Facebook for the Organization's Page Administrators
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Facebook for Admins By Trish Perkins for League of Women Voters of the Piedmont Triad
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A Beth Kanter-inspired Facebook workshop with the administrative committee of the local League of Women Voters. Aimed at thinking together about content, approach and page administration.
Transcript of Facebook for the Organization's Page Administrators
Facebook for Admins
By Trish Perkinsfor
League of Women Voters of the Piedmont Triad
Agenda
• Topics– What is our network?– Who is our audience? – What is our goal? • Listen, engage, create champions & evangelists
– Content & Posting Calendar– Concerns and Policy
• Outcome: Take one small step.
Who’s Trish?
• Affordable nonprofit technology consultant
• Trainer— Salesforce, Google, Office, Video & Storytelling, Social Media
• Certified Salesforce Administrator
Just about everything I know about Social Media I learned from Beth:
http://www.bethkanter.orghttp://bethkanter.wikispaces.com/
• Name• Are you on Facebook? • Have you “liked” organizational pages before? Which ones?
From Beth Kanter’s NC Tech4Good workshop
Beth Kanter’s NCTech4Good workshop
Social Media is a Game Changer
Old Way: Broadcasting New Way: Networking
myrlandmarketing.com fundraisingcompass.com
Networks are more interactive
• Listening • Being collaborative• Crowd-sourcing• Engaging other organizations, thought leaders,
staff and volunteers to extend impact• Measuring impact• Learning from experience
Beth Kanter’s NCTech4Good workshop
Where is our network?
(a hands-on activity)
Content Keywords
• Authenticity• Personality• People – the network, the audience
Objectives – measurable outcomesStrategy – how will you present yourself?Tools: Facebook
Beth Kanter’s NCTech4Good workshop
Questions to ask about your people
• What keeps them up at night?• What are they currently seeking?• Where do they go for information? • What influences their decisions? • What’s important to them? • What makes them act?
Source: Beth Kanter’s NCTech4Good presentation
Questions to ask about your objectives
• How many? • By when? • How will we measure this?
RESULTS: Reach, Engagement, Dollars
Beth Kanter’s NCTech4Good workshop
Engagement Ladder
From flickr: cambodia4kidsorg
Beth Kanter’s NCTech4Good workshop
Content Generation
(Fish Bowl Exercise)
Social Media Policy
http://www.bethkanter.org/staff-guidelines/
What small step will YOU take?
