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csCuyahoga Community CollegeCleveland, OhioOctober 2015

http://charityideasblog.com/2015/09/29/social-media-classes-fall-2015-taught-by-yours-truly-smm/

Amy Neumannhttp://goodplustech.com amy@goodplustech.com

Facebook 2015• What are the key things to know about

Facebook?• Why does Facebook matter for

business?• Who, what, when, where, why and how:–Business vs. Personal–Types of content that work well–Paid Facebook options–Helpful Sites and Resources

http://jcsocialmarketing.com/2014/01/social-media-social-good-infographic/

So Much Information!

http://jcsocialmarketing.com/2014/01/social-media-social-good-infographic/

“Social Media”Social media = people. It’s the same thing humans have done since the dawn of time – connecting.

Being where people are, when they are, how they prefer, with the information they want. On a phone...a computer...a tablet...at work, at home, anywhere.

People tend to universally like certain things: to be entertained, to learn, to save time, to save money, to be ahead of the curve, to feel inspired, to help others, to share, to grow.

How does your strategy fit into the humanness of marketing?

Social Media Increases “Serendipity” and Control of Brand

“If you want more luck, take more chances.

Be more active. Show up more often.”

~ Brian Tracy

(good summary of Social Media)

Visibility & Connectivity at All Times

We “Share This”

We talk about what we like (or don’t like)

We are mobile Consider a Responsive Design Site

https://www.facebook.com/business

http://quiip.com.au/social-media-statistics-usage-trends-february-2015/

What Are Some of the Best Uses for Facebook for Businesses?

http://www.business2community.com/infographics/facebook-marketing-infographic-2015-edition-01131094

What Are Some of the Best Uses for Facebook for Businesses?

http://www.business2community.com/infographics/facebook-marketing-infographic-2015-edition-01131094

What Are Some of the Best Uses for Facebook for Businesses?

http://www.business2community.com/infographics/facebook-marketing-infographic-2015-edition-01131094

http://www.pewinternet.org/2015/01/09/social-media-update-2014/pi_2015-01-09_social-media_01/

• http://www.pewresearch.org/ • http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

• http://www.pewinternet.org/2014/01/16/tablet-and-e-reader-ownership/

Additional Pew Internet Stats

Time Spent on Social Media…http://www.statista.com/chart/2109/time-spent-on-social-networks-by-platform/

16http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

People You and Your Organization

• What do they see?

• Is your expertise, experience, and credibility showing?

• Social Media helps make sure it is.

Facebook Right Now• Social media is the new “Word of Mouth”• Things are discovered, reviewed, shared and

recommended in real time• Credibility is developed by being visible as an

expert• Familiarity and trust are created through ongoing

interaction, in many places, many ways• Customer service is greatly enhanced by the ability to

immediately interact and connect• Companies are expected to be on social media and to

present unique, exclusive content

Conversational (Social) and Other-Focused• Remember the “social” piece – the more interactive,

the more results

• Try to keep the conversation 80-90% about what interests THEM and only 10-20% about your organization

• Sharing content that is relevant, helpful and useful to people who might buy or use your product or service will drive connections

Facebook: It’s Personal (& Entertainment)• Entertainment focus• Photos and videos

increase engagement • Appeal broadly to

human interests • Contests and

promotions do well*• Updates do not need to

be about your organization

• Show your personality

*Third-party services like Offerpop, Woobox, Shoutlet, Wildfire, etc. are good options for running contests – FB has specific promotion and contest rules: https://www.facebook.com/page_guidelines.php

To Help with Planning:

Who do you want to reach?What do you want them to know?

What do you want them to do?

Content Marketing Defined:

Content Update Ideas•Share what you find interesting, including from industry-specific sites

* Source – 2014 B2B Content Marketing Trends, North America

82% - Brand Awareness

74% - Lead Generation

71% - Customer Acq.

68% - Thought Leadership

64% - Engagement

57% - Website Traffic

57% - Retention/Loyalty

47% - Lead Nurturing/Sales

Content Marketing Goals

Examples of Good Facebook posts

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http://www.socialmediaexaminer.com/10-successful-facebook-marketing-examples/

Facebook ads – Sponsored Newsfeed updates

26

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Skittles: Uses FB to connect with consumers in a goofy/quirky way—build customer relationships by appearing non-corporate, meeting customers on a fun level. https://www.facebook.com/skittles

Subaru: Leveraging thEir “Love” Theme beyond cars. https://www.facebook.com/subaruofamerica

Whole Foods: Recipes and lifestyle tips: https://www.facebook.com/wholefoods

Google: Recipes and lifestyle tips: https://www.facebook.com/Google

(Tip: Shoot Video This Way)

Cisco: Technology and a bit of recruiting: https://www.facebook.com/Cisco

Caterpillar:Product Use, Social Good: https://www.facebook.com/caterpillar

BrainstormingContent IdeasPlanning/ Scheduling– Timing and

FrequencyPlanning – Annual Media Flight Plan by

Events

Activity: Creating Great Content Ideas Evergreen Infographics Lists Quotes Community How To’s/ Hacks Topical/Trendy News Entertaining/Inspiring Educational About Us/Promotional/Testimonials Questions Polls

Tools• Hootsuite/Scheduling (or use any tool of your choice)• http://hootsuite.com • Social Media Planning Tools:

http://blog.hootsuite.com/social-media-templates/ • Additional classes drilling down by platform:• http://charityideasblog.com/2015/09/29/social-media-c

lasses-fall-2015-taught-by-yours-truly-smm/

Recommended Resourceshttps://www.facebook.com/businesshttps://www.facebook.com/business/success/ http://barnraisersllc.com/2014/05/b2b-case-studies-prove-social-media-roi/http://topnonprofits.com/lists/top-nonprofits-on-facebook/ http://www.inc.com/ss/20-best-company-facebook-pages http://fanpagelist.com/category/brands/retail/ http://www.socialmediaexaminer.com http://socialmediatoday.com/http://mashable.comhttp://techcrunch.com http://www.reelseo.com/ http://www.socialbrite.org/sharing-center/tutorials/http://computer.howstuffworks.com/internet/tips/how-to-use-facebook.htmhttps://www.facebook.com/business/successhttp://tactfulsocialmedia.wordpress.com/2013/05/01/social-media-avatar-sizes-dimensions-cheat-sheet-2013/ http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://fitsmallbusiness.com/facebook-marketing-tips/

Summary

• Facebook Has Massive Reach – 1.39mm• It Can Be Used to Discover, Connect, and Engage with

Potential and Current Clients in Many Ways• You NEED to be there

Questions?

This presentation can be downloaded at http://slideshare.net/amyneumann

Additional classes available: http://charityideasblog.com/2015/09/29/social-media-classes-fall-2015-taught-by-yours-truly-smm/

Amy Neumann • Passionate fan of all things tech and media for 21+ years with

companies like Yahoo! and AT&T. Currently delighted to be Director of Audience Targeting, Social Media, and Content Marketing at at Northeast Ohio Media Group (NEOMG) helping businesses reach the right people, the right way, with the right message, at the right time.

• Often writing about topics involving social media, search, social good, mobile, developing technology, and similar including for Forbes, the Huffington Post, two personal blogs (Good Plus Tech and Charity Ideas Blog) and numerous other websites and printed publications

• Originally hails from Northeast Ohio with a brief stop (16 years) in Los Angeles before returning to the Cleveland area mid-2011

• Let’s connect! Find me as Amy Neumann and CharityIdeas