facebook has killed your designer - the age of superstructures and distributed media
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Transcript of facebook has killed your designer - the age of superstructures and distributed media
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facebook has killed your designer
the age of superstructures and distributed media @robboynes
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super structures
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building in the shadow of the superstructure
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1.49 billion
304 million
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meanwhile
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are we just creating junkspace?
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Should we as content creators and designers be trying to remove people from the networks they inhabit to impose on them our hierarchies of content and user flows?
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Should we be disrupting a users consumption and impose new behaviours just to register a click, a visit or a metric?
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“products that require a high degree of behaviour change are doomed to fail” Nir Eyal
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existing within the superstructure
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Content Delivery System
RSS
Mobile APPSocial Networks
Content Archive
Attributed Public Private / Partner
Summary Email Daily Email Weekly Email
Attributed
Public Email
Apple News (Free)
Apple NewsSubscription (TBA)
Mail ChimpIntegration
Sponsored/BrandedContent
Sponsored/BrandedContent
Sponsored/BrandedContent (TBA) Sponsored/Branded
Content
#Channels(Subscribe)
Sponsored/BrandedContent
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cost of materials
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deep linking
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access to users
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quick to load easy to share
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it curates itself
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“Everyone is part of a limitless branching tree of curation, and everyone is choosing a particular tangle of branches. The whole is an interlocking library of Best Of playlists” James Gleick, NYT
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betteranalytics
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voice
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future
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homogenisation
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ok google hey siri
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designed for ease of input designed for browsers designed for speed designed for machines
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the death of individually created experiences
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“a machine for living in” Le Corbusier
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utopia
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dieter
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modernism
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ten principles of good design
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“an impenetrable confusion of forms, colours and noises”
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“is my design good design?”
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form and function replaces reaction and emotion
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white space and order replaces mess and disorder
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no mistakes no reactions no challenge
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the planned community
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“Paradoxically the pursuit of hyper-efficiency in all areas of life results in unfit human beings and a peculiarly unfit-for-organically-alive-human-beings environment.” Donald Kuspit
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creating chaos from order
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but is it good design?
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post-modern
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enabling the machine at the expense of the human undermines the power of design as a human construct
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a future design language that isn’t based purely in engineering requirements
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a future design language that facilitates the human that uses it over the machine that supports it
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a future design language that embraces human needs and entertains mistakes
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a future design language that supports emotion, discussion and ethics
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a future design language that enables communities and education
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a future design language that is complex yet open and collaborative
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@robboynes
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facebook has killed your designer
the age of superstructures and distributed media @robboynes