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Definitions

The Traditional Mental Model of Marketing (B2C)

32

First Moment of

Truth

Second Moment of

Truth

Stimulus

At shelfIn-store

Experience

The New Mental Model of Marketing

33

First Moment of

Truth

Second Moment of

Truth

Stimulus

Pre-shopping | In-store | In-home

At shelfIn-store

Experience

http://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360/ref=la_B000AP9EH0_1_6?s=books&ie=UTF8&qid=1414827759&sr=1-6

http://www.amazon.com/Purple-Cow-New-Transform-Remarkable--/dp/1591843170/ref=la_B000AP9EH0_1_2?s=books&ie=UTF8&qid=1414827759&sr=1-2

http://www.amazon.com/Free-Prize-Inside-Make-Purple/dp/1591841674/ref=la_B000AP9EH0_1_13?s=books&ie=UTF8&qid=1414827880&sr=1-13

http://zfer.us/efU4S

http://www.fb.com/SBkits

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Education

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