Facebook Ads

Not Your Silver Bullet.

Solo Sport?

A feeling. A warm memory. A spark of inspiration.

Team Sport

FB Ads

01 FBX

02 Custom Audiences

03 Ad Targeting

Follow Them…

like a lost puppy.

The Code

Wordpress -  Per Page Head

-  Genesis Simple Hooks

SquareSpace -  Setting > Advanced > Code

Injection

<script>(func-on()  {      var  _5q  =  window._5q  ||  (window._5q  =  []);      if  (!_5q.loaded)  {          var  5ds  =  document.createElement('script');          5ds.async  =  true;          5ds.src  =  '//connect.facebook.net/en_US/5ds.js';          var  s  =  document.getElementsByTagName('script')[0];          s.parentNode.insertBefore(5ds,  s);          _5q.loaded  =  true;      }      _5q.push(['addPixelId',  '475370839231825']);  })();  window._5q  =  window._5q  ||  [];  window._5q.push(['track',  'PixelIni-alized',  {}]);  </script>  <noscript><img  height="1"  width="1"  alt=""  style="display:none"  src="hbps://www.facebook.com/tr?id=475370839231825&amp;ev=PixelIni-alized"  /></noscript>  

Emails / Phone Numbers!

CSV File

Demo Time!

FB Ads

01 FBX

02 Custom Audiences

03 Ad Targeting

Creep

Time to

Needed

01 TARGET 02

FB Open Graph Search

03 Offer 04

Image & Copy

Buyer Personas 01 Target

•  Pages like by people who like The Slanted Lens

•  Favorite Interests of fans of _____ •  Favorite Interests of employees of _____

02 Open Graph

Search

http://www.tecmark.co.uk/facebook-graph-search-queries/

02 Open Graph

Search

03 Offer

04 Image & Copy

1200x627  

Demo Time!

DUE WEDNESDAY 10.29.14 – 7 PM EST

01 FBX 02

Custom Audience

03 1 Ad