Facebook for Nonprofits
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Facebook for Nonprofits May 29, 2012
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Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?Register for this session and learn the following topics:How do I get started on Facebook?How do I get buy-and support from my board and executive team?Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, TimelineSetting up your organization’s Facebook TimelineUsing Facebook to engage supportersFacebook Case StudySession aims:Get your Facebook presence setup correctly the first timeUnderstand Facebook Timeline for brandsEngage with your existing supporters and use Facebook for peer-to-peer fundraisingReach new supporters via a medium they are already using
Transcript of Facebook for Nonprofits
Facebook for Nonprofits
May 29, 2012
What is CanadaHelps? A public charitable foundation that provides accessible and affordable online
technology to both donors and charities.
For CharitiesA cost-effective means of raising funds online.
For DonorsA one-stop-shop for giving.
CanadaHelps is a charity helping charities.CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.
Agenda
What is Facebook?
2012 Stats
Understanding the terminology
Timeline
Using Facebook
Case Study: Stratford Shakespeare Festival on Facebook
Q&A
Who?Founded by: Mark Zuckerberg , Eduardo
Saverin, Dustin Moskovitz, and Chris Hughes
Owned & Operated by: Facebook Inc.
Used by: Over 900 million monthly active users worldwide
What? A social networking site
When?Launched in February 2004.
Where?Web: www.facebook.com
Mobile: Android, Blackberry, and iPhone apps
Why (Should You Care)?It’s huge!
Facebook is the world’s largest social network, with over 900 million monthly active users
(March 2012)
There’s a lot of activity on Facebook and your org. needs to be a part of it.
• More than 300 million photos uploaded to Facebook per day (Jan. – March 2012)
• An average of 3.2 billion Likes and Comments generated by Facebook users per day (Jan. –
March 2012)• More than 42 million Pages with ten or more
Likes at the end of March 2012.
Facebook is available in more than 70 different languages
2012 Stats
Source: Infographic Labs
FACEBOOK TERMINOLOGY
People
Groups
Subscriptions vs. Friends
Applications
BRANDS & PAGES
Old Brand Pages
Timeline for Brands
February 29, 2012: Facebook announces Timeline for Brand Pages at the Facebook Marketing Conference
March 30, 2012: All brands using Timeline on their pages.
Components of Timeline
ProfilePicture
Cover Photo
“About”Section
Organization Name Statistics
Pinned Post
More Apps
Photos & Page Apps
Timeline
Friend-prioritized view
Notice Anything Missing?The most notable differences: - No more default landing
pages - Less emphasis on apps- Aesthetic differences- Brand managers (you!) have
more control over content
Have a custom app?- Old apps still work with
the new Timeline pages - Drive traffic by linking to
web address, using Facebook ads, or pinning posts
Draw attention and tell your audience what to pay attention to by starring or pinning posts.
USING FACEBOOK
The first thing people see when they visit your organization’s page.
Make sure your cover photo is unique and tells a story about your organization
Cover Photos
• Timeline - not mandatory for individual users, but it will be in the near future.
• Create Facebook Timeline Cover Photos that your supporters can use.
• Let supporters promote your organization to their network on Facebook.
Cover Photos
Cover Photos• Cover Photos:
850 x 315 (pixels)
• Odd shape for a lot of people
• Provide supporters with an easy to use, aesthetically appealing cover photo
Cover Photos
Share Your MilestonesTell your story!
Make sure to use images, videos, articles, etc. to make the information interesting and engaging.
The Admin Panel
One-Stop-Shop:- Notifications- Insights- Messages (1:1
conversations)- Edit page- Activity log
(manage page Timeline)
GETTING BUY-IN
Tips for Getting Buy-In
• Sign people up for tools to reduce fear • Seek out example organizations and show
their success• Search for your organization & show the
conversation’s already happening
CASE STUDY
The SECRET TO SOCIAL MEDIA SUCCESS is…
Good CONTENT
Strong COMMUNITY
Before you get started…
Do people know your organization is online?
March 2012
May 2012
• Listen, learn, and adapt.• Which posts generate conversation and sharing?
Which don’t?
Take Action
MyCharityConnects Conference 2012JUNE 12 – 13 | Allstream Centre, Toronto
www.mycharityconnects.org/conference
collaborate.innovate.celebrate.Collaborate to build a stronger sector.Innovate to solve complex problems.
Celebrate our work and the difference we’re making.
• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.
• Register today!
