Facebook for Business - Republic, MO
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David Brazeal Republic Tiger Sports.com [email protected] 417.766.6997 Facebook for Business Why Use It, and How to Start?
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A short presentation for local businesses with some basics on why and how to get started on Facebook.
Transcript of Facebook for Business - Republic, MO
OverviewWhy does social media matter?
How can you get started?
Why does it matter?
Internet search started with directories edited by humans, like Yahoo! The Internet was small enough to categorize pages.
Why does it matter?
Search evolved to a Google algorithm, where computers could pick the page we want most. Eventually, people figured out how to game the system, and search has started to break down and become less useful.
Why does it matter?Facebook and other social media make it easier for us to search with the help of friends. When we want a plumber, or a restaurant recommendation, we can ask our 150 friends on Facebook, and get a personal recommendation that’s far more powerful than regular search.
How much is a Facebook fan worth?
One study says a Facebook fan is worth $136, on average. (Fans of big brands spend $136 more, on average, than non-fans.)
Another study says a fan is worth about $3-4 in traditional advertising, based on the number of people who see a typical posting on Facebook.
The point is that Facebook fans do have monetary value, if you cultivate them.
Landing tabs (like this one) let you customize the look for new visitors. You can include
a “call to action” that encourages them to like the
page, and give them an incentive to become a fan.
Badgeswww.facebook.com/badges
SOCIAL PLUGINSBEST WAY TO CONNECT FACEBOOK & YOUR WEBSITE
The “like button” lets you cut-and-paste some text and
put it on your website.
When you do that, the Facebook “like” button shows up on your own website. That way, when people click “like” on your website, it shows up on their Facebook page for
their friends to see.
LIKE BOX
The “Like Box” essentially puts the activity from your
Facebook page on your website. Great option if you
have a website, but don’t update it often. (Although you should update your website often anyway!)
Insights
FINDING INSIGHTSFIND IT VIA YOUR PAGE
PAGE OVERVIEWYOUR USERS IN GENERAL
Facebook Insights gives you in-depth information about the people checking your page. You can see the
number of new people who’ve liked the page, the total
number of likes, and how many people are active with
your page each month.
“Interactions” include anytime someone leaves a comment or clicks “like” on
one of your posts.
USERS
Insights also includes demographic information
about the age and gender of members, etc.
INTERACTIONSLIKES, COMMENTS, UNSUBSCRIBES
You can also see how many times each post was viewed. For this site, posts averaged more than 1,000 views apiece
during the month.
