Developing theFacebook Application

for the Penn State University Libraries

Developing the Penn State University Libraries

Application for Facebook

Developing theFacebook Application

for the Penn State University Libraries

Developing theFacebook Application

for the Penn State University Libraries

Video

Developing theFacebook Application

for the Penn State University Libraries

Overview

Why Facebook?Why the Penn State University Libraries? The Facebook App

What it does How it works

Distribution and UsageSurvey and ResultsLessons Learned and Future DirectionsIs Facebook For You?

Developing theFacebook Application

for the Penn State University Libraries

Why Facebook?

65 million active users6th most trafficked site in the USCollege students are the original community

Developing theFacebook Application

for the Penn State University Libraries

At Penn State…

93% of students using Facebook

70% on Facebook daily or more

Facebook not specific to Penn State Something students can take after they leave PSU

Developing theFacebook Application

for the Penn State University Libraries

Why does it matter?

Building connectionsViral information spreadCommunityAnother opportunity to reach studentsPSUL already in Facebook

Developing theFacebook Application

for the Penn State University Libraries

Why the University Libraries?

Updating the Libraries Image

Developing theFacebook Application

for the Penn State University Libraries

Why the University Libraries?

Updating the Libraries’ ImageMaking libraries more approachable Making students more comfortable Keeping the library relevant to studentsDeliver information and research services

directly to the studentsBe where the students areMarketing the LibrariesBuilding community

Developing theFacebook Application

for the Penn State University Libraries

Our Goals…

Student OutreachLibrary ImageRelevance

Developing theFacebook Application

for the Penn State University Libraries

How We Got Started

ETS and PSULHot teamWhite paper6 weeks ..but really just a few days

of development

Developing theFacebook Application

for the Penn State University Libraries

The Libraries Facebook App

Developing theFacebook Application

for the Penn State University Libraries

The App: What it does

Find books (the CAT)

Find research articles (Proquest)

Quick links to library resources

Developing theFacebook Application

for the Penn State University Libraries

The App: How It Works

Basic Php with Facebook markupiFrame the CATNew window for ProquestTake a look...

Developing theFacebook Application

for the Penn State University Libraries

Getting Started with Apps

Developing theFacebook Application

for the Penn State University Libraries

Getting Started With Apps cont...

Content stored on your serversApproval requiredBasic tracking tools provided

Developing theFacebook Application

for the Penn State University Libraries

Promotion

Open HousePenn State NewswirePlasma screen ads at all Libraries entrancesLibrary Faculty used in classes Promoting Faculty awarenessLibraries NewsletterEmail lists

Developing theFacebook Application

for the Penn State University Libraries

Promotion

Facebook FlyersStudent videoViral nature of Facebook

application

Developing theFacebook Application

for the Penn State University Libraries

Usage

1800+ users

900 users from the Open House

5-20 average uses a day

Developing theFacebook Application

for the Penn State University Libraries

The Survey

Open House participants contacted via email Online Survey125 responses

Developing theFacebook Application

for the Penn State University Libraries

The Survey

68% underclassmen

66% female

74% spend < 1 hour a day on FB

22% spend between 1-3 hours a day

Developing theFacebook Application

for the Penn State University Libraries

Survey Says

70% Application helped people find resources they need

66% Used application monthly or more

10% Used application daily

Developing theFacebook Application

for the Penn State University Libraries

Survey Says

40% Appreciate Libraries efforts to engage students in Facebook

8% Disapprove of Libraries presence in Facebook

Developing theFacebook Application

for the Penn State University Libraries

Lessons Learned

More social = betterSome students just don’t use appsSome students don’t want us in FacebookSpring board for other "speaking student

language" Web 2.0 tools

Developing theFacebook Application

for the Penn State University Libraries

Next Steps…

Developing theFacebook Application

for the Penn State University Libraries

Future Directions

Ability to share records with friends and groupsMap my bookNew book listsInteractive mapHolds and overdue

remindersGamesStudent intern working on future directions and

ideas

Developing theFacebook Application

for the Penn State University Libraries

Is a Facebook App for you?

Engage students in a way they want to be engaged

Encourage natural participationMake personal connections

Developing theFacebook Application

for the Penn State University Libraries

Other Ways Facebook Can Help

ApplicationsGroupsEventsFlyers and adsViral spread of ideasBuild connections. Build community.

Developing theFacebook Application

for the Penn State University Libraries

Communications Video

Jaclyn Mssino

Developing theFacebook Application

for the Penn State University Libraries

Be Ye Warned

Authentication, privacy, and identity

Danger of academic content within Facebook - backlash

Being “part of the flood” of Facebook appsFacebook won’t last forever - there is always

something new

Developing theFacebook Application

for the Penn State University Libraries

Summary: Why Facebook

Relevance/ imageNon intrusive presencePersonal connectionAdding convenienceIts easy to get started...... but its not always a good idea

Developing theFacebook Application

for the Penn State University Libraries

Questions…

Developing theFacebook Application

for the Penn State University Libraries

Developing theFacebook Application

for the Penn State University Libraries

Resources

Facebook White Paperhttp://ets.tlt.psu.edu/wp-content/uploads/facebook_applications.pdf

Facebook API Developers Guidehttp://apress.com/book/view/1430209690

Facebook Developers Wiki http://wiki.developers.facebook.com

Chris Stubbshttp://www.ChrisStubbs.com

Binky Lushhttp://www.personal.psu.edu/ful105/blogs/binkys_blog/binky-lush/

2008/04/