANK
YOU!JEANNE HOPKINSVP of Marketing, HubSpot
CHRIS LUOHead of Global SMB MarketingFacebook
#FB4BIZ
![Page 50: Facebook & HubSpot Webinar 1: Everything Starts with Your Facebook Page](https://reader030.fdocuments.net/reader030/viewer/2022033100/55d53c1ebb61eb2f678b4588/html5/thumbnails/50.jpg)
15smallgroupworkshops
6inspiringkeynotes
50+breakoutsessions
7 learningtracks
3 days
2000 inbound marketing professionals
0reasonsnot toGO!
REGISTER TODAY!www.InboundConference.com
Get 25% off the Early
Bird Price!
COUPON CODE:
ImGoing12
www.InboundConference.com