Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15
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Ads Strategy 20.02.015
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Transcript of Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15
Ads Strategy20.02.015
Co-founder of the Digital Business Institute
Specialise in Digital Marketing for 7 years
Online Training
Online Course Creation
Just hired a Facebook Ads Specialist
Co-founder of the Digital Business Institute
Specialise in Digital Marketing for 7 years
Online Training
Online Course Creation
Just hired a Facebook Ads Specialist
OVER €25,000
What we will cover
Why Facebook Ads
Custom Audience (Targeting)
Ads Types
• Increase Likes
• Friends of ‘Likes’
• Send people to your website
• Re-targeting
• Custom Audience
• Lookalike Audience
Why is this so important?
1. Facebook Reach is heading toward
zero
2. ‘Pay to Play’ using Ads
GOOD NEWS
Facebook Ads really work
when done properly
Define your audience
1. Age2. Gender3. Location4. Family Status5. Relationship Status6. Likes/Interests7. Give them a name8. Visual their existence
facebook.com/ads
1st AdAd to increase Likes
2nd AdAd to Friends of Likes
3rd AdWebsite
Specific Page
4th AdRetargeting• Website Visitors• Specific Products
Show an ad to people who have been to your website or a specific page on your website.
Next time they log in to Facebook they will see your ad.
Excellent strategy for building brand awareness.
Excellent for testing your website and message
Add Conversion Tracking Pixel
By placing a conversion pixel on your website and then adding it to a Facebook ad, you'll know exactly which ads led to your conversions.
From this Facebook will find the people most likely to take the actions you want on your website and serve ads only to them.
Example
Online Baby Store: Say an online baby care store has a page dedicated to ‘Mums Accessories’.
They can set up a custom audience for anyone who has visited this page but NOT purchased.
They can then easily retarget to these customers shortly after.
Not
because they can afford to
but
because it works
5th AdCustom Audience
Upload your Email ListConnect your LinkedIn Contacts
6th AdLookalike Audience
• 1000• FB Found 600 matches• 120,000 Lookalike Profiles
Facebook Ad Management Service
We will set up and manage your ad campaigns starting at €3 per day
We will monitor the ads performance and tweak regularly to get the best return
Use our experience from running other
Co-founder of the Digital Business Institute
Specialise in Digital Marketing for 7 years
Online Training
Online Course Creation
Just hired a Facebook Ads Specialist
OVER €25,000
Facebook Ad Strategy
6 Week CourseOnline – 6 Wednesdays
Starts on 4th March
