Facebook Foodcourt
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Transcript of Facebook Foodcourt
![Page 1: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/1.jpg)
Foodcourt
Delivering Social Food Experiences
Nathan Lustig
Corey Capasso
FB Cuisine, LLC
![Page 2: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/2.jpg)
What’s Foodcourt?
• Foodcourt allows people to order food when they want, from wherever they want, while socializing in Facebook
• Foodcourt is the iTunes of online food ordering. Delivering social food experiences.
![Page 3: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/3.jpg)
Find Restaurants
![Page 4: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/4.jpg)
Browse Menus
![Page 5: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/5.jpg)
Select Food
![Page 6: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/6.jpg)
Invite Friends
Social invites for discounts
![Page 7: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/7.jpg)
Check Your Order
![Page 8: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/8.jpg)
Mini-Feed Confirmation
![Page 9: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/9.jpg)
Why online ordering on Facebook?
• Scalability– Viral features only on Facebook
• No second accounts– Users trust Facebook
• Social features– Eating is inherently social– Use social graph for discounts
![Page 10: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/10.jpg)
Foodcourt: The Itunes of Food
• Invited to F8– Facebook Platform Launch 5/07
• Development work begins 5/07
• Beta Launch 11/07– Wisconsin, Michigan, MSU
![Page 11: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/11.jpg)
Foodcourt Launch
• 1600+ users
• 40+ restaurants
• 200+ orders filled
• No marketing, just word of mouth
• Restaurants loved it
• Connected with 5 of largest food chains in USA
![Page 12: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/12.jpg)
Facebook Reaction
• Set up restaurant for Facebook Employees– Filled orders for Facebook HQ
• All contacts at Facebook loved it– “First non-myspace app on Facebook”
![Page 13: Facebook Foodcourt](https://reader034.fdocuments.net/reader034/viewer/2022051612/54be52144a795967098b458f/html5/thumbnails/13.jpg)
VC Funding
• Invited to final round of Fbgrant
• Pitched Fbfund at FB HQ 5/08
• Offered VC funding
• Turned down VC’s offer