Facebook for Your Business
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Transcript of Facebook for Your Business
Facebook Pages for Your Business
How can Facebook help me grow my business?
According to a 2010 NAR Survey
"89% of home searches start online"
"92% of online home searches start with Google"
Google generates162,000,000 searches daily
People search for information on Google
People search for information on Google
"Realtors in Palm Beach County"
"Real estate in Florida"
To rank high in Google
• Keywords
• Long-tailed keywords
• Inbound links
• Link exchanges
• Trusted online presence SEOSearch Engine Optimization
Google Adwords: Keyword Tool
People create connections on Facebook
250 million users log in on any given day
Over 500 million actives users
There are over 250 million users accessing Facebook through their mobile devices
Profiles
Business Pages
Profiles
• Send a friend request to connect
• Place to connect with friends and family
• Show your likes and interests (Facebook pulls from this information for advertising)
• Post and communicate with your friends
• Your connections can share info you post
• Send private messages
• Max 5,000 friends
Create lists to manage profile
Privacy settings
Profiles are for personal. Pages are for business
According to Facebook: "Profiles represent individuals and must be
held under an individual name, while pages allow an organization,
business, celebrity, or band to maintain a professional presence on
Facebook."
Business Pages
• Anyone can "like" your page
• Post and communicate with your fans
• Advertise your page and events
• See analytics of who has visited your page
• Customize your page with applications & HTML
• Create badges and like buttons to direct traffic from your website
• Unlimited fans
Sign on as your business page
Google like people who share
Pages to "like"• National Association of Realtors
• Florida Realtors
• Realtors Association of the Palm Beaches
• Houselogic
• Realtor.com
• Tamiami tile
• Techsavvyagent
Business Pages Applications
Business Pages Applications
Business Pages Applications
Business Pages Applications
Like boxes and website badges
Advertising
Analytics
So how do you decide on a page name????
Get outside of the box
What are you into?
What is your niche?
What can you write about every day?
Who are you friends with?
What are your financial goals?
Where to go for help
Questions?
Danielle Boutin 561-585-4544 Email: [email protected] @DanielleBoutin or @rapb