Facebook Advertising Basics

LEVEL UP:ADVERTISING ON FACEBOOKCECI DADISMANDIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA

HELLOABOUT ME

PITTSBURGH NATIVE

WEST VIRGINIA MOUNTAINEER

RECOVERING OPERA SINGER

DIGITAL MARKETING NERD

TREKKIE

MOM

FRIENDS DON’T LET FRIENDS BOOST POSTSLIMITED TARGETINGNO PLACEMENT CHOICESCAN’T USE CUSTOM AUDIENCESLACK CAMPAIGN ORGANIZATION

STEP 1:PLAN OUT THE CAMPAIGN

JEWISH COMMUNITY CENTER

PRE-SCHOOL SUMMER CAMPS

TEACHER PROFILE

CURRICULUM UPDATES

UPCOMING EVENTS

PHOTO OF THE WEEK

SPEAKER PROFILE

ON SALE ALERT

POST-EVENT PHOTO

ADULT EDUCATION

UPCOMING EVENTS

CLASS INFORMATION

COUNSELOR PROFILE

REGISTRATION OPEN

LAST YEAR PHOTO

STEP 2:TARGETINGLOCATIONDEMOGRAPHICSINTERESTS

CUSTOM AUDIENCESLOOKALIKE GROUPS

UPLOAD EMAIL LISTS TO CREATE CUSTOM AUDIENCES

LOOKALIKE GROUPS TARGET PEOPLE WHO ARE SIMILAR TO YOUR CUSTOM AUDIENCE OR PEOPLE WHO LIKE YOUR PAGE

STEP 3:AD CONTENTCOPY POINTSSHORTENED URLS

PHOTOS VIDEOS

RECOMMENDED TOOLS

CHECK THOSE PHOTOS!

GOOGLE: FACEBOOK GRID TOOL

STEP 4:AD CREATIONSPONSORED POSTSSIDEBAR ADS

UPLOADED PHOTOS/VIDEO

NEWSFEED AD/SPONSORED POST

HELPFULTIPSNO MORE THAN 4 LINES OF TEXT

ALWAYS UPLOAD PHOTO OR VIDEO

ALWAYS USE SHORTENED URL

ONE MORE THING...

CONTACT ME [email protected]

@CECIDADISMAN

412.523.8861

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