Facebook and Twitter for Business Course Notes USYD
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Transcript of Facebook and Twitter for Business Course Notes USYD
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New Page
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Add Friend. Mutual Friends
Newsfeed - FBO - Edgerank
Advertising
Like Biz Page Personal Profile3
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TimeLineCover Photo
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CreatedPlaces/Maps
https://www.facebook.com/page_guidelines.php
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Size of Image URL - choose carefully!
What’s in it for “me”
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Sandbox or Test Page
https://www.facebook.com/CheatSheetSizesDimensions
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https://www.facebook.com/help/?faq=276329115767498 Cover Photo
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Edit Page - Manage Permissions
Ads
Reply inbox
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Exercises 1. Change email Notices 2. Unpublish Page 3. Change Category 4. Profile Pic? 5. Featured Personal Profile 6. Invite Email CSV 7. Managers and Admin 8. Apps - like pinterest 9. Mobile - SECRET!! 10. Analytics 11. Help
https://www.facebook.com/pages/edit/?id=123456789
Edit Page - Manage Permissions
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https://www.facebook.com/PAGENAME?sk=page_insights
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Create Ad
https://www.facebook.com/advertising
Ad Analytics
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Choose: Cairns
Women 18-40
Expecting, Newlywed
Marketing Intelligence
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Choose Your Audience
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https://www.facebook.com/help?page=195623423828629 Ads FAQ Help
http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf Facebook PDF Manual
Have a group of ads draw from a campaign “bucket”
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Full Report
Export Weekly
Schedule
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if THIS then THAT if
THIS: original source content e.g. a blog changesthen
THAT: post to my Facebook Page
Consider: https://ifttt.com/recipes/10336
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laurelpapworth.com 20New Page
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http://Twitter.com If you haven’t signed up already, please sign up
Timeline = Newsfeed
Following = “Likes”
Tweets = Status Updates 140 char
Trend: Repetition of keyword
HOME = FB Newsfeed
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Interactions =FB Notifications
CONNECT = FB Wall/Timeline
@name - link to profile #word - link to search
RT - Retweet (FB like or share )
Arrow Over = Expand, Reply, RT, Fave
@SilkCharm NOT
@laurelpapworth
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Lists
Add Members
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Streams
Status Updates
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https://bitly.com/ add a PLUS sign e.g. https://bitly.com/FrankenW+
Twitter Measurement
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Facebook • Use the computer to set up a Facebook Business Page • Discover how to use Facebook marketing intelligence to find your
customers • Practice creating Facebook Ads with tips and tricks to engage • Establish Business vs Personal Facebook settings and manage Admins • Learn how to automate content and use tools to save time • Investigate building audiences on Facebook Business Page • How to Measure success through analytics tools
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Twitter • Learn how to set up Twitter for Business • Find and follow customer communities • Learn how to create content for Twitter • Establish Business vs Personal voice on Twitter • Discover how to automate following and content on
Twitter • How to Measure success through analytics tools • Investigate sponsored tweets and verified accounts
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Image Size 100 x 72 px
Enter Your Website or http://laurelpapworth.com
Destination: Internal (pages) vs External (websites)
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Preview Ad
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FacebookREVIEW Business Pages!1. COVER PHOTO: use a description for the cover photo and rotate the information and where it links to in the description. !2. PROFILE Image - shows up on customers’ timelines!3. TIMELINE: Consider using the timeline like CocaCola telling the brand history back to the 1800’s.!4. ABOUT: What’s in it for ME? Not how good the company is. Provide value & convert.!5. TABS and APPS Four main tabs and another 8 underneath. Like or Share an update!6. STATUS UPDATE: schedule, Pin and Double width. !7. ANALYTICs: Likes and popular location/month Insights.!8. ADVERTISING: Boost Post, sidebar ads.!Exercise. What are your favourite Facebook Pages? What do you like about them? !• https://www.facebook.com/rihanna!• https://www.facebook.com/Telstra!TAB APPS !1. Featured Product/Service!2. Blog RSS!3. Add a competition app that indemnifies Facebook & collects email address (from FB login)!4. Store app!5. Mailchimp email newsletter app!6. Booking app WECO Booking app https://www.facebook.com/wecosyd/app_513281068684929!7. Telstra LiveChat app LiveChat app http://www.livechatinc.com/
