Facebook gift shop
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Transcript of Facebook gift shop
FACEBOOK GIFT SHOP ELEVATOR PITCH, UPDATE
7 JANUARI 2011 CONFIDENTIAL
THE CONCEPT
BRING THE GIFT SHOP CLOSE TO YOUR ONLINE NETWORK
ACT ON BIRTHDAY REMINDERS CELEBRATIONS, AND PROVIDE YOUR SOCIAL NETWORK ACTUAL GIFTS.
GIFTS CAN BE COUPONS, VIRTUAL PRESENTS, FREE STUFF, OR ACTUAL GIFTS
GIFTS CAN BE MONITIZED THROUGH THE FACEBOOK CREDITS SYSTEM
ACT ON BIRTHDAY REMINDERS
Send Rodie a gift
Send Mark a gift
ACT ON CELEBRATIONS
PAYMENTS
WITH THE INTRODUCTION OF FACEBOOK CREDITS. FB INCORPORATED A WAY TO DEAL WITH ONLINE PAYMENTS / TRANSACTIONS WITHIN THE PLATFORM
SO BUY GIFTS
WITH YOUR
FACEBOOK CREDITS
SO …
-‐ THE IDEA IS TO CREATE A FACEBOOK GIFTSHOP THAT IS AVAILABLE ON THE RIGHT PLACE, THE RIGHT MOMENT
-‐ THE POTENTIAL – MORE THAN 500 MILLION ACTIVE USERS – 50% OF OUR ACTIVE USERS LOG ON TO FACEBOOK IN ANY GIVEN DAY
– AVERAGE USER HAS 130 FRIENDS – PEOPLE SPEND OVER 700 BILLION MINUTES PER MONTH ON FACEBOOK
GIFTS CAN BE COUPONS, WHICH CAN BE EXCHANGED DIGITALLY
DIGITAL GOODS
• RINGTONES • ENTRANCE TICKETS PARTY • CONCERT TICKETS • MUSICAL TICKETS • RESTAURANT COUPONS • MOVIE DOWNLOAD COUPONS • ITUNES APPS / MP3 / • FACEBOOK CREDITS • HOTEL RESERVATION • CREDITS FOR XBOX
TO INCREASE CONSIDERATION OF THE GIFT SHOP WE COULD USE FREECARDS
OR ACTUAL GIFTS
• LIKE: -‐ ITUNES CREDITS -‐ MOBILE PHONE ACCESSOIRES -‐ FLOWERS -‐ …
-‐ THE DISADVANTAGE OF ACTUAL GIFTS IS SHIPPING COSTS, AND DELAY IN TIME
-‐ CURRENTLY NOT ALLOWED BY THE FACEBOOK LICENSE TO DISTRIBUTE ACTUAL GOODS
OR PERSONAL SERVICES
• I WILL GIVE YOU A BREAKFAST THIS SUNDAY
EXAMPLES
EASE OF PAYMENT WITH FACEBOOK PAYMENT
WHY FACEBOOK ISN’T DOING THIS ITSELF?
OTHER THOUGHTS
• USE OF THE DOMAIN DIEWILIK.NL • USERS CAN CREATE WISHLISTS AND POST THESE ON THEIR PUBLIC PROFILE
• ONLY VERY COOL PRODUCTS THAT CREATE AWARENESS
• INSTEAD OF A HAPPY BIRTHDAY MESSAGE, YOU CAN NOW SEND AN ACTUAL GIFT, HAPPY BIRTHDAY & REDEEM YOUR ITUNES CREDITS TODAY
APPLICATION FLOW