Facebook advertising forecommerce

B2B vs B2C

• Different goals

• Spreading the word

How to set it up?

• Grab your pixel

Conversion tracking

Custom audience tracking

Custom audiences

• Newsletter

• Lookalike 1% ~ Reach

• Basket leavers ->

What should you advertise?

• Self-hate

• 80-20

• Take advantage of goups

• Have a plan

Content planning

• Keep in mind• Company values

• Who your audience is (self-image)

Content planning

• Keep in mind• Company values

• Who your audience is (self-image)

• Practical information

• STEPPS

• Let them know you, give them a „face”

Content planning

How to measure the effectiveness?

• Multi-Channel Attribution Model

Analytics:

Measuring• Use Time Decay Attribution modelling

• Use KPI

KPI

Most relevant Key Performance Indicators tosocial media marketing

In the beginning, though

• When to post

• Who you target (save target groups = save time)

• Cost/engagement

• CTR

• No of likes

• Reach

• Time spent on page

In the beginning, though

• When to post

• Who you target (save target groups = save time)

• Cost/engagement

• CTR

• No of likes

• Reach

• Time spent on page

Gauge the interest

Gauge the interest

• Graph search

• Site of the competition

How much money to spend on ads?

• You know they have a problem, they don’t know that’s their problem– 75%

• Those that know the brand already – 25%