Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint
-
Upload
adam-graham -
Category
Technology
-
view
2.805 -
download
1
description
Transcript of Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint
![Page 1: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/1.jpg)
Social networks
- an agency perspective
May 2009
Facebook Developer Garage
![Page 2: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/2.jpg)
So, who are Saint then?
![Page 3: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/3.jpg)
Who we’re working with right now:
And the experience from (recent) previous lives:
![Page 4: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/4.jpg)
What we’ve done for those clients
Brandplanning
Webdesign
Integratedservices
Displayadvertising
Mobilemarketing
Strategicpartnerships
GamingStrategy
Social Media
DigitalOutdoor
![Page 5: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/5.jpg)
In a nutshell, we think…
The digital world isn’t just another place to put more messages
If you don’t give people a reason to pay you some attention online, they just
won’t
If you make something they need, something they’ll love, something they just can’t live without, they’ll want it so
bad they’ll come and find you
Spend your time, effort, and money on that part of the equation, and you’ve
already done the hard part
We’d love to help
![Page 6: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/6.jpg)
http://www.flickr.com/photos/johnwardell/202026590/
These days are over
![Page 7: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/7.jpg)
Protection
The illusion of control
Corporate Identity
Broadcast
Media and press releases
Influence
Embracing democratisation
Brand culture
Dialogue
Connected consumers and employees
Brand guardians Brand shepherds
![Page 8: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/8.jpg)
Control of brands is shared between organisations, online communities, opinion formers, consumers
More than ever, we need to find a relevant role in our audiences’ busy (online) lives
This can be used to create opportunities for brands
We make sure we always ask the right question…
The game is more complex
![Page 9: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/9.jpg)
Advocacy
“In our million channel world, its is the brands whose customers tell
the best stories, that win.”
- Alain Thys, FutureLab
![Page 10: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/10.jpg)
Communications are only half the story
Brand promise Brand fulfilment
Products
Brand Experience
• ‘Top down’ Communications
![Page 11: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/11.jpg)
The lines are blurring between marketing and products
![Page 12: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/12.jpg)
Brand experience
Brand promise Brand fulfilment
• ‘Top down’ Communications• Peer to peer
• Products+ Applications
+ Services+ Content
Digital
Brand Experience
![Page 13: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/13.jpg)
Brand fulfilment is about creating value
![Page 14: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/14.jpg)
Value creation around products
![Page 15: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/15.jpg)
applications permission marketingwebsites
POS digital
digital display
advertising
content offers services
VA
LU
ED
EV
ICES
TA
CTIC
S
PC Mobile POS / Kiosk Digital outdoor
Value travels across devices and tactics
![Page 16: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/16.jpg)
Brands running campaigns in social networks
![Page 17: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/17.jpg)
Is social media the only way to guarantee longevity?
![Page 18: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/18.jpg)
How brands currently use Facebook
![Page 19: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/19.jpg)
Sony Vampires
![Page 20: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/20.jpg)
The opportunity is there for brands to create bespoke applications that work a lot harder than their current activities.
![Page 21: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/21.jpg)
Burger King
![Page 22: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/22.jpg)
Getty Images - Flickr
![Page 23: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/23.jpg)
![Page 24: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/24.jpg)
![Page 25: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/25.jpg)
![Page 26: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/26.jpg)
Picture Me
![Page 27: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/27.jpg)
Using social apps – an agency perspective
![Page 28: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/28.jpg)
Things clients are looking for in this space
![Page 29: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/29.jpg)
How we find working with 3rd Party developers
![Page 30: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/30.jpg)
Summary
![Page 31: Facebook Developers Conference. Social Networks - An Agency Perspective, by Saint](https://reader033.fdocuments.net/reader033/viewer/2022061106/5408efe08d7f7267058b45dd/html5/thumbnails/31.jpg)
Thank you
SaintLondon.com