The New Advertising: From Display To Engagement To Conversion.
Facebook Advertising: 5 Tips & Tricks for Better Conversion
description
Transcript of Facebook Advertising: 5 Tips & Tricks for Better Conversion
![Page 1: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/1.jpg)
Facebook Ads:5 Tips & Tricks to get the best conversion
out of your Facebook Advertising
Facebook.com/LinkShare Victoria Edwards SEO/Social Media Specialist@TallChickVic
![Page 2: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/2.jpg)
Top NewsBefore You Go Even Further
• Facebook Advertising Different from Traditional Paid Search
• Know Who You’re Targeting
• Be Creative
![Page 3: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/3.jpg)
Top 5 Tips & Tricks
Do you have the right titles?
Do you the correct body text?
Do you have the right images?
Do you keep people in Facebook?
Do you test, test, and test?
1
2
3
4
5
Victoria Edwards Wants to know:
![Page 4: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/4.jpg)
Do you have the right titles?Victoria Edwards Wants to know:
1
• Tell People What To Do
• K.I.S.S
• Keep Ads ‘Social’
• CAPS & Punctuation
![Page 5: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/5.jpg)
Do you have the correct body text?Victoria Edwards wants to know:
2
• Tell People What Will Happen if They Buy or Act on Your Call to Action
• ‘Social’ Tone
• Add a Sense of Urgency
• Be Honest
![Page 6: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/6.jpg)
Do you have the right images?Victoria Edwards Wants to know:
3
• Focus Most Time Here
• Colorful
• Cleavage
• Social
![Page 7: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/7.jpg)
Do You Keep People in Facebook Off Site?Victoria Edwards Wants to know:
4
• Send to Your Facebook Page
• Exclusive Discounts for ‘likers’ only.
• Use Tiny URL’s to Track your FB promos
![Page 8: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/8.jpg)
Do you test, test and test?Victoria Edwards Wants to know:
5
• Look at it as a new business adventure
• Split Test Your Ads
• Morning, Noon, or night?
• Ask yourself: How much can you spend to see return?
• After much testing, should be profitable
![Page 9: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/9.jpg)
Example – Ad for Sandals Beach ResortVictoria Edwards Wants to know:
• Research Audience• Create story for different ads• Create multiple situations using your research• Create and start testing• Same picture different, same ad copy different title• Same ad copy, same title, different picture• Same title, same picture, different ad copy• Monitor, Pause, tweak, repeat
![Page 10: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/10.jpg)
Introductory Pricing for Facebook Advertising
Victoria Edwards Wants you to know:
• Minimum $2000 Media Spend
• $100 management fee for 1st 3 months
• Available to 1st 3 clients that sign up
![Page 11: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/11.jpg)
ResourcesVictoria Edwards Wants you to know:
Outspoken Media: Facebook Advertising From Soup to Nuts (great overview of Shoemoney’s presentation)
Inside Facebook: Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
InsideFacebook.com
AllFacebook.com
![Page 12: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/12.jpg)
LinkShare’s Related Services:
Victoria Edwards Wants you to know:
New value-priced SEO packages to complement our custom SEO solution • Provide on-page optimizations, blog content, social media content sharing
and promotion
• Most affordable Bronze level with DIY copywriting and social media promotion with professional guidance
• Silver and Gold levels include professional copywriting, social media sharing and promotion
Contact [email protected] to get your free SEO Assessment Report today, and learn how we can help you increase your website traffic!
![Page 13: Facebook Advertising: 5 Tips & Tricks for Better Conversion](https://reader036.fdocuments.net/reader036/viewer/2022081519/558cae87d8b42a44188b4673/html5/thumbnails/13.jpg)
For More Information on Social Media Services:
Victoria Edwards SEO/Social Media Specialist
@TallChickVic
Leave your questions on Facebook.com/LinkShare!