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FACEBOOK ADS EXAMPLES NATEX 2020

What’s your tone of voice? Are you a trusted advisor, friendly, a clinical professor…? - Have a look at your engagement on Facebook / Instagram

- Look at your Page Insights

- Determine what your audience likes & wants from you – and do more of that!

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FACEBOOK ADS EXAMPLES NATEX 2020

Establish your credibility When people are scrolling through Facebook, you need to give them a reason to stop. As much as you know what you’re good at, it’s important to tell others so they are going to listen to what you have to say. Remember: You don't need to be a best seller to be a leader. You just need to work what you've got.

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FACEBOOK ADS EXAMPLES NATEX 2020

Language can be inclusive or exclusive depending on your target audience

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FACEBOOK ADS EXAMPLES NATEX 2020

Nail your niche Show that you really see your audience Tell stories to “get around” Facebook compliance issues

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FACEBOOK ADS EXAMPLES NATEX 2020

People love it when things are EASY How can you make what you’reofferingsoundfaster, cheaper, better… EASIER?

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FACEBOOK ADS EXAMPLES NATEX 2020

Make it really obvious astohow people can take action Uselinksinyouradcopy

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FACEBOOK ADS EXAMPLES NATEX 2020

Be relatable with your images & videos Use ‘off the cuff’ images, rather than perfect Stock photos can work well if people don’t know who you are (yet!)

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FACEBOOK ADS EXAMPLES NATEX 2020

The Yoga Program ad that had me buying from the first click

See if you can findthelanguagethatshowshowshe makes it sound faster, cheaper, easier or better!